Director, Consumer Growth Marketing

| Greater NYC Area | Remote
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At Alma, we’re making it easier for people to access high quality, affordable mental health care by supporting providers in building thriving private practices. We believe that when therapists have better resources, they’re able to provide better care to their clients. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Our product experience is designed to empower people in their search for mental health care, offering multiple pathways and individualized support, if and when someone needs it. Alma has raised funding from incredible investors like Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, and First Round Capital, and was named one of Fast Company’s Most Innovative Companies in Health in 2020.

Director, Consumer Growth Marketing

We’re looking for a Director of Consumer Growth Marketing to focus on crafting and executing against a comprehensive growth strategy across both paid and organic channels that will accelerate the number of consumers seeking care through Alma. Reporting to the VP of Marketing, this person will lead the team responsible for strategy and execution of consumer acquisition efforts via existing channels, as well as testing and scaling new channels for growth. The ideal candidate is a seasoned growth marketer who has operated in high growth startups, a strong people manager, and passionate about Alma’s mission and the future of mental health care.

What you'll do:

  • Develop and own strategy for consumer growth marketing at Alma
  • Play a key role in national expansion efforts; develop a playbook for consumer growth that incorporates multiple geos and marketplace dynamics
  • Oversee planning, budgeting, and execution of all consumer growth marketing efforts, including leading a small team with headcount to grow
  • Develop and hone attribution model; collaborate closely with Product and Marketing Operations on tech stack management, data hygiene 
  • Collaborate closely with Product and Engineering teams to optimize the consumer funnel 
  • Guide the growth marketing team in methodically prioritizing, testing into, and scaling new channels
  • Oversee tracking of key metrics and surfacing key insights to senior leadership to guide company strategy and decision-making

Who you are: 

  • You have 6+ years of experience in growth marketing, including startup experience at a consumer-focused brand ; strong preference experience in multiple geography and/or marketplace environments 
  • You have a deep understanding of best practices across key growth marketing channels (Google, Facebook, Display, OOH, etc)
  • You have excellent managerial and mentoring skills, with an ability to coach and develop talent and bring out the best in others
  • You have a bias towards analytics and measurement, with extensive experience measuring work against revenue-related goals 
  • You are comfortable working with senior executives and finance teams to align on key metrics, forecasting, and budgets
  • You have a proven track record of developing frameworks and workflows that enable peak performance
  • You have demonstrated experience collaborating with product, engineering, and channel owners on marketing teams, especially as it relates to data integrity and attribution
  • You are a creative problem solver and comfortable dealing with ambiguity 
  • You have an entrepreneurial mindset – the idea of building with scratch deeply excites you
  • You are passionate about Alma’s mission and the future of mental health


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • DjangoFrameworks
    • AsanaManagement
    • AirtableCRM

An Insider's view of Alma

What projects are you most excited about?

We're all feeling the world starting to take mental wellness more seriously but it is still a space fraught with confusion & lack of understanding. It's exciting to think about the opportunities for innovation when it comes to helping people find the perfect therapist, simplifying access & affordability in a space that has been difficult to enter.

Nick

Chief Technology Officer

How has your career grown since starting at the company?

Alma has given me the trust, autonomy, and support to lead the Growth Team while consistently challenging me to evaluate the impact of all strategic decisions on the business both in the short-term and long-term. The opportunity to learn and grow is continuous as I work alongside passionate experts.

Ashley

VP, Growth

What is your vision for the company?

Mental health care is a very intimate and highly personal experience. There's no one-size-fits-all approach to high-quality care. At Alma, our job is to support providers and champion their expertise so they can focus on meeting clients where they are and partnering with them to achieve lasting results.

Dr. Harry Ritter

Founder and CEO

How do you empower your team to be more creative?

To be creative requires time to think big and trust from your manager to be brave in making big ideas happen. If weeks are frenetic with zero time for deep thinking, inertia will get in the way of innovation every time. And when big, bold bets come to the table, I emphasize that whether we succeed or fail, our learnings will be equally valuable.

Claire

VP, Marketing

What are Alma Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Promote from within
Continuing education stipend
Customized development tracks

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