Director of Communications

| Greater NYC Area
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. Backed by the early investors of Warby Parker, Dollar Shave Club, and Sweetgreen, we've raised over $100M in funding and seek to build a company as healthy as the dogs we feed.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. 

#LongLiveDogs

Where You'll Come In

When it’s easier than ever for brands to talk about themselves and pay for impressions and attention, what others say and write about you is increasingly critical for breaking through and authentically changing hearts, minds, and behavior. This is especially true in industries and categories where the status quo is entrenched and a progressive shift in thinking is required to inspire change. The Farmer’s Dog is looking for a Director of Communications to craft and execute a holistic and dynamic earned media and communications strategy that will optimally position the company and our founders across key audiences and partners, and serve as a catalyst for continued growth in category awareness, brand love, and business growth.

How You'll Make An Impact
  • Refine and own the company’s overall PR and earned media strategy; including clearly defined objectives, audiences, and measures of success
  • Execute that strategy by proactively unearthing and crafting story angles and pitching them to relevant media outlets on an ongoing basis
  • Nurture relationships with the media and the press, keeping The Farmer’s Dog top-of-mind
  • Work with our co-founders on media training and individual press/thought leadership strategies
  • Suggest impactful ideas for activations, campaigns, and “brand behaviors” that could support company objectives while also generating earned media
  • Proactively develop cross-functional communication frameworks, processes, and guides for a range of predictable and unexpected scenarios
  • Stay abreast of internal developments and external/cultural moments and trends to identify earned media opportunities
  • Select and manage external agency partner(s) as needed
We're Excited About You Because
  • You are an outstanding written and verbal communicator. You’re able to distill complex topics into concise, clear language that gets attention and leaves an impression
  • You see possibility for earned media and ‘brand moments’ in everything, but know how to dedicatedly prioritize and focus
  • You can oscillate between high-level critical thinking and putting pen to paper
  • You strategize and connect with integrity, never misleading audiences, “creating news” without substance, or disclosing sensitive/confidential information
  • You can collaborate with diverse teams and individuals and translate their unique needs and goals into brand-aligned communications opportunities
  • You have a strong network of existing media and press relationships, and the ability to establish and nurture new ones
  • You are comfortable using and proactively asking for data to advise decisions
A Few of Our Best Benefits
  • Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • 12 week paid parental leave
  • Flexible PTO and (when in office) WFH policy
  • Discounted fresh food for your pup
  • Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug
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Technology we use

  • Engineering
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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