Director, Field & Event Marketing at Cockroach Labs

| Greater NYC Area | Remote
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Databases are the beating heart of every business in the world.

Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database on the planet that scales fast, survives anything, and thrives anywhere. We created CockroachDB to unshackle teams from the constraints of their database. Join us on our mission to enable every developer to build world-changing applications!

The Role

We are looking for a dynamic and experienced leader to lead our global Field & Event Marketing efforts. In this role, you will own the company’s overall events strategy and goals, event production & logistics, budget management, vendor management, and promotional plans. These events include sponsored and company-hosted events both small and large. Your efforts will increase and strengthen our presence in the developer community.

You Will

  • Define and own end-to-end event program planning, project management, and logistics from initial planning to post-event program follow-up of all in-person and virtual events
  • Collaborate with the greater marketing team (demand gen, developer relations, partner marketing, etc) and sales team on crafting comprehensive events and sponsorship strategies that will drive awareness and, more importantly, pipeline
  • Create a thoughtful and innovative approach to bringing marketing programs to local markets, partnering with the sales leadership team to deliver programs that accelerate deal velocity and increase deal size.
  • Develop a unified event program calendar spanning multiple geographies and customer segments 
  • Create clear and specific goals for event marketing programs and conduct post-event evaluations and ROI analysis; reporting and sharing results and recommendations with revenue and marketing teams
The Expectations

In your first 45 days, you will assess the current state of event marketing programs and investment and identify where we should be in the next 2-4 quarters in order to meet our company objectives. We believe that it's also important for you to take the first month to become familiar with our technology and our company.

After 3 months, you'll be fully integrated into the team. You will identify new event opportunities for the team and will have put the pieces in place to create repeatable policies and procedures to increase the effectiveness and efficiency of the events process.

As our user base grows, you will also have the opportunity to grow the team to accommodate higher demands for support. We want people to have an excellent first impression of CockroachDB and that requires impactful events from you and the team.

You Have
  • 8+ years of event management experience, ideally with a focus on B2B
  • Deep expertise in event planning and sponsorships including budgeting, negotiation, event and travel logistics
  • Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns, targeting regional businesses.
  • The ability to scale, manage and motivate high performing teams
  • A data-driven mindset focused on setting and measuring KPIs and pipeline metrics
  • Experience delivering, accelerating, and expanding sales pipeline through regional marketing.
  • Strong communication, negotiation, and budget management skills, with the ability to work across all levels of an organization
  • The ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email protected].

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • ReactLibraries
    • ReduxLibraries
    • CockroachDBDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • AirtableManagement

Location

53 W 23rd St , New York, NY 10010

What are Cockroach Labs Perks + Benefits

Cockroach Labs Benefits Overview

Flexible Working: You are free to arrange your work schedule to meet your individual circumstances.

Wellbeing for All: We partner with Spring Health and an Employee Assistance Program to provide free counseling and support mental health on our team.

Flex Fridays: Focus on what drives and motivates you outside of core work responsibilities. This is your day to self-manage and grow in whatever way you choose.

Having Fun Together: We dedicate company time to bond over everything from trivia and karaoke to paint-alongs and fitness classes (even online!)

Team Trips: Twice a year we voyage beyond Manhattan’s shores. These might be trips to the Caribbean or to the mountains. The connections made in these environments build friendships and deepen the ties which make working together fun and productive.

Flexible Time Off: We care about productivity, not face time. Take time off when you need it.

Learning is Good: We provide $2500 annually to support learning and development through workshops, conferences, and networking events.

Paid Parental Leave (with baby bucks): We offer 12 weeks of paid parental leave to all new parents after 30 days with us, individualized transition time and re-entry support, plus $500 in baby bucks.

Health & Retirement: 100% health insurance coverage for you & your dependents; One Medical membership; Gym discounts; free Citibike membership; FSA; 401(k).

Culture
Volunteer in local community
Cockroach Labs does at least two bi-annual team-wide volunteer days, partners with BUILD NYC, and for every referral that gest hired, we donate $2,500-$5,000 to the referrer's charity of choice.
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Cockroach Labs' CREWS are groups to foster inclusivity and connection, including [email protected], Women of CRL, Infinite Colors (for neurodivergent people), and Roacher Pride. New Roachers can start one, too!
Hiring Practices that Promote Diversity
We've built a fairer hiring process including resume-blind, exercise-based interviews, implement rubrics across all of our hiring processes, and conduct regular unconscious bias training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
100% Company-sponsored Medical, Dental, Vision, Basic Life, AD&D, and Disability Insurance for You, Your Spouse, Partner, and Dependents.
Wellness Programs
Mental Health Benefits
Cockroach Labs partners with Spring Health to provide complementary therapy sessions to all employees.
Retirement & Stock Options Benefits
401(K)
Company Equity
Equity compensation is determined by the impact we expect an individual to have in their role paired with the risk that earlier employees took in joining the company.
Child Care & Parental Leave Benefits
Generous Parental Leave
8-12 Weeks of Family Leave + $500 Baby Bucks
Flexible Work Schedule
Cockroach Work Week: In-office Monday thru Thursday, with the option to work remotely on Fridays. Core Office Hours: 10am-4pm (except Tuesday Team Meeting from 5:00pm-6:00pm)
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Pre-tax Commuter Account & Paid Citi Bike Membership
Company Outings
Monthly Company Activities & Bi-Annual Company Trips
Free Daily Meals
Lunch Monday thru Thursday & Team Dinners Every Other Tuesday
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Relocation Assistance for You and Your Family to Move to NYC
Home Office Stipend for Remote Employees
We provide each Roacher with a $1,000 budget to improve their work-from-home setup.
Professional Development Benefits
Job Training & Conferences
$1500 Learning & Development Stipend + $1500 for Associated Travel
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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