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Director of Demand Generation | NYC

| Greater NYC Area

BetterCloud is the first SaaS Operations Management platform, empowering IT to define, remediate, and enforce management and security policies for SaaS applications. Over 2,500 customers in 60+ countries rely on BetterCloud for continuous event monitoring, quickly remediating threats, and fully automating policy enforcement. BetterCloud is headquartered in New York City 

Named one of Forbes’ Billion Dollar Startups in 2017, BetterCloud is looking for a high-performing Director of Demand Generation to help fuel our growth. This person will be critical to the future success of BetterCloud and a key member of an award-winning marketing organization. The Demand Generation team is responsible for generating leads and nurturing opportunities for our sales organization, and will work with our content and digital marketers to coordinate campaigns and touch points across different stages of the customer journey (both net new sales and upsell / cross-sell).

A successful candidate will be results-driven, sales-focused, have a great technical understanding of marketing systems, and be able to balance testing new demand generation strategies and tactics with scaling the programs that work effectively, all in an effort to achieve the best results for the business. 


  • Influence key business metrics including MQLs, SQLs, Opportunities, Pipeline Generated, as well as ABM metrics like influenced target accounts, and work across the marketing and sales teams to improve performance against these metrics
  • Lead the development, execution and optimization of demand generation campaigns across all funnel stages, working with digital marketing and content to coordinate touch points within campaigns and across the customer journey
  • Lead our account-based marketing efforts by working with sales to identify target accounts, building highly customized campaigns that improve conversion rate and move those accounts forward, and then coordinating across other marketing functions like content and digital marketing to execute a comprehensive program.


  • 4-6 years of experience in a B2B demand generation role
  • Experience creating and running demand generation campaigns in a marketing automation platform, preferably Marketo.
  • Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into a demand generation strategy and then execute with precision and accuracy
  • Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline)
  • Recommended - experience with account-based marketing strategies and tools

What we offer:

  • Competitive base salary + stock options
  • Full benefits package
  • Career growth with an industry innovator
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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AngularJSFrameworks


We're in the heart of Chelsea where theres lots of great lunch and happy hour spots! Plus, the office is near tons of subways and Penn Station.

What are BetterCloud Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

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