Director of CRM

| Greater NYC Area

Want to help people get the financial protection they need — and feel confident in their choices? Policygenius is a NYC-based tech startup that makes it easy to compare and buy all types of insurance online. Since 2014, we’ve become the nation's leading insurance marketplace, raising over $52 million of venture capital and helping more than 5 million people get vital coverage for their families.

We're growing rapidly and looking for people with grit, great attitudes and creative problem-solving skills to join our powerhouse team. Come see why we’ve been voted one of INC's best workplaces two years in a row!

Marketing at Policygenius...

At Policygenius, we prioritize consumer needs above all else—and it starts with our marketing. As a startup looking to disrupt centuries-old behemoths, we’re taking a completely different approach to help consumers understand financial protection. Through our educational content, direct tone, and emphasis on transparency, we empower them to make good financial decisions for themselves and their families.

About the role...

As the Director of CRM, you’ll be the steward of our customer journey. Through various conversion, re-engagement and cross-sell strategies, you’ll guide our customers from first visit to first purchase and beyond. More broadly, you’ll deepen our overall engagement with customers, keeping Policygenius top of mind for financial protection and advice.

Reporting to the Head of Marketing, this position will work cross-functionally across the full Marketing team and have high-impact touch points with Operations, Product and Engineering.

You will...

  • Define our cross-channel communication strategy across multiple products (life, home, auto, disability) and marketing channels (email, SMS, direct mail, landing pages, etc.)
  • Grow our Pg community & email database through a variety of on-site, content and partnership opportunities
  • Optimize our communication content and cadence through rigorous A/B testing and experimentation
  • Develop segmentation and personalization strategies that deliver the right message at the right time to the right customer
  • Measure, monitor and analyze CRM’s overall business impact and progress toward KPIs
  • Collaborate with our Operations and Product teams to ensure consistency across the full customer journey
  • Maintain healthy email deliverability best practices and confidently troubleshoot any roadblocks that may arise

You have...

  • 7+ years of experience leading CRM and/or email marketing, growth stage startup preferred
  • Hands-on experience with marketing and tech platforms (Iterable, Unbounce, Tableau, Google Analytics)
  • Basic technical skills, including HTML, CSS, and SQL
  • A proven track record of working collaboratively with Product, Customer Service and/or Sales teams
  • Superior written and verbal communication skills for customer-facing and internal audiences

You’ll get...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Flexible PTO [for relevant roles]
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship
  • Some fun surprises when you join… (Shhh… It’s a secret!)
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail

Location

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Associate

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

What are Policygenius Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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