We are looking for an experienced marketer to own the client acquisition funnel, driving new lead and opportunity creation among companies that fit our ideal customer profile. This person will be responsible for setting the company’s demand generation strategy, forecasting and budgeting, executing campaigns, and assessing results. They will work closely with sales, product marketing, finance, and brand creative, and report to the Head of Marketing.

What you'll do

Lead acquisition and nurture

• Develop and execute acquisition strategies across owned, earned, and paid channels, overseeing events, email, content, paid advertising, events, conferences, and partnerships
• Evaluate new channel partners and manage vendor relationships (project management, buy negotiation, etc.)
• Develop nurture strategies to convert leads down the funnel, working closely with the creative and sales teams to produce content that supports our value proposition and addresses our buyer needs
• Establish testing and optimization frameworks to continuously improve past performance

Database management

• Own cohort creation and segmentation strategy to ensure that we're consistently and creatively targeting our ICP

Tech and tools management

• Own the architecture, instrumentation, and integration of platforms and tools including Salesforce, Autopilot, Google Analytics, Zapier, and more

Reporting and measurement

• Establish a best-in-class forecasting, reporting, and measurement practice, working closely with the sales and finance teams to establish a clear line between marketing and revenue

About You

• You’ve been working in B2B marketer for more than five years at a company with an established sales team and can demonstrate your success.
• You have experience developing content strategies for email, paid advertising, webinars, whitepapers, and more. You know how to take a concept and communicate it across various channels and segments.
• You’re performance-minded, data-driven, and excited about the prospect of developing a robust reporting and analytics practice.
• You’re fluent in tools and marketing technology (Salesforce strongly preferred) and are comfortable owning platform and vendor relationships. Ideally, you have even led or been heavily involved in a platform migration.
• You’re excited about working in a fast-paced, high-growth environment where you’ll function as both an individual contributor (in the short term) and a manager (as we continue to grow quickly)
• Must love dogs