Director of Field Marketing
Renting a home is the world's oldest subscription service. People spend thousands of dollars every month for an experience that is outdated, inconvenient, analog, impersonal, and leaves a lot to be desired. Latch is working to make every building better, and while we've methodically executed this mission since our founding with great success, we're just getting started.
Leveraging our knowledge from companies like Apple, BCG, and IDEO, we’ve rethought how people interact with space. Latch delivers a full-building operating system designed to help owners, residents, and third parties like guests, couriers, and service providers, seamlessly experience the modern building. We’ve done this by combining software, devices, and services into a holistic platform that makes spaces more efficient, enjoyable, and profitable.
The next chapter of the Latch story will be our most exciting yet, and we’re looking for more talented team members to help fuel our growth.
Latch is seeking a Director of Field Marketing to support the scaling of the Marketing engine at Latch. This strategic role will be the linchpin between Marketing and Sales, with a mandate to grow Field Marketing pipeline and overall brand awareness through physical and related digital channels. This individual will lead Latch’s Field pipeline efforts via events, direct mail, external SDR/BD programs, and integrated campaigns. They will report to the VP of Marketing and have strong cross-functional relationships with every level of sales management and the Office of Real Estate.
Responsibilities:
- Build and manage programs that result in hitting or exceeding quota for Field Marketing pipeline
- Be a key key leader who cultivates a world-class team, including participating in hiring and development
- Build strong internal relationships with all GTM teams and key partners throughout the organization
- Report clear, consistent metrics on full-funnel activities, campaigns, and opportunities
- Manage every aspect of Field Marketing programs (events and beyond) to create unique brand experiences and drive qualified pipeline
- Manage the Field Marketing funnel, driving accountability across all supporting Marketing channels and relevant Sales teams
- Work directly with the SDR team on integrated campaigns
- Report to the VP of Marketing
Qualifications:
- Bachelor’s Degree required
- 7+ years Field Marketing experience, including 3+ in a management roles
- Strong communication, stakeholder management, and problem solving skills
- Strategic mindset, adaptable, energetic, self-motivated, accountable, and results-driven
- Enterprise SaaS experience
- Willing and able to travel for events
- Highly competent in Salesforce reporting and tracking
Preferred:
- Experience with the real estate industry
- Experience with outbound sales prospecting tools, such as Outreach or Salesloft
- Highly collaborative and capable of working as part of a team
- Detail-oriented with the ability to manage multiple tasks simultaneously
- Commands respect via intelligence, knowledge, humility
- Proven Leadership Experience -- a leader, a builder, a visionary
- Innovative. The ideal candidate is never satisfied with the status quo... always looking for the next best way to do it
Founded in 2014, Latch now has 400+ team members working to make spaces better places to live, work, and visit.
We offer unlimited Paid Time Off, a comprehensive benefits package, mental health support, and an environment where employees are surrounded by creative, empowered, and dynamic peers.
In conjunction with our core values: Contagious Determination, Humility, Trust, Inclusion, Action with Intent, and Privacy, we approach our work with care and a sense of duty, to make the world a better space.
We embrace diversity and strive to create an inclusive and equitable environment for all.
Latch has over 100 employees and is subject to OSHA guidelines that require all employees be vaccinated against COVID-19.
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