Director of Engagement Marketing
Garner's mission is to transform the healthcare economy, delivering high quality and affordable care for all. By helping employers restructure their healthcare benefit to provide clear incentives and data-driven insights, we direct employees to higher quality and lower cost healthcare providers. The result is that patients get better health outcomes while doctors are rewarded for practicing well, not performing more procedures. We are backed by top-tier venture capital firms, are growing rapidly and looking to expand our team.
Garner Health is looking for a growth marketing leader who will be responsible for increasing enrollment and utilization of Garner’s core employee-facing product. This person will be at the center of Garner’s growth, building the machine and ultimately team to help our members make the most of the Garner platform.
This role will work to optimize our acquisition channels and maximize engagement throughout the user journey. You’ll work closely with the Account Management, Product, and Data teams to drive Garner’s mission. This role will report to the VP of Customer Success.
What you’ll do:
- As the first person to be in this role, you will develop from the ground up and then lead the execution of a comprehensive growth marketing plan to drive member enrollment and engagement by building a world-class and innovative B2B2C engagement machine
- Oversee the design, implementation, and operations of programs that measure the end-to-end experience for Garner’s clients and members.
- Define, develop, and map member lifecycle and user journeys for Garner’s members
- Utilize data and results to optimize engagement based on client and member profiles
- Own the tools (we use Iterable) to set up and manage A/B and multivariate tests to identify best performing content and outreach strategies including email, direct mail, social media and landing pages
- Partner with the Data, Product, and Engineering teams to develop and evolve measurement + tracking, in order to gain deeper insight into impact of channels and inform future strategy
About you:
- 7+ years in a B2C and/ or B2B2C growth, acquisition, and/or performance marketing role; healthcare experience is a plus
- Demonstrated experience of building best-in-class growth and performance marketing engines; implementing technology / tools (Iterable), strategically deploying and running multiple campaigns and utilizing data to drive decision making
- You understand demand generation best practices including the framework of the marketing funnel and how to monitor and measure progress of marketing sourced leads.
Strong analytical ability and data-driven approach
- Excellent written and verbal communicator who can present technical information to a non-technical audience
- Comfort owning entire creative process for design and copy while building a team of in-house and contract professionals
- Experience building and managing a high performing, impactful team
- A desire to work in a rapidly evolving startup environment
- A desire to be a part of our mission to improve the US healthcare system
If you are hired, we may require proof of full vaccination against COVID-19. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement, in accordance with applicable law.