Director, Demand Generation Marketing at Simon Data

| Greater NYC Area | Remote
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About Us

Simon Data was founded in 2015 by a team of successful serial entrepreneurs. We are an enterprise customer data platform that empowers marketers to create personalized data-driven experiences for the customers. We’re scrappy problem solvers who believe in tackling big challenges with disruptive thinking and giving our customers the support they need to deliver great next-generation experiences at scale.

Simon Data is a data-first customer experience orchestration platform, designed to disrupt the marketing technology and marketing cloud category. Simon’s platform empowers businesses to use enterprise-scale data and machine learning to power customer communications across every channel. Our unique approach allows brands to develop one-to-one relationships with their customers without building a bespoke in-house data infrastructure.

At Simon, we firmly believe that business success starts and ends with people. We all do our best work when we are surrounded by other friendly top performers who want to succeed together. This attitude is core to our values. When you trust your team, invest in their development, and give them ownership, great things happen.

The Role

As a Demand Generation Marketing Director at Simon Data, you will formulate sustainable campaign strategies that build awareness and drive qualified leads to our sales team. We are looking for someone to own and scale our channel marketing by optimizing paid media, coordinating our social media approach, building compelling email marketing programs, amplifying our content, and supporting lead generation at events.

Your typical day might include working closely with sales and product marketing to determine our next activation, monitoring dashboards to figure out positive/negative channel performance, so we can react swiftly, building copy and design to support promotional content into landing pages, emails, or social media, and ensuring it’s all measured and tracked.

The right person for this position is a driven, analytical marketer looking to directly impact the revenue at a fast-growing tech startup. They especially enjoy digital marketing, data, and finding creative ways to drive interest. If you possess a love of owning the process from end-to-end, are a skilled communicator, inventive problem solver, and are adept at balancing multiple responsibilities, this opportunity is a phenomenal fit.

A massive benefit of owning demand generation at Simon is that there is plenty of room to grow and your success in this role will be highly transparent to the greater organization!

If this sounds like you, we would love to hear from you!

What You’ll Do
  • Work with the Head of Marketing to develop a marketing campaign strategy that supports qualified pipeline contribution
  • Collaborate on new lead acquisition and prospect engagement programs
  • Own and execute demand and lead nurture programs on all of our channels
  • Coordinate with our product marketing, content, and sales teams to ensure constant alignment between our business goals and our activities
  • Report on and optimize demand gen activities, lead nurturing efficacy, and return on investment
  • Communicate business results to a wider Simon audience
  • Lead results-oriented project timelines, ensuring timely execution of campaigns, including scheduling, working with design, production turnaround, and distribution of materials
  • Ensure campaigns are executed on schedule and on budget
  • Develop and support crafting short-form content for email campaigns, landing pages, scripts, user and case studies, blogs, and social media as needed
  • Ensure process documentation for business partners that articulates demand generation activities such as objectives, target personas, key messages, program tactics, and timing, and regularly present/introduce this information to business functions
  • Provide recommendations on where improvements can be made
  • Assess feedback and input from sales, product marketing, and business leaders on the messages will influence our target market
  • Day-to-day campaign management
  • 4+ years of professional work experience
  • 2+ years B2B demand generation experience, preferably in the SaaS market
  • Excellent communication skills. Comfortable collaborating with a team that is both in-person and remote.
  • Very strong analytical skills and a data focused mentality. We love Looker, Google Sheets, Salesforce, Google Data Studio etc. to help us tell the story of our program performance.
  • Highly organized, detail oriented and self-motivated with very strong project management skills
  • Proactive, with the ability to lead multiple projects concurrently and achieve measurable results
  • Teammate, with consensus-building skills
  • Demonstrated strength in problem solving and analytical skills
  • Bonus for understanding how to build and manage to a marketing contribution framework
  • Bonus for experience with Google Analytics and Adwords

Visa sponsorship for this role is currently not available.


We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • HiveDatabases
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • SQLiteDatabases
    • WordpressCMS
    • SendGridEmail
    • Simon DataEmail


Our office is located along the East River in the heart of the South Street Seaport! We are a 5 minute walk from the Fulton Street subway hub.

An Insider's view of Simon Data

How do you collaborate with other teams in the company?

Collaboration with other teams is fundamental to my role at Simon. I work closely with our engineering and product team to build and maintain our product per my clients needs. This close collaboration across the organization has provided an excellent learning experience and continues to be one of the most rewarding aspects of my time at Simon.


Customer Success Manager

What is your vision for the company?

Customer relationships are more important than ever. At Simon, we want to help brands build those meaningful experiences and be the platform that supports a more human kind of marketing by leveraging data. There’s tremendous value waiting to be unlocked for brands and for customers who receive a more relevant experience from brands they love.


Co-Founder, CEO

What makes someone successful on your team?

On the engineering team, and at Simon in general, we really value individuals speaking up about what they think is best for our product and our company. Regardless of management or team structure, the best ideas at Simon come from people at every level contributing to our overall success.


Data Engineer

What are Simon Data Perks + Benefits

Simon Data Benefits Overview

Awesome coworkers. Great healthcare benefits. Unlimited and untracked PTO. Offer bonus/incentive programs. Referral bonuses. Flexible work environment. Dog friendly office. Formal career development training and job advancement programs. Also, beer on tap? Cheers to that!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
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