Director of Digital Campaign & Brand Marketing

| Greater NYC Area
ABOUT QUADPAY
At QuadPay, we’re here to simplify, streamline and automate how you pay and save every day by offering fast, fair and seamless payment solutions online and in-store. As a business, we strive to be unlike others in the industry as we continue to help businesses grow by offering a best in class product, driven by the most innovative teams in the industry. 
Recent global changes and advancements have meant relentless product innovation, in the goal to be the next generation of payments.
We’re people, just like you who think purchasing shouldn’t be so inflexible!
We are currently in hyper-growth phase and as such are looking to grow teams in almost every department in the company - come change the industry with us, and love coming to work every day.
We’ve built an amazing culture at QuadPay and in a short space of time (since 2017), our teams are proud to work hard to provide innovative solutions to our valued customers and partners. Our values are in everything we do, and are as diverse and as inclusive as our global workforce. These include but are not limited to: Customer First, Own It, Raise the Bar, Stronger Together and Change the Game!
QuadPay is part of Zip Co (ASX:Z1P).
We are hiring a Digital Campaigns & Brand Director to lead QuadPay through its next growth phase. This is a newly created role that sits within the Marketing Team and reports directly to the VP of Marketing.
In this role, your goal will be to lead the delivery of B2C marketing campaigns and initiatives, positioning and promoting the usage of QuadPay as the preferred payment option at checkout (either with an integrated merchant or through our app). You will also lead QuadPay’s evolving brand strategy and governance across our products and all consumer touch points.
You will have deep experience with customer lifecycle management and funnel optimization, and a proven track record of developing and executing data-driven strategies and experiments to drive impact. You will think creatively and analytically, providing leadership to a growing team, and work collaboratively across the organization, often with Product and ‘channel’ leads to get the desired outcome.
You will be joining QuadPay at a significant phase of our rapid growth. As a business we’ve just eclipsed a network of 4,000 retailers and 2 million Americans using our product.

A Day in the Life:

  • Strategy & Planning: Create and execute the annual QuadPay calendar of integrated campaigns and programs that build effective awareness, acquisition and engagement (frequency of QuadPay usage) of QuadPay customers across paid (e.g. social, SEM, radio), owned (e.g. email, push, native app) and earned channels (PR and events). Define the strategy, build the messages and outline the programs required to obtain the goals you determine need to be met to drive the business forward. Define QuadPay’s value proposition for consumers, including evidence-based proof points (new &/or existing) to substantiate. Implement reporting dashboards and ensure robust attribution models are built to effectively measure performance of each digital and offline channel. Understand synergies across channels and how best to acquire & engage customers. Compile learning and share best practices across teams to help achieve the most effectiveness. Partner with Performance Marketing / Channels team to develop comms and channels playbook, detailing governance, processes, best-practice, brand and compliance guidelines for B2C and B2B campaigns. Embed across the business. Drive the development [through Product Manager] of consumer and partner specific product enhancements and solutions. Continued experimentation of all marketing initiatives/campaigns to test and learn, then scale where applicable e.g. lead generation, consumer acquisition through partners, partner performance through conversion tactics. Develop a content strategy and plan to execute, aligned to consumer lifecycle stages. Instill in the team an ‘objectives and measurement-focused’ mindset, enabling us to build a full and true picture around the impact of each campaign.
  • Campaigns (Product, Partner & Consumer): Lead and execute campaign strategies and plans across all channels – paid, owned and earned. Develop key insights for campaign briefing and media optimization. Integrated campaign design, execution and optimization. Develop campaign briefs which meet campaign strategy, objectives, customer segmentation and targeting, campaign metrics, timing and budget. Manage audience segmentation, control groups and design of campaigns and implement test plans (A/B and multi-variant) to understand drivers of response and value. Work with the creative team to develop campaign concepts, messaging, and campaign deliverables. Partner with Product and Marketing channel leads to oversee the execution and programming of campaigns through all channels. Plan, design, implement and build multi-channel, complex customer journeys to support campaigns, including landing pages and digital display content. Manage planning, execution, ongoing reporting and optimization of campaigns (oversee budget spend, manage internal analytics and dashboards, provide optimization and real time targeting recommendations); Leverage automation to improve processes and productivity to support growth. Establish and maintain scalable processes that ensure best practices in campaign management. Regularly update key stakeholders on campaign plans, program deliverables and schedules. Operate within our marketing tools (e.g. Google Analytics, Amplitude, Iterable, Litmus etc).
  • Brand Management: Drive QuadPay brand consistency of look, tone and feel, plus compliance across all customer touch points and communications (internally and externally with Partners/suppliers). Lead the continued evolution of the QuadPay brand strategy, Style Kit, UI Kit and how the brand is brought to life across all customer touch points and communications. This includes the maintenance of documentation, asset libraries etc. 
  • Partner POS, Assets & Content: Collaborate with Sales and Partnerships Marketing Team to deliver: Partner POS: strategies & experiments to optimize performance (i.e. conversion) and increase penetration of QuadPay POS within partner stores. Manage the end to end process including: the brief, project management, messaging, production, vendor management, fulfillment, delivery and analysis. Partner Digital BPI (best practice integration) – strategies & experiments to optimize performance (i.e. conversion) and increase penetration of QuadPay BPI across partner e-commerce sites. Includes partner landing pages, optimized for consumer acquisition. Create on-brand, best in class content, tailored to appropriate partners and their consumers. Drive conception, design and develop content, messaging, tools and resources required to support partners as required, including merchandise. Maintain a current library of partner resources.
  • Team Management: Build high performance team, consisting of 4 direct reports to start - 3 designers and 1 copywriter. Day to day management of team, including performance and development planning and ongoing reviews.

What You Need to Succeed:

  • 10+ years management experience delivering B2B and B2C campaigns in retail/e-commerce or double-sided marketplaces.
  • Strong planning and project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented and meet deadlines.
  • A digital native who deeply understands the ‘test and learn’ framework and how to leverage the new world of media to drive smart and cost-effective conversion.
  • A lover of consumer product, who understands how to engage and retain, utilizing data insights to make the right decisions.
  • Understands the power of data and knows how to interpret and respond effectively to its insights.
  • A track record of ideation and execution of marketing initiatives that make significant, positive impacts to the business. You will be very, very comfortable with everything digital and have extensive experience in digital marketing platforms and social media.
  • Brand management. Guidelines and governance.
  • A natural team player, with a strong track record of cross-functional leadership and partnership to influence, negotiate, gain support, resolve conflict and gain alignment across stakeholders.
  • Prior experience caring for, leading, and developing a team.
  • Excellent verbal, written communication and presentation skills, with the confidence to interact and lead others in a variety of settings.
  • Must be able to thrive in a fast-paced environment with a "roll up your sleeves" attitude, entrepreneurial spirit, navigate through ambiguity and balance multiple priorities.
  • Experience leading product managers and coordinating with engineering, marketing, executive and other teams. 
  • Experience leading major product initiatives and building digital consumer products. 
  • Resourceful and creative - able to brainstorm & conceptualize.
  • A strong desire to execute, drive impact, and demonstrate urgency.
  • High emotional intelligence and empathy.

Technology is changing the way people interact with the world and we’re bringing that revolution to the way people shop and transact. We allow shoppers to buy anywhere, at anytime - and pay in 4 interest-free, automatic installments over 6 weeks. You get the product right away and QuadPay will pay the merchant upfront. 
We're looking for someone who can join our high-functioning team of passionate support professionals and we value a range of diverse backgrounds, experiences, and ideas. We pride ourselves on diversity and creating an inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity and expression, national origin, disability, military and/or veteran status, or any other protected classes.
We're growing very quickly and always looking for talented people to join our team and help transform the way consumers shop and pay!

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Technology we use

  • Engineering
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Location

Our office is located in the beautiful Flatiron neighborhood of New York City and is half a block from Madison Square Park!

An Insider's view of QuadPay

What’s the vibe like in the office?

Quadpay is a place where you get to work with incredibly talented and smart people. Collaboration is welcomed and asking questions is encouraged. We care about the product but care even more about creating a fun workplace environment!

Rehema

People Operations Coordinator

How do you collaborate with other teams in the company?

Whenever a merchant flags there is an issue we are quick to diagnose and release a fix. I work closely with our Merchant ops engineering team to track a trend and share the scale of the issue with developers. We then work together on what the quickest fix will be by sharing what the real needs are of the merchant.

Natalie

Account Manager

How has your career grown since starting at the company?

I joined as an early engineer in July 2018. I have worked on all aspects of the platform from merchant integrations, back-end microservices, and front-end applications. I'm now leading a team of engineers as we try to usher in new tools and features for our merchants, improve our customer's online experience, and scale a system to the next level.

Andy

Engineering Manager

How do your team's ideas influence the company's direction?

Our team structure is set up to be cross-functional including designers, engineers, analysts and product managers who are constantly listening and talking to our customers to be inspired by what they say and how they behave. This inclusive, customer centric and data-driven culture drives a lot of our strategic direction and decisions.

Saad

VP, Product

What makes someone successful on your team?

The traits that make someone successful at Quadpay are the same traits that I am looking for when recruiting candidates to our company; I am always looking for driven, passionate, collaborative people, who come to work every day with our future state in mind. We love working together to get there.

Becca

Senior Recruiter

What are QuadPay Perks + Benefits

QuadPay Benefits Overview

Company benefits include:
- 100% company paid Health Insurance (Medical, Dental & Vision)
- Company-sponsored 401k plan
- Employee stock options/equity offering
- Generous PTO policy
- Commuter benefits program
- Discounted gym membership
- Bi-annual company retreats (#sQUADdays)
-Great office location, Flatiron District!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Paid industry certifications

Additional Perks + Benefits

QuadPay is committed to building a diverse, equitable and inclusive workforce. We are an equal opportunity employer and welcome qualified applicants, regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. If you have a disability or special need that requires accommodation, please let us know. Members of communities historically underrepresented in tech are encouraged to apply.

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