DESCRIPTION

This is an opportunity for an experienced, talented marketing professional to take a key role at a dynamic, early stage technology company.

Neverware is looking for a Director of Demand Generation to drive our lead generation efforts through a period of major expansion. Fueled by success in the US Education market, the company recently raised additional investor capital to:

1. Accelerate sales growth in our core Education market, and
2. Seize the significant opportunity in the Enterprise/Commercial market

Leading the demand generation function at Neverware presents the right candidate with the opportunity to accelerate the growth of an industry-leading product in the Education market, while building the strategy and team to conquer a second, more lucrative, market.
 

WHO WE ARE
Neverware’s flagship product, CloudReady, reimagines the desktop operating system by prioritizing security, manageability, and of course, performance—whether your computer is brand new or 10 years old. With CloudReady, schools and enterprise organizations alike can maximize their IT investments by transforming their existing fleets of PCs and Macs into simple, secure, and fast machines that provide the same user experience and management as Chromebooks. As covered by media outlets such as the Wall Street Journal, CNN, CNET,LifeHacker and TechTarget, CloudReady is disrupting the way organizations think about hardware refreshes while enabling affordable, secure access to modern technology. A VC-backed organization, Neverware’s investors include Google LLC, Khosla Ventures, General Catalyst, and Rethink Education. Our partners include Google, Microsoft, Amazon Web Services, Samsung, and more.
 

WHAT YOU WILL DO
As a critical addition to the Neverware marketing team, you’ll be responsible for developing a metrics-driven demand generation strategy and then executing and optimizing the programs that will drive pipeline and closed revenue. We’re looking for someone with experience and demonstrated success in selling to IT buyers in Fortune 1000 organizations, with a can-do attitude and a willingness to be agile and scrappy in a startup environment. In our fast-growing environment, you’ll collaborate with a talented team of professionals (from Sales and Marketing to Product, Operations, and more), make a critical impact on the top and bottom lines of the business, and shape the company’s future, as well as your own development and growth.

REQUIREMENTS

Responsibilities

• Develop, execute, and optimize integrated marketing programs to fill the sales pipeline with qualified leads and opportunities and drive closed revenue, leveraging key channels such as email marketing, digital advertising, SEO/SEM, PPC, retargeting, direct mail, content syndication, webinars, live events, and more
• Define key performance indicators for all programs, create results forecasts, and build dashboards and reports to track performance and measure and optimize campaigns
• Integrate demand generation programs with events, social media, and PR programs to elevate brand visibility and grow awareness
• Implement testing methodologies to improve conversion rates (for ad content, email templates, landing pages, etc.) and optimize campaign performance
• Create compelling content and offerings mapped to buyer personas and the buyer journey
• In conjunction with the Operations team, manage our marketing automation system (Pardot)
• Research, negotiate, and manage vendors and agencies as necessary
• Work closely with the Director of Sales and sales team members to support sales prospecting, training, and enablement activities
• Assist in the creation and execution of Account-Based Marketing programs

Required Skills & Experience

• 5+ years of demand generation experience as part of a B2B enterprise software marketing team focused on Fortune 1000 IT buyers
• Proven, successful inbound and outbound demand generation program creation, execution, measurement, analysis, and reporting across channels
• Familiarity with marketing and advertising technologies such as Salesforce, marketing automation, social media management, website and product analytics tools, etc.
• Hands-on, advanced knowledge of innovative B2B demand generation methods across all acquisition channels (email, webinars, SEM/SEO, display, social, content sponsorships, etc.)
• Demonstrated understanding of the lead generation and sales processes within a B2B company
• Analytical, data-oriented, detail-driven, and ability to multitask
• Proven ability to use data to optimize campaign performance and inform future strategies
• Excellent written and verbal communication skills, especially strong copywriting and copyediting skills
• Excellent collaboration and teamwork skills

Bonus

• Familiarity with Google’s Chrome OS and Linux