Justworks
Our mission is to help entrepreneurs and businesses grow with confidence.
New York, NY
Hybrid

Director, Digital & Content Marketing

Sorry, this job was removed at 9:04 a.m. (EST) on Tuesday, November 30, 2021
Find out who's hiring remotely in Greater NYC Area.
See all Remote Marketing jobs in Greater NYC Area
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

  • Do you love creating content experiences that delight and surprise people? 
  • Are you more than a little obsessed with the art and science of digital and content marketing? 
  • Do you get energy from leading teams towards a goal?

Content is at the core of our marketing strategy at Justworks. We are passionate about creating valuable, relevant and digestible content and serving it to our community through intuitive and delightful experiences. As we look to scale our growth over the next few years, we need our digital and content marketing to work harder for us in achieving our business goals. That’s where you come in. The Director, Digital & Content Marketing will level up our approach to strategy, ideation, distribution, promotion, optimization, and measurement, ultimately ensuring we are getting the most out of our content to increase awareness and lead volume through digital channels, such as social, organic search, and email. 

Your Success ProfileWhat You Will Work On

  • Elevating our overarching digital and content strategy and developing a vision and roadmap for content, social, and video that will increase awareness and lead acquisition among target SMB buyers and influencers
  • Driving customer acquisition and engagement through the refinement of existing digital and content marketing programs and the conceptualization, testing, and implementation of new ones
  • Partnering with the Experience Design team to build, launch, promote, optimize, and manage new digital content platforms and experiences that elevate our profile and drive leadflow
  • Continuously identifying ways to innovate content creation & distribution, including new social channels, formats or executions, content partnerships, and emerging market opportunities
  • Developing an SEO strategy that will scale the traffic and leads we generate from organic search
  • Leveling up our tracking and measurement to enable data-driven decision-making
  • Managing, developing, and inspiring a team of passionate writers, strategists and video producers
  • Other duties as needed based on department and/or organizational needs

How You Will Do Your Work

As a Director, Digital & Content Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

  • Business Insight: Applying knowledge of business and the marketplace to advance the organization’s goals.
  • Functional expertise: Subject matter expertise of specific function(s), including knowledge of principles, practices, and domain knowledge.
  • Nimble learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
  • Adaptability: The ability to adjust your approach or actions in response to changes in your external environment.
  • Clear communication: The ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

  • Minimum of 10+ years proven experience in strategizing and scaling digital and content marketing programs that drive significant business impact using a combination of creativity and data-driven insights 
  • Minimum of 7+ years people management experience
  • Strong understanding and passion for translating brand strategy, business strategy, and customer insights into digital and content strategy, including social, video, and email
  • Strong communicator and strategic thinker with a proven ability to translate complex concepts into easily digestible and compelling content
  • Sophisticated understanding of digital and content marketing analytics and experience assessing content marketing ROI and optimizing programs
  • Deep understanding of SEO best practices, proven track recording developing and executing on SEO strategies that drive meaningful results
  • Experience developing and delivering strategic and data-driven communications to senior leadership, peers, direct reports, and other cross-functional stakeholders
  • Willing and able to operate at a strategic level but also “lean in” at a tactical level to drive strategy and execution across functional areas.
  • Skilled at developing strategies that deliver content across a broad range of lengths (long-form + short-form) and formats (social, video, email, interactive, audio, etc)
  • Ability to effectively lead and influence, move quickly, and develop collaborative cross-functional relationships
  • Performance-oriented, and easily able to translate data into meaningful insights and strategies
  • Process-oriented, able to drive a standard operating model and workflow/procedures for the planning, execution, optimization, distribution, and amplification of our content
Please Note: Justworks requires all new hires to be fully vaccinated within six weeks of their hire date as a condition of employment unless you qualify for a reasonable accommodation. For additional information on our policy, please click here.Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, veteran status, or any other legally protected status. 

Our DEI Commitment

See More
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Partners with nonprofits
Justworks.org is creating equitable access to entrepreneurship for early-stage minority- and women-owned businesses through its annual grant program.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Highly diverse management team
Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.
Mandated unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Diversity employee resource groups
Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.
Mental health benefits
Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.
Financial & Retirement
401(K)
401(K) matching
Justworks will match up to $1,000 of your 401k contributions dollar for dollar per year.
Company equity
As a Justworker, you have a stake in the company you work every day to build. All Justworks offer letters include equity and Justworkers can continue to earn more over time with promotions and tenure.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

More Jobs at Justworks

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about JustworksFind similar jobs like this