Director, Digital Marketing

| Greater NYC Area
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Overview

Smartling is seeking a Digital Marketing Director to join our fast-paced and growing marketing team. This is a unique opportunity to make your mark. You will be responsible for managing the company's digital strategy, including properties such as smartling.com, PPC, SEO, social media channels, conversational marketing, third-party directories, and any other digital marketing channels.

We are a small, tight-knit, dynamic group of marketers looking for an experienced candidate to collaborate, develop and execute on our digital marketing strategy whilst ensuring consistency and focus across channels. You will excel at this role, if you are laser focused on making data-driven decisions to drive inbound traffic, improve the company’s organic search rankings, manage online communities, and build conversational marketing excellence.

Key Responsibilities

  • Develop, plan and execute paid digital marketing strategies and initiatives, including SEM, paid social media, search and display advertising campaigns as well as owned channels including smartling.com and SEO as well as conversational marketing.
  • Team up with counterparts in NA and EMEA to develop, coordinate and execute demand generation plans, programs, and campaigns for new customer acquisition and nurture and drive enhanced revenue from existing customer base.
  • Work with product marketing and the brand teams to continuously test and improve campaign creative, copy, and audience targeting to ensure campaign optimization
  • Measure, analyze, and report performance of all campaigns against key business objectives to inform the digital strategy overall.
  • Manage external agency partner, conduct agency reviews and select agency partners as needed

Must Have

  • BA/BS degree or equivalent working experience.
  • 5+ years of Digital Marketing experience in house or at an agency, ideally in B2B SaaS
  • Ability to thrive in a fast-paced “roll up your sleeves” environment and effectively work cross-functionally
  • Demonstrated ability to take the initiative and work in a self-directed manner
  • Excellent written and verbal communication skills.
  • Interest in language, culture, and global content.

You are

  • Results Focused. Center on professional and personal growth.
  • Enthusiastic. A fun and energetic co-worker.
  • Strong analytical thinker. “If there is a problem I have a solution” attitude.
  • Strategic thinker. Translates high level strategies into practical implementation strategies.
  • Customer Focused. Passionate for client success at all times.
  • Detail Oriented. Supremely well organized with attention to detail.
  • Team Player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally.

What matters to Smartling?

To help our clients grow their businesses and to help you grow as an individual both professionally and personally.

  • Competitive salary and Employee Stock purchase plan.
  • An opportunity to learn and advance your career.
  • An energetic, value-driven, and fun culture and team spirit.
  • Take a break when you need it – Flexible PTO.
  • Company paid medical/dental/vision/life insurance.
  • Commuter Benefits.
  • Convenient office in the middle of Manhattan - just blocks from Penn Station and Grand Central.
  • Team outings (Baseball games, happy hours, etc.)

Smartling, Inc. is an equal opportunity employer. No third party recruiters.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Linkedin Sales NavigatorCRM
    • EquireCRM
    • ZoomInfoCRM
    • YeswareCRM

Location

NY

An Insider's view of Smartling

How would you describe the company’s work-life balance?

My managers and colleagues alike share immense respect for work/life boundaries. As part of a remote organization with teams across different time zones, trust and flexibility are the norm. And when it comes time for a vacation, I know that my team has processes in place to ensure I can truly log off!

Kelly

Sr. Customer Success Manager

How do you collaborate with other teams in the company?

The great thing about collaboration at Smartling is that teams are really focused on outcomes and measured deliverables. This helps everyone know what they need to do to support one another and get positive results.

Andrew

Associate Director, Language Services

What are some things you learned at the company?

I've learned so much at Smartling, but I would say learning about different technical integrations into complex tech stacks has been the most impactful. Having had a very basic understanding, this knowledge has been helpful in growing and closing opportunities! We have an amazing team of Solution Engineers who are always ready and willing to help.

Jose

Sr. Account Executive

How do you empower your team to be more creative?

Simply by focusing on outcomes over outputs. Defining a goal and giving each team member the autonomy to approach it in their own way encourages experimentation, taking risks, and thinking outside of the box.

Grace

Sr. Director, Product

How do you make yourself accessible to the rest of the team?

In our new remote work reality, I make sure to schedule regular check-ins with my team members. I also stay close to Slack where they can reach out at any point. Knowing when to switch from written communication to a call becomes also essential to avoid misunderstanding.

Valerie

Senior Director, Language Services

What are Smartling Perks + Benefits

Culture
Open door policy
OKR operational model
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Professional Development Benefits
Job training & conferences
Promote from within
Paid industry certifications

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