About Teampay

At Teampay, we believe in a world where finance teams create a more efficient business with less friction and happier employees. Our distributed spend management software modernizes how companies manage spending by delivering intelligent automation, robust integrations, and a delightful user experience. 

Top-performing finance teams leverage Teampay to gain control and visibility into spending, while empowering employees to move at the speed of business. Led by an experienced team with prior exits, Teampay has raised double-digit millions of capital from prominent venture investors including CrossCut Ventures, Tribe Capital, Precursor Ventures, and CoVenture.

We're an agile team building software that’s revolutionizing how companies spend their money. Joining Teampay at this early stage is an opportunity to grow your skill set, build a company, and get paid to do it.

About the role

As Director of Demand Generation, you’ll own all of the lead generation programs, campaigns, and tactics that contribute to opportunities, pipeline, and revenue goals. You’ll manage the Demand Gen team, driving the strategy and developing integrated marketing campaigns that get prospects excited about Teampay. The Director of Demand Generation will partner closely with sales, building strong relationships and aligning performance goals.

Key responsibilities:

• Lead the demand generation function to drive predictable, scalable, & repeatable pipeline & revenue.
• Propose, develop, test & execute multi-channel acquisition programs that seamlessly integrate events, digital, content, email, web, direct mail, paid advertising, social & account-based marketing.
• Own the demand funnel for our freemium offering by developing the right scoring, in-product CTAs/conversion paths, nurturing, & routing practices & partnering with product, marketing operations, sales & BDR on an integrated approach that maximizes its revenue contribution.
• Partner with sales, BDR, & customer success to develop creative account-based programs that open new & expansion opportunities with high-potential, enterprise accounts.
• Work with content team to develop content distribution plans across marketing channels that lead to opportunity creation & pipeline acceleration (social networks, paid ads, content syndication, blog, display, web & email)
• Work with the events team to strategize on the overall event plan & build audiences for each event that ultimately translate to revenue.
• Work with product marketing to bring go-to-market plans for new products & features to market in a way that opens & accelerates opportunities.
• Own our lead nurturing programs & consistently optimize them to expedite opportunity creation, pipeline acceleration, & closed-won revenue.
• Bring a testing & optimization framework to each approach, constantly striving to improve past performance.
• Liaise & partner with sales, business development, & customer success to ensure we are getting the most value out of each & every demand program.
• Gain a deep understanding of the Teampay value prop & messaging so you can translate it into effective copy for emails, landing pages & other demand assets.
• Establish KPIs for all programs, create results forecasts, & track performance to ensure marketing plans are delivering expected business outcomes.

Qualifications:

• 4-7 years experience in B2B marketing, demand generation and/or account-based marketing experience, preferably at SaaS or technology companies.
• Deep experience planning & managing demand generation programs that produce high quality opportunities & create exponential revenue.
• Previous experience running account-based campaigns & a track record of success for penetrating key accounts.
• An understanding & hands-on experience with key demand creation approaches, including digital advertising, website optimization, nurture programs, email, events, webinars, demand partnerships, content syndication, sponsorships, & more.
• Strong analytical skills & proven ability to use data to test & optimize campaign performance & inform future strategies.
• Excellent collaboration skills & ability to influence & motivate team members, especially those that don't report to you.
• Exceptional written & verbal communication skills.
• Ability to prioritize & manage various projects based on the current business requirements & landscape.
• Ability to flourish in an extremely fast-paced, high-growth environment.
• BA/BS degree or equivalent working experience.
• Event marketing or event technology experience a plus.

Apply at Teampay if...

You're a builder. You're passionate about crafting things that matter. You're curious and agile in thought and action. You value authenticity and possess a strong work ethic. You're empathetic and look forward to learning from people unlike yourself. You want to make an impact with a strong team. You look for challenges that force you to grow. You rarely miss a detail and always learn from your mistakes. You have diverse interests outside of work, but are ready to pitch in and be responsive when the pressure is on.

Interested?

You can learn more about the product at www.teampay.co and if you’d like to apply, please include a cover note and tell us about something you started, whether it's a club, a team, business or blog.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.