Director of Digital Marketing

| Greater NYC Area
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About Us

 

Candid™ is helping people get the smiles they always wanted at prices they can afford. By simplifying the process (direct-to-consumer) and reducing costs (by up to 65% less), we can help more people feel confident and healthy. We believe that high quality dental care should be affordable and accessible to all, and we're using modern software practices to diagnose, treat, and monitor orthodontic cases. Our team is a group of startup veterans with experience across healthcare, hospitality, tech, and finance at companies such as Lyft, Squarespace, WeWork, Blue Apron, and Clover Health.

 

 

Role

Candid is looking for an experienced marketer to lead the customer acquisition strategy across all digital marketing channels. As a player-coach, you will be expected to take the reins and drive team results from Day 1. You will ultimately be responsible for the results of all online paid marketing spend, revenue growth, and reporting. You will have sizable budgets across local & national campaigns from which you can test and scale and will be expected to build and lead the acquisition team as budgets and responsibilities grow.

What You'll Do

  • Develop a creative and cohesive marketing strategy to scale customer acquisition across all digital marketing platforms
  • Build the digital acquisition team, adding critical skill sets to ensure we can achieve targets as budgets scale
  • Lead the strategy and oversee execution of all online marketing channels - SEM, SEO, Facebook, Twitter, Snap, Display/Programmatic, Retargeting, etc
  • Develop methodologies for allocation and optimization of budgets and bidding to drive up sales volume and drive down customer acquisition costs
  • Develop, implement and leverage marketing tech stack with growth-engineering team to drive informed decision-making on marketing efforts
  • Consistently drive and deliver towards sales and efficiency targets on a monthly and quarterly basis
  • Work alongside our creative and tech teams to develop and test new concepts that will make our marketing more engaging and efficient
  • Analyze results of marketing tests to develop core customer segments complete with segment size, detail, and psychographics as well as related marketing strategy (channels, copy, creative, etc.)
  • Uncover new growth opportunity (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users
  • Optimize conversion through multivariate and AB testing through paid media campaigns, organic initiatives, and conversion rate optimization
  • Constantly scrutinize and analyze all ongoing initiatives and strategies, reacting appropriately to pivot spend and capitalize on opportunities

What You'll Need

  • 7+ years in performance marketing, campaign optimization, and statistical analysis
  • Experience leading a team responsible for the following digital marketing channels: AdWords, Bing, Display (GDN, Doubleclick, RTB), retargeting (Google, AdRoll, Criteo), Facebook Ads, Twitter Ads
  • Outcome orientation, with a proven track record of execution in direct response marketing with budgets in excess of $20mm annually
  • Strong background in marketing technology and data analytics, including experience working with data scientists, data visualization tools, attribution modeling, and data feeds (SQL knowledge a plus)
  • Hands-on, proactive approach and established testing philosophy
  • Deep understanding of marketing's relationship to overall financials
  • Excellent leadership and team-building skills
  • Ability to work with multiple teams and functions within the company including creative, engineering, marketing, and legal
  • High level of independence and ability to execute across the marketing stack
  • Customer oriented: understanding the psychology of what works and why 

 

Pay & Perks

  • Competitive compensation and equity in the business
  • Medical, dental, and vision insurance
  • Easy access to work - across the street from 4, 5, 6, L, N, Q, R, W trains, and around the block from the F and M
  • Commuter benefits
  • Significant discount on our customized treatment plans and aligners
  • You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning

We continuously strive to create and maintain a diverse and inclusive environment, and are proud to be an Equal Opportunity Employer. Additionally, this organization participates in E-Verify.

 

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Location

We are located in Nomad with easy access to work - right off the R/W lines with a short walk to Herald Square.

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