Director of Demand Generation, North America

| Greater NYC Area
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Aircall is on a mission to revolutionize the business phone industry!

We exist to empower every professional to have richer conversations. We provide an entirely cloud-based voice solution, that integrates seamlessly with popular productivity and helpdesk tools that workplaces are already using. We have raised more than $100 Million since 2015, and we care about our growing base of 6000+ customers.

Behind our product are the amazing teams driving it, split between Paris, New York, Sydney, Madrid, and remote locations.

About the role:

Aircall is looking for a collaborative, passionate, and driven Director of Demand Generation for field & partner marketing to join our growing marketing team that will build and execute successful field marketing programs with the US Sales team. They will be responsible for driving adoption, pipeline, and revenue growth for Aircall in the North American market through an integrated field marketing plan. You’ll target mid-market accounts and specific verticals by running field programs to fill the funnel and accelerate to close.

You’ll partner with sales, digital marketing, and partner & channel to ensure your field marketing team creates and curates engaging programs that accelerate the sales cycle and improve conversion to customers. Throughout, you’ll experiment with new approaches and tools, be disciplined and analytical in measuring programs across North America, and you will consistently share results up and across the organization. You are a data and results-driven marketer, a role model to your team, and you are a partner to your cross-functional stakeholders. You are a team player, ready to roll up your sleeves and get the job done! You'll be part of a strong team mindset, with invested colleagues that trust, commit, and work together to accomplish ambitious goals. 

What you'll do:

  • Build, own, and execute the field marketing plan for North America. This plan will help Aircall to effectively grow and accelerate pipeline through a 360 marketing program: digital, content, web, webinars, trade shows, on/offline events, pipeline acceleration events, customer and partner content and/or activations
  • Lead a team of regional field marketers to execute local marketing programs that will deliver significant inbound and outbound qualified leads and pipeline growth to hit targets. You'll have great players from the start to help you achieve your targets
  • Be a trusted partner and leader for the Field Marketing team, working with the managers and specialists to ensure their success
  • Be a trusted partner to the US revenue leadership team by understanding and supporting the needs of each team through careful and calculated planning of marketing strategies and programs that accelerate deal velocity
  • Discover the decision-making process and key personas in the organization to support programming
  • Work with your team to develop strategies to expand usage of Aircall across SMB/MM accounts, across different personas
  • Understand how to develop end-to-end marketing programs across multiple accounts, for example scalable programs
  • Partner with sales to grow ABM. Work closely with sales & sales development to continue the exciting growth of our ABM strategy 
  • Optimize our Partners & Channel Resellers. Work closely with our channel and partnerships teams to drive growth across our indirect sales channels
  • Create Memorable Moments. We believe in creating incredible moments for our customers and potential customers, from first touch through the entire lifecycle. You'll have freedom to take risks on creating engaging and memorable experiences for our prospects and customers across the customer journey
  • Conduct market research and evaluation to understand regional opportunities
  • Work closely with the Field Marketing Specialist across the North America region to ensure our regional plans are aligned with both sales and marketing goals and objectives
  • Ensure consistency of company priorities through brand strategy and messaging in all field marketing materials and communication
  • Communicate and educate the sales leaders regarding new and planned marketing initiatives including global, regional, and local programs
  • Ensure your team is informed and communicates effectively across to their regional partners and sales reps 
  • Ensure performance and ROI are tracked, and set up processes to effectively measure outcomes
  • Work closely with your manager to review and analyze performance across your region
  • Drive and coordinate the creation of regional customer case studies, news stories, and user groups dedicated to existing customers 
  • Develop the marketing strategy with the key partners of the region to run co-marketing initiatives and drive lead generation 
  • Pair with our worldwide marketing. Collaborate with our EMEA & APAC marketing organization to share learnings and optimize efficiency. We are a close-knit marketing leadership team and work to support each other's initiatives 

What you'll bring:

  • 7+ years of experience as a field marketer / management in high growth technology, B2B software, or SaaS required
  • Highly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show return on investment (ROI) by tracking results from funded/co-marketing activity against budget
  • Executional excellence; able to consistently deliver on time and within budget
  • Highly effective and successful team management experience, experience managing remote teams
  • Love of communication and capability to drive collaboration cross-functionally and experience working cross-functionally with sales or customer success teams
  • Excellent written and oral communications skills
  • Strong project management and problem solving skills
  • Expertise with CRM and marketing automation systems such as; Salesforce, Marketo, and JIRA is a plus
  • Time management, prioritization, and organizational skills are key
  • Ability to think strategically and able to shift priorities when needed, while being willing and able to help other team members as needed
  • High energy with the ability to manage multiple initiatives simultaneously in a fast-paced and agile environment
  • Desire to work in a highly collaborative, transparent, and “win-as-a-team” environment

We know that success comes from smart work and deserves to be recognized and rewarded.

We value people who are bold, ambitious, collaborative and customer-centric. Even better, the ones who know how to work hard & have fun at the same time. We’re a tribe of highly driven people, with a great sense of human connection and a clear focus. 

If you love a good challenge, enjoy solving meaningful problems, and want to be a part of one of the fastest-growing B2B startups, then Aircall is the company you are looking for!

Aircall offers a unique work environment and the chance to collaborate with diverse teammates across continents. We'll provide freedom and tools to allow you to thrive at your best, and foster an environment you can do it in.

Why join us?

🚀 Key moment to join Aircall in term of growth and opportunities

💆‍♀️ Our people matter, work-life balance is important at Aircall

📚 Fast-learning environment, entrepreneurial and strong team spirit

🌍 35+ Nationalities: cosmopolite & multi-cultural mindset

💵 Competitive salary package & equity

🏨Medical, dental, and vision insurance is 100% covered

📈 401k plan with company matching!

✈️ Unlimited PTO — take the time you need to come to work feeling great!

⭐️ Wellness, commuter and childcare reimbursements

💚 Generous parental leave policy

DE&I Statement:

At Aircall, we believe diversity, equity and inclusion, irrespective of origins, identity, background and orientations, are core to our Aircall journey. 

We promote active inclusion to foster a strong sense of belonging which is one of our main strengths as a business. We strive to assemble diverse people that can enrich and learn from each other. We pledge to make sure everyone not only has a seat at the table but is valued at the table -- providing equal opportunities to develop and thrive.

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open because we realize that we have work to do and much to learn.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • Monday.comManagement
    • WordpressCMS
    • ContentfulCMS
    • DocuSignCRM
    • IntercomCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • SalesLoftCRM
    • TroopsCRM
    • Marketo Email
    • MarketoLead Gen
    • LinkedIn Sales Navigator Lead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

Location

We are located in the heart of Nomad: its vibrant energy is an extension of who we are as a team and culture.

An Insider's view of Aircall

What’s the vibe like in the office?

The SDR, BDR & Account Executive teams all just switched up our seating to be all together. This has not only been fun, but also has been great for collaborating & learning from one another. I've really enjoyed not only being near my fellow Account Executives, but also getting to be together as one sales team to pick up my energy!

Kimi

Account Executive

What does your typical day look like?

My favorite part of the week is well, closing, closing, and closing. While the end of the month can sometimes be stressful, it is fulfilling working towards a goal and achieving it over and over again. As I have started working larger deal, it has been a fun new challenge as I have to be on top of my game.

Elizabeth

Strategic Account Executive

What are some things you learned at the company?

I've learned Product Marketing is like a long-distance relay race, where the baton is the product and the track is the wider market. The first lap is all about the customer and market research. During the second lap, we pass the baton top the Product team and to build and manage that solution. Then during the third, it's all about going to market.

Ryan

Product Marketing Manager

What are some social events your company does?

My absolute favorite moment this past week was getting home and receiving an unexpected Mother's day gift! I was both pleasantly surprised & grateful. This gesture reminded me of how moments like this can set the tone for the day, the week, and it made me pause so I can fully appreciate it.

Solange

Director of Tax

What are Aircall Perks + Benefits

Aircall Benefits Overview

🚀 Key moment to join Aircall in term of growth and opportunities
💆‍♀️ Our people matter, work-life balance is important at Aircall
📚 Fast-learning environment, entrepreneurial and strong team spirit
🌍 35+ Nationalities: cosmopolite & multi-cultural mindset
💵 Competitive salary package & equity
🏨Medical, dental, and vision insurance is 100% covered
📈 401k plan with company matching!
✈️ Unlimited PTO — take the time you need to come to work feeling great!
⭐️ Wellness, commuter and childcare reimbursements
💚 Generous parental leave policy

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
President's club
Remote work program
(Dependent on team)
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
We have various ERGs at Aircall so far that are employee founded and lead: Aircall Asian Alliance AAA Gender Equality Matters GEM Aircall Latinx Alliance ALA Aircall Black Collective ABC Green E
Hiring practices that promote diversity
Learn more here: https://aircall.io/people/diversity/
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Aircall's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to the legal maximum annually.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Aircall offers medical, dental, and vision benefits on the first of the month following the employee's start date.
Life insurance
Wellness programs
Employees can expense 100$/month on services for physical or mental health.
Mental health benefits
Employees can expense 100$/month in services for their mental or physical health
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
All employees are eligible to contribute to their 401k.
401(K) matching
100% match on deferrals up to 3% of compensation, plus 50% match on deferrals on the next 2% of compensation. 100% immediate vested - no vesting schedule.
Company equity
Aircall offers stock options to all employees, including vesting over a four-year period.
Employee stock purchase plan
Aircall offers stock options to all employees, including vesting over a four-year period.
Performance bonus
Aircall offers a quarterly bonuses for certain positions.
Charitable contribution matching
Aircall matches donations to organizations that align with our values and our DEI statement.
Child Care & Parental Leave Benefits
Childcare benefits
Monthly $100 child care reimbursement on every other paycheck for each child under the age of 10.
Generous parental leave
We provide up to 16 weeks of parental leave for the primary caretaker. Aircall also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
We encourage employees to take time off to volunteer
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Aircall offers pre-tax commuter benefits for all employees, and employees can expense 127$/month in transportation to and from work
Company-sponsored outings
Our most exciting outing is our annual global offsite! We went to Spain in 2017 and 2022, and Marrakech in 2018 and 2019. Our North America team also did a regional trip to the Poconos in 2021
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Employees can expense 100$/month on services for physical or mental health: gym, personal training, ClassPass subscription-- you name it!
Home-office stipend for remote employees
New hires can expense $300 in WFH setup
Mother's room
Professional Development Benefits
Lunch and learns
Aircall hosts lunch & learn meetings weekly where employees can sign up to present on topics they are passionate about. Past lunch & learns include: hand-gliding, Burning Man, composting & Reggaeton!
Promote from within
Mentorship program
Our first mentorship program launched through our ERG Gender Equality Matters (GEM)!
Online course subscriptions available
Customized development tracks
Paid industry certifications
Virtual coaching services

Additional Perks + Benefits

DE&I Statement:
At Aircall, we believe diversity, equity and inclusion, irrespective of origins, identity, background and orientations, are core to our Aircall journey.
We promote active inclusion to foster a strong sense of belonging which is one of our main strengths as a business. We strive to assemble diverse people that can enrich and learn from each other. We pledge to make sure everyone not only has a seat at the table but is valued at the table -- providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open because we realize that we have work to do and much to learn.

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