Director, Content Marketing

| Greater NYC Area

The Marketing Team at Squarespace is in the midst of an exciting period of growth. We are looking for a sharp, hard-working and creative marketer to lead Content Marketing from strategy through execution. In this role, you’ll partner closely with cross functional teams to build an in-depth understanding of our existing market positioning, then use these findings to develop a forward thinking content strategy to grow and engage our audience.

Under your leadership, your team will help raise awareness of Squarespace that will lead to increased site traffic and new customers. Our product serves a wide variety of users, ranging from small business owners, to artists, to students. As such, you’ll contribute strategic direction to a range of Creative briefs and directly oversee the creation of blog, social, email and partnerships content that is universally original, authentic, informative, and of course, SEO friendly. This role reports into the Chief Marketing Officer in New York.

RESPONSIBILITIES

  • Craft and implement effective content marketing strategies to drive and engage qualified traffic to Squarespace including:
    • Partner with Research to define customer and audience personas and map how and where to reach each segment in their Squarespace journey
    • Craft creative briefs and partner with the Creative team to provide a consultative voice from project kickoff through delivery
    • Content Strategy — Leverage holistic understanding of Squarespace’s market positioning and potential to define the entire editorial roadmap, working cross functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns
    • Content Development — Oversee the development of content for Squarespace blog(s), social accounts, knowledge base, paid media partnerships, email, squarespace.com, and as needed for other marketing channels
    • Content Distribution — Identify third party sites, skill learning platforms, communities, etc. to engage our target market via contextually relevant content integrations
  • Define and achieve KPIs including:
    • Natural search rankings of Squarespace via SEO content
    • Conversion of site visitors through content engagement
    • Customer acquisition via content distribution
    • Brand engagement across marketing channels (email, social, media, etc.)

QUALIFICATIONS

  • 10+ years experience in consumer technology or a closely related industry
  • Experience across the entire content marketing process, from needs assessment through measurement
  • Excellent writing and editing skills that can be applied to white papers or case studies, e-books, guides, webinars, infographics, short form blog entries, “How To” videos, etc.
  • Experience across social networks, blogs, and content sharing communities
  • Ability to process and make decisions based on data and set quantitative goals
  • Experience inspiring, motivating and leading a high performing team

About Squarespace

Squarespace empowers people with creative ideas to succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 800 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.

Perks

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • KubernetesFrameworks
    • DockerFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedshiftDatabases
    • KafkaDatabases
    • PrestoDatabases

Location

Squarespace is headquartered in the West Village of Manhattan, within walking distance from the 1, A, C, E, B, D, F, and M trains.

An Insider's view of Squarespace

What are some social events your company does?

In the past we've had trivia nights, talent shows, and video game tournaments. My background is actually in theatre, so amazingly had the opportunity of taking to the microphone and hosting some of the events here.

Jose Paz

Community Manager

What kinds of technical challenges do you and your team face?

Our team’s mission is to configure, integrate, automate, and report on all HR systems. This means we are constantly trying to do things no one has ever done before. Some of the challenges we regularly encounter are hacking together system integrations, implementing controls to ensure data integrity, and manual task automation for our users.

Paul

People Tech Manager

How has your career grown since starting at the company?

As the Data Engineering team has grown, I've become a team lead and learning lots of new technologies, such as Postgres and Airflow.

Polina

Senior Software Engineer

What are some social events your company does?

The company holiday party is a pretty big social event. Each location has one and I’ve crashed three of the four parties in Ireland as well. At this point, if I don’t go to the Dublin holiday party, I might get messages asking if I’m okay.

Vishal

Team Lead, Product Support

What are Squarespace Perks + Benefits

Squarespace Benefits Overview

We take care of our employees in more ways than one. We offer competitive medical, dental, and vision for our employees and their dependents. We also offer up to 18 weeks of paid parental leave, daily gourmet lunches, and seasonal wellness programming, including meditation, yoga, and nutritionist sessions at the office. And so many snacks.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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