Director of Bread Marketing at Bread

| Greater NYC Area | Remote
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Bread, a division of Alliance Data, is a technology-driven payments company that partners with merchants and partners to personalize payment options for their customers. Bread integrates directly with merchants on their ecommerce site and gives them a single platform that lets them offer more ways to pay over time. Bread's full-funnel recommendation engine serves up the right options at the right time, empowering merchants to sell more, improve conversion, and lift average-order-value. To learn more, please visit breadpayments.com.

The Director of Bread Marketing will be responsible for working closely with Sales, Merchant Success, Partnerships, and the company's management team to create a coherent multi-channel marketing presence for Bread, both outbound and inbound that results in a steady stream of high-quality, cost-effective qualified leads to the sales teams.  In addition, you will be responsible for owning our efforts to help Bread’s distribution partners and direct merchants increase revenue and delight end customers with Bread’s powerful financing options. 

Your role at Bread: 

  • Generate and manage development of a body of quality content about e-commerce and finance, to build Bread's reputation as a thought leader in the industry
  • Lead efforts in developing an in-store brand and marketing plan as the company extends its reach into brick-and-mortar locations
  • Collaborate with distribution partners to ensure Bread’s voice is present in partners selling materials
  • Consult with key Enterprise merchants on marketing strategies that will drive merchant penetration rates and ultimately increasing merchant’s sales and AOV
  • Partner to create and manage Bread’s editorial calendar
  • Benchmark and measure Bread's use of paid acquisition channels, such as paid search, paid social, and display, through our CRM, constantly using data to influence investments and marketing efforts
  • Build and execute a strategy for optimizing Bread's organic visibility to search queries
  • Partner across the company to create an effective presence for Bread at conferences that Bread's target merchant customers care about
  • Partner to create sales enablement materials, case studies, and other relevant collateral
  • Collaborate with the Brand & Creative team and across the organization on brand strategy, visual identity, messaging, voice, and tone
  • Partner with Digital and act as the business owner of Bread's website and influence our broader digital properties across the company
  • Generally, be the go-to person for all things marketing at Bread

Must Have:

  • A passion for B2B, deep knowledge of e-commerce, digital marketing and B2B2C marketing
  • Experience in defining, building and executing on a marketing strategy across multiple channels for both B2B and B2C
  • Successfully worked across marketing channels at a fast-paced, growing payments company
  • Strong writing, editing and creative skills
  • Previous experience managing a marketing budget, performance marketing and investment decisions
  • A self-starting attitude – you work independently and effectively, with little oversight or management

We are open to someone located in NYC, Columbus, Chadds Ford or fully remote, but with the openness to travel to one of these offices as needed.  

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • FluxLibraries
    • ReactLibraries
    • ReduxLibraries
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • Heap AnalyticsAnalytics
    • LookerAnalytics
    • PythonAnalytics
    • RAnalytics
    • RedshiftAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • UsertestingDesign
    • FigmaDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • DatanyzeLead Gen

Location

In the heart of the Flatiron district in between both Madison Square Park and Union Square Park

An Insider's view of Bread

What are some social events your company does?

We eat lunch together virtually on Fridays, as well as on Mondays to welcome our new hires, and have monthly virtual happy hours. We have virtual affinity groups for women =, people of color, and the LGBTQ+ community, and two virtual book clubs. Our culture committee also plans happy hours based in our Flatiron office or at nearby bars.

Rebecca

Office and Culture Manager

What projects are you most excited about?

A typical day at Bread is different depending on the engineer. While some engineers enjoy more autonomy, I enjoy collaborating on projects with other engineers and coming up with great solutions together. We strike a balance between stability and innovation through code reviews and guest lectures. I feel supported in my career growth here at Bread.

John

Software Engineer

What makes someone successful on your team?

We are looking for people that are willing to learn! That want to be here and have an impact. People that are willing to work hard, collaborate, and foster an environment of inclusivity.

Liz

Head of Talent

What unique initiatives do you have that encourage innovation?

One thing we like to do for our Engineers at Bread is provide the opportunity to participate in Working Groups. These are quarterly teams of 4 to 6 engineers that set out to tackle a specific engineering initiative outside of their core engineering team. This is another opportunity as an engineer at Bread to have impact across all of Engineering!

Ed Cudahy

Chief Technology Officer

How do you collaborate with other teams in the company?

One of the great things about working at Bread is the cross-functional collaboration with other teams. As an integrations engineer, I have not only learned how to intentionally build a product in a thoughtful manner from the Engineering and Product teams, but also how to be effective in a client facing role from our Sales and Success teams.

Wei

Integrations Engineer

What are Bread Perks + Benefits

Bread Benefits Overview

Health, Dental & Vision Insurance after 30 days
Health Savings Accounts (HSA)
Flexible Spending Accounts (FSA)
Employee Stock Purchasing Plan (ESPP) at 15% discount (no holding period)
Flex-time Off (FTO - basically unlimited PTO)
Parental Leave
Adoption Assistance
Tuition Reimbursement
Fitness Reimbursement
Work From Home Stipend
Commuter Benefits
Team Events
Lunches
Virtual Therapy

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Ladies of Bread LGBreadTQ Bread of Color
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
We have in office yoga once a week!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Dollor for dollar up to 5% after 6 months with the company
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Bread sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Friday.
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Bread offers employees professional development opportunities like annual individual budget for training, the ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Bread hosts lunch and learn meetings on occasion.
Promote from within
Continuing Education stipend
We offer $$$ annually for continuing education.
Time allotted for learning
Paid industry certifications
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