Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Director, Digital Media

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THE ROLE

Peloton is seeking a performance-oriented, digital media professional to join our acquisition efforts and play a key role in our high growth North America portfolio, which includes multiple products such as our Bike and Tread. 

Reporting to the Senior Director, Global Digital Media, this role is ideal for someone with an analytical, data-driven mindset, and has proven expertise in leveraging a cross-channel digital media portfolio (search, social, programmatic, affiliate marketing etc.). You will be responsible for leading multi million dollar budgets across a variety of digital channels driving campaign planning, strategy & owning both day to day team as well agency management.  

The ideal candidate has a plethora of performance marketing experience directly impacting growth objectives in cutting edge D2C or consumer centric organizations. You will know how to plan & execute full funnel marketing campaigns in digital channels & are at ease talking to a broad range of cross functional leads in media strategy, creative, product & brand marketing. You have managed a team of high performance channel experts & team leads, pushing them to deliver best in class strategy & execution. 

RESPONSIBILITIES

  • Responsible for end-to-end acquisition campaign strategy, planning, launch, optimization & performance measurement across Paid Search, Social, Display, Video channels with a strong emphasis on programmatic buying practices in digital
  • Manage an in house team of channel experts, as well as external media agencies for digital strategy, planning & execution
  • Maintain & foster relationships across the broader media ecosystem (platforms, publishers, ad tech, etc.) & continuously enrich performance marketing methods across digital channels with feature adoptions (creative, audience, tactics etc.)
  • Work with internal marketing counterparts to align on budget, traffic & sales forecasts for digital media channels, share regular performance updates with broader acquisition marketing teams, provide digital insights & own digital quarterly planning 
  • Collaborate closely with brand marketing & creative teams for creative planning exercises, share digital channel best practices for creative executions & drive adoption of new formats
  • Collaborate closely with lifecycle marketing teams & product/brand marketing to identify full-funnel targeting opportunities & define processes to support the execution
  • Build a digital channel testing agenda & regular optimizations cadence to guide internal & external teams for always-on campaigns; identify high-priority pilots; design, plan, execute, and measure the success of those pilots; and help scale up effective pilots
  • Support ongoing creative and landing page experimentation and testing
  • Strong focus on performance measurement, providing tactical guidance along with an ability to glean larger insights & implications from media data
  • Focus on driving incremental gains versus platform based metrics, champion test & learn approach & build experimentation focused culture within the team

QUALIFICATIONS

  • 10+ years of digital media experience, Bachelor’s Degree required
  • Demonstrate hands-on keyboard experience executing direct response & ROI based search, social & programmatic campaigns a must
  • Must have worked in-house on the brand/client side and/or have significant exposure to brand, or demonstrated responsibilities managing or collaborating with creative, media & analytics functions
  • Managerial experience leading subject matter experts, ability to balance strategy with depth of expertise & detail, prioritizing multiple projects, providing day to day support, managing career growth etc.
  • Deep knowledge of & mastery of social, search, programmatic platforms, experience working on DSP (DBM, TradeDesk etc.), DCM (tagging & trafficking), DMPs, attribution, analytics tools & platforms
  • Strong communicator, able to work directly with numerous teams, comfortable presenting to senior leadership, prior experience managing & mentoring teams
  • Must have demonstrated ability to work in a fast paced growth environment juggling multiple priorities, work independently when required & deliver measurable results
  • Analytical, data driven mindset & must be extremely comfortable with numbers
  • Experience with A/B testing, multivariate testing, experimentation setup & design

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.

Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email:  [email protected]


Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. 

If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.


Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

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