Cedar
Cedar is committed to improving the healthcare billing experience for all.
New York, NY
Hybrid

VP, Demand Generation

Sorry, this job was removed at 7:15 a.m. (EST) on Saturday, December 11, 2021
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

The Role 

Cedar is transforming the healthcare experience, empowering us all to easily and affordably pursue the care we need. Our technology enables providers and payers to work together to offer an exceptional and affordable healthcare financial experience.

This is an exciting opportunity to be a part of a company that wants to transform U.S. healthcare as a category king. The VP of Demand Generation is a savvy B2B strategist who drives rapid and quality growth of our national health system and physician group client base across the United States. Reporting to the Chief Marketing Officer, the VP of Demand Generation will be responsible for owning Cedar’s demand generation strategy and executing scalable, data-driven initiatives and campaigns that drive qualified leads to our sales team. 

We need a results-driven, sales-focused demand generation expert who understands both traditional and modern marketing strategy including target account marketing, thrives in a fast-paced environment and wakes up every day excited to execute, optimize, and measure marketing campaigns that identify and nurture leads. This is an exciting opportunity to build a leading demand generation function and support the growth of a company that is positively impacting the financial experience for patients.

Your mission: Architect a demand generation engine -- with a particular focus on target accounts -- that will create the predictable pipeline needed to create a multi-million dollar recurring revenue business. This role requires leadership and vision, along with a deep understanding of what it takes to build a demand organization (team structure, metrics, channels, targets & budgets) within a competitive healthcare industry.

You’ll own and execute a multi-channel demand generation strategy to create significant awareness and inbound leads in close partnership with the Head of Partnerships (Sales) on overall provider and payer growth strategy, sales enablement, and toolstack adjustments to support data-driven decision-making. You will be responsible for building out dashboards for measuring and sharing results on growth KPIs. The ideal candidate has experience in high velocity B2B/B2B2C marketing initiatives using paid media, advertising, social, search, email, virtual and in-person events, and is comfortable in a fluid, fast-paced start-up environment. This person must have the ability to align with visionary leaders and think strategically, with a strong bias for action, and a passion for Cedar’s mission to improve the patient experience. 

What you’ll do

  • Deliver predictable pipeline at scale and create a dominant market position in a space where a significant percentage of pipeline is generated from a relatively small number of named target accounts
  • Collaborate with sales and marketing leadership to establish priorities, goals and targets, and develop strategic and tactical plans to deliver on those targets
  • Create and develop integrated programs and campaigns aligned with new market launches, as well as existing upsell / cross-sell opportunities
  • Partner cross-functionally with the sales team to identify opportunities for pipeline growth and acceleration
  • Provide strategy and vision around our pivot to target account marketing 
  • Design and implement a system of target setting and measurement to achieve pipeline goals, eliminating the need for ad-hoc measurement and aligning to our Commercial vision
  • Partner with creative/brand team to develop ad assets, landing pages, etc. for marketing and sales
  • Create a unified pipeline team (campaigns, digital, experience) in concert with our sales function with a culture of excellence and a clear system for understanding priorities, aligning to them, and accountability for delivering results
  • Develop and optimize a first-class digital experience with clear digital journeys and performance scorecards designed and implemented for key personas in target verticals
  • Help lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers 

What you have

  • 10+ years of demand generation experience in a complex, enterprise SaaS or technology company, ideally in healthcare or financial services. 
  • Strong strategic/core technical skills
  • Highly developed communications skills (written/verbal) and interpersonal savvy
  • Results/action-orientation; project management skills
  • Organizational and political agility; developed negotiation skills
  • Able to navigate successfully within varying degrees of ambiguity in a fast-paced environment
  • A passionate about Cedar’s mission and values
  • A sense of humor (...seriously)

What do we offer to the ideal candidate?

  • An opportunity to work on a platform that is scaling very rapidly, engaging with millions of patients per year and growing at a rate of 360% YoY as of January 2021! 
  • A chance to join a high-growth company 
  • The ability to impact the direction of our company, we value all comments and suggestions! 
  • Transparency across teams and interaction with multiple departments 
  • Competitive pay, employer-paid healthcare, stock options
  • Daily team lunch and unlimited healthy snacks at our NYC office

Applicants must be currently authorized to work in the United States on a full-time basis. Cedar will not hire any applicants for this role who are present in the United States on an F-1 visa. Cedar is not an E-Verify employer and cannot employ individuals on a STEM OPT extension

See More
Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Cedar Perks + Benefits

Cedar Benefits Overview

Working at Cedar: what’s not to love?

Being part of our team means working together to solve a problem that impacts millions of consumers every year. It’s challenging, exciting and complex. We’re proud to be the only company that truly empowers consumers with an easier, more personalized and transparent healthcare journey.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Cedar offers a very flexible remote work program, both pre-COVID and after.
Diversity
Documented equal pay policy
Mandated unconscious bias training
We offer annual unconscious bias training for all employees.
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Dental benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Vision insurance
Vision benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Health insurance
Life insurance
Pet insurance
Mental health benefits
We offer an experienced EAP counselor 24 hours a day, 7 days per week.
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
At Cedar we want to support all new parents in their expanding family. Therefore, we offer our full time team members who are expecting or having a new child Paid Leave.
Family medical leave
Cedar offers family medical leave for employees. Our leave partner walks employees through every step of the process.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Company-wide vacation
Cedar offers company wide shut downs around major holidays
Office Perks
Commuter benefits
Cedar offers pre-tax commuter benefits for all full-time employees.
Company-sponsored outings
Free daily meals
Daily lunches are provided at our NYC HQ.
Free snacks and drinks
Our kitchen is stocked full of snacks and drinks for every desire! Some of our favorites are cold brew, kombucha, rotating craft beers, fresh fruit, yogurt and every kind of chip you can imagine!
Company-sponsored happy hours
Pet friendly
Our NYC HQ has a dog lounge. Bring your dog to work!
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Cedar hosts lunch & learns monthly. This allows employees to present in-depth on projects they're working on or for the occasional guest invitee to teach the team about a topic of interest.
Promote from within
Mentorship program
Our mentorship program pairs folks based on shared interests and goals, from the same team or cross-functionally, and emphasizes building mutually beneficial relationships for professional equity.
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

We take great pride in making our employees' wellness a top priority, and we create opportunities to talk openly about mental health and wellbeing.

We have a directory with resources for mental and physical wellbeing, emphasizing benefits offered through our health insurance. The directory covers topics such as managing grief, therapist information, nutrition & water intake, and resources on talking to children about current events. We want to take a holistic approach and include resources that appeal to everyone, so we also included information on remote alternative wellness offerings, including reiki, sound healing, meditation and yoga. We even have an onsite meditation room in our NYC HQ!

More Jobs at Cedar

Easy Apply
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about CedarFind similar jobs like this