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Director of Brand

| Greater NYC Area

The Farmer’s Dog is the leading tech-enabled pet health brand on a mission to disrupt the $90b global pet food industry. The company is VC backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

In a industry with little regulation, constant recalls, and rampant misleading advertising, The Farmer’s Dog brings a fresh perspective that all dog lovers have been waiting for. Utilizing its proprietary technology, The Farmer’s Dog’s first service reimagines pet food by making healthy, fresh food incredibly easy to feed. Vet-developed subscriptions are personalized to each customer, while fresh, human-grade food is pre-portioned for each dog and home-delivered within days of cooking. The service has delivered millions of meals and is quickly revolutionizing the broken pet food industry.

The company was launched after Brett’s battle to cure his dog’s stomach issues illustrated how processed and un-healthy even “organic” and “natural” pet food truly was. After testing every pet food on the market without success, Brett resorted to a fresh, home-cooked diet at his vet’s recommendation. The results were staggering — Jada was cured. Once he realized how powerful and healthy fresh food can be, he team up with Jonathan to develop a fresh alternative to pet food and create the product they wished existed for their own dogs (and dogs everywhere).

Join The Farmer’s Dog team on its mission to bring peace of mind to customers, health to their companions, and fundamentally change the way people think about caring for their pets.

Only “dream job” applicants, please. #mustlovedogs

Job Description:

The Farmer’s Dog seeks a Brand & Creative Director to create and lead all consumer facing marketing experiences. This person will be able to develop and execute brand strategy with a digital first mindset. As a leader, this role will own brand strategy for TFD's product and service offering and the way this is communicated internally and externally.

Responsibilities:

  • Draw from key pieces of the TFD story and turn them into a compelling narrative that will resonate with and excite consumers
  • Develop, Lead and shape the TFD brand and messaging; Work with creative partners including agencies, photographers, design teams etc. establish a clear point of view regarding key topics relevant to TFD and ensure our story is applied thoughtfully throughout all external communications.
  • Develop a clear content strategy and vision and ensure that ongoing efforts deliver against the strategy and drive against key business goals, including video production
  • Partner with outside agencies to bring our narrative to life, both visually and functionally, communicating a clear and exciting value proposition to potential audiences
  • Partner with internal teams to drive communication strategy for product launches
  • Use quantitative and qualitative customer insights as well as brand strategy developments to continually impact the ongoing conversation between TFD and our audience
  • Create organic strategy of key owned channels (website, mobile app, Instagram, Facebook, Pinterest, etc.), including their role, goals per channel, visuals, calendar, growth strategy, dedicated budget, etc.
  • Identify and engage with relevant media and influencers that will aid in TFD awareness and customer acquisition goals
  • Develop and own the offline/online marketing calendar strategy, ensuring all channels (owned, earned, and paid) are aligned to achieve the goals of the company and marketing team
  • Collaborate with internal and external teams in the development, execution and measurement of brand campaigns
  • Manage day-to-day relationships with outside agencies for offline, online, and mobile efforts

Qualifications:

  • 10+ years of experience in creative marketing and brand marketing - particularly in a fast growing company
  • Expertise in developing brand messaging and narratives and strong desire to expand on your experience and skills in this area
  • Strong leadership in a high-growth organization
  • Excellent writing and verbal communication skills
  • Ability to swiftly adapt to changing market conditions and think creatively in a startup environment
  • Demonstrated success defining and executing data-driven growth strategies while still staying true to the core values of a brand
  • Natural brand marketer, able to combine a deep understanding of the customer, the market, and our brand to develop interesting, compelling, and business-driving campaigns and initiatives
  • Love of dogs!


Benefits

Health, dental, puppies

Beat that, Google!

Read Full Job Description

Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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