Director, Content Marketing at Cadre

| Greater NYC Area
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Cadre is building a technology-driven investment platform for commercial real estate, opening up access to a 16 trillion dollar asset class favored by private equity firms, hedge funds, and institutional investors. Our platform connects qualified individuals and institutions to fully vetted, compelling real estate investment opportunities. We combine our institutional experience with differentiated technology in order to empower our investors through direct access, lower fees, and greater transparency. Our mission is to provide superior access and insight to the universe of alternative investments.

Cadre is looking for a Director of Content Marketing to successfully develop a strategic and innovative content ecosystem with a focus on strengthening full-funnel awareness, generating qualified leads, accelerating sales pipeline and retaining existing investors. As a successful candidate, you are an effective influencer and collaborator, and will create scalable strategies for generating creative assets taking the form of written, visual, hybrid or other content to support investor acquisition and on-going relationships. This individual must understand the commercial real estate business in depth, and have the creative power to drive access to a 16 trillion dollar asset class. The successful candidate’s work will generate qualified,highly-actionable leads and greater engagement with Cadre’s promise and underlying financial products.


WHAT YOU’LL DO 


  • Act as strategic partner in Cadre’s growth and marketing initiatives. Develop insights based on strategic growth plans to position the business for both short and long-term success.
  •  Evangelize content strategy and insights throughout the organization. Develop and implement creative assets and best practices to ensure content is consistently and effectively positioned across all channels and touch points.
    • Deeply understand Cadre’s investor / customer journey and lifecycle with specific focus on where content can be most influential and effective in terms of building trust.
    • Develop and implement the content strategy, associated marketing plans and meaningful and relevant communications to create enhanced understanding of the brand and major product offerings, as well as grow our investor base.
    • Leverage analytical insights to determine the optimal allocation of marketing resources across various collateral types, media outlets and channels in support or strategic priorities.
    • Conduct ongoing usability tests to gauge content effectiveness. Partner with owners of specific content to revise and measure related marketing goals.
  • Continuously maintain and build an intimate level of knowledge of different investor personas and what motivates them. Map content needs and marketing strategies to each investor persona.
  • Develop and sustain strong and productive working relationships with external partners for creative content development. Oversee the production of various cross-functional content initiatives to engage and educate investors, prospects and partners. Develop content that articulates the brand narrative/story, connects to the individual and builds maximum brand equity. 
  • Socialize insights and strategic plans across Cadre to cultivate strong partnerships and promote ability to build selfless, fearless and exceptional teams.
    • Collaborate cross-functionally to produce a wide variety of content including technical copy, blog posts, social copy, whitepapers, website copy, press releases, speaking points, sales deck presentations and more. 
  • Establish a workflow for requesting, creating, editing, publishing, and retiring content. Work with product and engineering teams to implement appropriate CMS.
  • Manage a robust content calendar that includes all external communications, content, timing and ownership across functional teams.

WHAT YOU HAVE 


  • Bachelor’s Degree in a related field required.
  • A minimum of 7 years of experience developing high-quality educational, yet delightful content. 
  • Proven experience in developing, executing and managing content plan development to successful execution. Experience producing content across a range of formats e.g. written, visual, hybrid, live/event-based both on and offline.
  • Proven experience using narratives and storytelling to build strong loyalty for iconic or heritage consumer brands-- ideally with some experience in a B2B2C capacity.
  • Understanding of the needs and motivations of a high net worth segment with preferred experience marketing to this type of clientele.
  • Understanding of what it means to work in a regulated industry with preferred experience developing content and shepherding this content through a compliance process.
  • Strong results orientation, with a proven desire and ability to think strategically and creatively, coupled with financial acumen and strong analytical/problem-solving skills and bottom line P&L management.
  • Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills.
  • Ability to  influence, capable of getting various functional team members to reach a common goal without relying on direct reporting lines. 
  • Strong business acumen, coupled with strategic analysis experience. Intermediate understanding of the commercial real estate investment industry with preferred experience within real estate fintech or at a minimum financial services or fintech more broadly.
  • Team player and collaborator with all internal/external stakeholders, with experience successfully leading teams, whether directly or indirectly.
  • Ability to thrive in a fast-paced startup environment.
  • Experience managing multiple external agencies.
  • Excellent organizational skills, ability to prioritize and strong project management skills
  • Motivated self-starter and ability to work under pressure without daily guidance.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • Computer ScienceLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • SalesforceCRM

Location

Cadre is located on the cusp of the Soho and Nolita neighborhoods. Our area is ripe with amazing restaurants, bars, shopping & fitness studios.

An Insider's view of Cadre

What’s the vibe like in the office?

Collaborative! Many of our teams operate cross functionally, which is why we opted for an open floor plan. With no private offices, we were able to allot a healthy amount of perimeter space to meeting & call rooms. Our kitchen a.k.a The Mission, offers employees a wide array of snacks, drinks & tables at which to work while socializing!

Catie

Culture and Events Manager

What's the biggest problem your team is solving?

We're working on integrating more quantitative techniques into our investment process. Machine Learning has had a transformative effect on a number of industries & CRE is undergoing a similar transformation. How Cadre uses data in our investment process allows us to create more thoughtful strategies & be better fiduciaries to our investors.

Ashwin

Senior Director of Engineering

How has your career grown since starting at the company?

I've been provided numerous chances to take ownership over new initiatives within the company. After starting at the firm as an investment analyst & growing within that vertical, I was able move into a biz dev role where I’ve led several areas of growth for Cadre. These responsibilities & challenges have pushed me to grow as an employee & manager.

Charlie

Vice President of Emerging Verticals

What is your vision for the company?

2020 will be a year of continued growth & further realization of our mission as we expand access & liquidity in the Commercial Real Estate investing world. I look forward to another year of exponential growth of our investor base & expanded liquidity for many more clients!

Ryan

Co-Founder & CEO

How would you describe the company’s work-life balance?

As my needs & the needs of my child change, it's really important to be in an environment that embraces that evolution. I constantly feel supported whenever I need to shift my priorities between work and home. Another reason why I love working here is that my daughter always feels welcome in the office. Knowing she's always welcome is empowering!

Cherice

Executive Assistant to the CEO

What are Cadre Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
We pay 100% of your medical premiums to help keep our employees healthy!
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Paid industry certifications
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