New York, NY

Director of Demand Generation at BetterCloud

| Greater NYC Area
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BetterCloud is the first provider of SaaSOps solutions to manage and secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes and policies across a company’s SaaS application portfolio. A pioneer of the SaaSOps movement, the company established the first-ever "SaaS Application Management and Security Framework" via two published books entitled “The IT Leader's Guide to SaaSOps” — Vol. 1: “A Six-part Framework for Managing Your SaaS Applications" & Vol. 2: “How to Secure Your SaaS Applications." BetterCloud is headquartered in New York City with offices in San Francisco, CA and Atlanta, GA. 

We’re a high energy, high growth SaaS company seeking a Director of Demand Generation in New York with a deep understanding of the B2B marketing funnel, at least 5 years’ experience driving optimization and results, and reporting KPIs. They’re able to own performance of the marketing funnel, from acquisition and nurture to customer success. 


  • 5+ years of B2B marketing, including digital, demand generation, and content marketing
  • 3+ years managing and mentoring team members
  • 3+ years of experience with marketing automation (preferably Marketo)
  • Proven project management experience, including hands-on use of Asana, Monday, or Wrike
  • Strong understanding of the marketing funnel, including lead scoring, lead flow and conversion from lead to MQL, SAL, SQL, and opportunity
  • A proven growth-hacker—with the creative and technical chops to stand up programs and align with marketing ops to track success
  • A true creative concepter, able to use every tool in the kit to concept, execute, and lead amazing campaigns
  • Strong creative copywriting skills, and a willingness to jump in to write landing page copy, email copy, and ad copy
  • Excellent analytical skills and ability to aggregate data from multiple sources, including Salesforce, Google Analytics, Tableau, and organic social platforms, to make educated decisions on funnel optimization and spend across all marketing channels
  • Mastery of our target persona and ability to oversee the creation of campaigns that reach the right person with the right message at the right time
  • Demonstrated record of success in building and driving growth on a fast-moving team with multiple concurrent projects
  • Proven track record of managing and executing a large number of multi-channel campaigns, involving multiple stakeholders and agencies, and defined KPIs
  • Appetite for finding new ways to improve our channels productivity, efficiency, and business process improvement; a growth hacker to the bone
  • Excellent communication, interpersonal, and team-building skills. Someone who is focused on delivery and proud moments with their peers


  • Manage digital, demand generation, and customer growth marketing team members
  • Own the MQL-to-pipe conversion number by playing a key role on the Growth team, working cross-functionally with events and corporate marketing, and by removing Marketing/Sales friction, driving alignment, and overseeing cadences, nurture campaigns, and direct mail campaigns
  • Own agency relationships, such as our Google strategy agency and any new agencies we enlist as they relate to acquisition, demand, and retention strategies
  • Create marketing plans for acquisition, conversion, and retention, including budget, channels, KPIs, and reporting
  • Provide weekly reports of campaigns in motion and metrics
  • Either build project plans in Monday or Asana or work with Campaigns Manager to ensure proper project build out and tracking
  • Collaborate across marketing, sales, and customer success to drive alignment and hit goals
  • Performance: Audit, monitor and improve top of the funnel acquisition all the way to customer engagement and retention

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

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Where we are

We're in the heart of Chelsea where theres lots of great lunch and happy hour spots! Plus, the office is near tons of subways and Penn Station.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AngularJSFrameworks

What are BetterCloud Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

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