Director of Demand Generation / Growth Marketing Lead

At mParticle, our mission is to help companies use their data to increase the value of their brands. Since 2013 we've helped companies such as Airbnb, Spotify, Starbucks, Paypal, Burger King and more deliver world class customer experiences through better data and integrations. Founded in 2013, mParticle has raised over $100M of capital from major venture capital firms and we’re just getting started.

Background

The right person for this role will have a deep understanding of end-to-end demand generation strategies and a proven track record in building, executing, and delivering high impact, ROI-driven lead generation programs that directly support sales goals. He or she will be highly analytical and operations-minded, with a deep understanding of B2B software marketing and sales organizations. Additionally, they will be well-versed in database management (CRM and Marketing Automation), relational databases, and Microsoft Excel.

Responsibilities

• Plan, develop, and orchestrate B2B lead gen campaigns, ranging from: email marketing, nurture workflows, PPC advertising, content promotion, event promotion, and account-based marketing initiatives.
• Initiating and managing relationships with advertising partners, bloggers, partner companies and anyone else that can help get the word out.
• Management, optimization and assessment of demand generation campaigns through a variety of channels.
• Promotion of our awesome in-house content to relevant audiences around the world.
• Working with product marketers, graphic designers, web developers and other members of the marketing team to create compelling ad copy.
• Taking a deep-dive into campaign metrics to truly assess their impact

 Desired Experience:

• Bachelor’s Degree in Marketing or related field.
• 3-5+ years working in high-tech B2B marketing, enterprise experience a plus.
• Excellent written and verbal communication skills with a proven ability to influence others.
• Ability to analyze data and trends.
• A self-starter that thrives in a non-structured environment.
• Desire to work in a fast-paced, high-growth startup atmosphere

Bonus Points: 

• You have experience with or a passion for the SaaS space.
• You’ve worked at a startup before.
• You have experience with Pardot or similar automation tool.
• You’re a self-admitted technology nerd.
• Google Analytics and AdWords certifications.

 About mParticle

Founded in 2013, mParticle is the leading customer data platform that unlocks the full power of data for businesses. The company empowers brands to accelerate their growth strategy to keep pace with their customers by providing the most advanced data platform for web and apps across all devices in the marketplace. A trusted partner among renowned brands such as Airbnb, Foursquare, Hulu, King, and Spotify among many others, the mParticle platform has grown to manage over 1 billion mobile users each month, capturing over $5 billion in ecommerce transactions and processes over 250 billion API calls. Recognized as one of Crain’s 100 Best Places to Work in New York City and named to Gartner’s “Cool Vendors in Mobile App Development” list, mParticle has 45 employees and is headquartered in New York City with offices in San Francisco.