Director of Digital Media, Marketing

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What is Slice?

Slice is the leading technology and marketing platform made exclusively for local pizzerias, making it super easy to order delicious, authentic local pizza anywhere, anytime. We serve the $45 billion U.S. pizzeria market in two ways: by providing a pizza-centric mobile and web ordering experience for consumers, and by empowering local restaurants with the technology, tools, and marketing to grow their business, while helping them compete with Big Pizza. Can you imagine what a small mom and pop pizza shop could achieve with the resources of Domino’s?

Slice was born in 2010 and has quietly bootstrapped its way to building a network of more than 8,000 pizzerias nationwide. Ilir Sela, our founder and CEO, started the company as a passion project to help his friends and family in the pizza business, but he quickly saw a massive opportunity to champion these small businesses by bringing their bites to the masses. Ilir has since built an amazing team of operators, marketers, technologists, and investors — all dedicated to making it easier for people to enjoy their favorite local pizza. Did you see we were recently Apple’s App of the Day?

Yes, we have a pizza philosophy

We believe pizza is more than food — it's a slice of life. Across the country, pizza is made by people who care about craft, history, and culture. We created Slice to champion the small mom and pop pizzerias by connecting those proud makers with customers who are just as passionate about their pizza. We celebrate pizza as the ultimate shareable food that brings people together for more than just a bite. So whether you call it a pizza parlor, slice joint, or pizzeria, we're here to help you order authentic local pizza, connect to your community, and live your best slice life.

We’re growing our family every day — so, if you’ve got a passion for local, authentic pizza and the drive to help share it with the world, we’d love to have you on the team!

We are seeking a highly driven, talented marketer to lead our digital performance marketing activities to driving continued growth. The ideal candidate is a tremendously analytical thinker and has deep experience scaling business growth efficiently across digital channels such as search, paid social, affiliate and display, etc. The candidate would work closely with a dynamic marketing team and report to the VP of Acquisition.

Responsibilities

  • Develop a comprehensive digital marketing strategy to drive business growth; overall revenue and orders per shop.
  • Build, scale, and optimize our digital marketing channels (SEM, Facebook, and more). Role is expected to manage the day to day performance of these channels.
  • Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.)
  • Evaluate and track key success metrics across digital marketing channels (performance, ROI, etc.)
  • Set, manage and report on marketing budget, in line with functional forecasts, goals and company-wide strategic plan.
  • Own the analysis, measurement and reporting of marketing performance, using reporting dashboards and drawing actionable insights for marketing, other key functions and leadership.
  • Work cross-functionally with product marketing, content marketing, and other team members to develop assets and messaging to share on digital channels
  • Select and partner with agencies or other external partners as necessary to drive results across multiple channels
  • Lead the assessment and implementation of key marketing tools and technologies where applicable.
  • Be the resident expert of your domain, which means you stay informed on best practices and trends and educate/share accordingly as they relate to our business opportunity.  

Experience:

  • 5-7+ years experience in highly-analytical marketing role with strong preference for early-stage, e-commerce and direct-response experience.
  • Demonstrated experience working collaboratively with both internal and external partners and managing up with a high degree of autonomy and self awareness.
  • Exemplary skills in data analysis, manipulation, experimentation and hypothesis-based testing.
  • You are able to manage a budget across multiple channels, allocating spend to maximize performance and ROI
  • Exceptionally organized with a data-driven, programmatic approach.
  • Ability to both think strategically and tactically; You can see the big picture for an early stage brand and willing to roll-up sleeves to take on everyday executional tasks that come with it.
  • Self-starter with a penchant for experimentation. You’re always looking for ways to do your job better and you never wait to be told what to do. When you see an opportunity, you jump on it.
  • You have a positive attitude: You’re a team player and you’re resilient in the face of challenges. Most importantly, you’re fun and a pleasure to be around!
  • Very strong interpersonal and communication skills, level of self awareness and track-record of working with others.
  • Bachelor’s degree, MBA or graduate degree preferred 

Slice is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

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Location

902 Broadway, New York, NY 10010

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