Director of B2B Marketing
Garner's mission is to transform the healthcare economy, delivering high quality and affordable care for all. By helping employers restructure their healthcare benefit to provide clear incentives and data-driven insights, we direct employees to higher quality and lower cost healthcare providers. The result is that patients get better health outcomes while doctors are rewarded for practicing well, not performing more procedures. We are backed by top-tier venture capital firms, are growing rapidly and looking to expand our team.
Garner is looking for an experienced leader to own our external marketing and branding efforts. This role is responsible for all aspects of marketing: strategic direction, creative development and operational execution. This person will serve as both strategist and creative problem solver, responsible for building comprehensive campaigns and marketing programs that attract and engage new customers, sharing Garner’s story effectively, and dictating our communication strategy. You will work closely with our Sales, Product, and Business Development teams to drive Garner’s presence in the marketplace and will report directly to the CRO.
This position is fully remote.
What you'll do:
- Design, drive, and execute a marketing strategy across all channels, including growing our B2B customer acquisitions, enabling B2B sales, driving B2B awareness, and fully owning our customer-focused voice
- Design and deliver innovative content to help drive top of funnel through robust demand generation strategy
- Manage the company website and social medial presence to attract and fulfill B2B clients; Ensure content, design and functionality drives lead capture for the organization
- Collaborate with Sales to grow lead generation opportunities and develop tools, collateral, and presentations to empower the business to scale
- Build out a team of marketers including recruiting, hiring and developing top talent
- Manage, track, and report on marketing performance and budgeting, while using data and analytics to continually improve demand outcomes and evaluate campaign ROI
About you:
- 6+ years experience in a brand marketing or creative strategy role with focus on B2B sales; experience in the areas of employer benefits and health insurance is a strong positive
- Demonstrated ability to ideate, measure, translate, and manage large-scale brand campaigns
- Strong analytical ability and an ability to make data-driven decisions including working with data analysts to drive ROI reporting
- Track record of end-to-end process management from strategic marketing planning to execution
- Demonstrated brand management, media placement, and website management experience
- A desire to work in a rapidly evolving startup environment and a desire to be a part of our mission to improve the US healthcare system
If you are hired, we may require proof of full vaccination against COVID-19. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement, in accordance with applicable law.