Director of Growth - Keeps

| Greater NYC Area
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About Thirty Madison 

Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.

In just three years, we’ve built four brands on top of our platform: Keeps (for men’s hair loss), Cove (for migraine), Evens (for GI conditions), and our newest brand, Picnic (for allergies). We’re growing rapidly, recently raised a $140m Series C, and are backed by some of the best healthcare and consumer investors, including HealthQuest Capital, Mousse Partners, Bracket Capital, Polaris Partners, Johnson & Johnson, Maveron, Northzone, among others.

This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.

The Role: 

The Director of Growth, Keeps will be a key leadership role within the Marketing team. You will lead the customer acquisition team and drive our performance marketing channel strategy. You’ll be leading a group of marketers from day 1, and will continue to build, uplevel, and retain a high-performing team.

Given the nature of a fast-paced growing startup, the ideal candidate is equally comfortable working high level as well as analyzing marketing channels in a granular way. Though this will not be part of your daily responsibilities, the ideal candidate can/should be able to jump into the weeds if needed and will be an expert of at least 1-2 major performance channels. In practice, while your team will be managing the day-to-day, they will look to you to help establish our strategy to drive towards our revenue targets.

This role will initially report into the VP of Marketing at Keeps and can be remote until at least 2022.

Some of what you’ll be working on: 
  • Oversee the Customer Acquisition team by building multi-channel marketing strategies and optimizing the efficiency of channels, creatives, and messaging. 
  • In partnership with marketing leadership, manage a $60M marketing budget across online and offline channels including Facebook, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale.
  • Manage and partner with channel managers to develop a strategy to continue to scale and optimize current performance channels.
  • Develop a testing strategy for creative and own relationships of our performance creative agencies.
  • Work with the Data team to create dashboards and regular reporting that will be used across the organization from the exec level to channel managers.
  • Track relevant market conditions and competitive trends, using insights to shape future plans.
  • Partner with the Retention team to drive customer acquisition through activation and CRM efforts; deploy digital and offline campaigns that drive customer retention and upsell.
  • Partner with the Brand team on brand awareness campaigns across digital and offline channels.
  • Lead, manage, and uplevel a team of 5+ growth marketers on day 1; continue to build and develop the team
  • Build a true growth-first mentality within Keeps/Thirty Madison as a whole; Be a leader within the entire company and uplevel Growth best practices across the organization.

You should have:  
  • 7+ years of experience in acquisition, growth, or other related functions.
  • Management of marketing budgets of $40M+
  • Deep experience and knowledge of key performance channels including Facebook, TV/OTT, Influencer and SEM. 
  • Management experience leading performance teams and managing outside agencies.
  • Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
  • Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms.
  • Comfort in a fast-paced ambiguous environment. The job description captures general responsibilities, but we are a fast growing company and there are many opportunities for the role to expand further.
  • Experience with working in DTC, retail, or subscription companies
  • Genuine curiosity about healthcare, chronic conditions and/or men’s hair loss
Benefits for full-time Thirty Madison employees:
  • Competitive salary packages and career development opportunities
  • 100% coverage on many health, dental, and vision insurance plans
  • 401k with a match, commuter benefits, and FSA
  • Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
  • Annual $750 vacation stipend and $750 wellness allowance

We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.

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Technology we use

  • Engineering
  • Product
    • AWS (Amazon Web Services)Languages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • JestFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • NestjsFrameworks
    • NextsjsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • KafkaDatabases
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • NotionManagement

Location

Thirty Madison’s office is just south of Midtown Manhattan, easily accessible from multiple subway lines and commuter rails, and just a few blocks from Madison Square Park.

An Insider's view of Thirty Madison

How would you describe the company’s work-life balance?

I really appreciate that Thirty Madison has tools put in place that show the company truly values work-life balance. We have monthly Refresh Days where the whole company is off, and we also have an annual vacation stipend offering $750 for people who take a full week off during the year, encouraging us to detach and take a vacation!

Michelle

People Business Partner

What's the biggest problem your team is solving?

"Infrastructure" can be an overloaded term. To me, Infrastructure is everything up, down and to the sides of the code that Engineers are writing. Our goal is to abstract those bits away, so we can guarantee safety, speed and reliability by default. That way Engineers can focus on building features that deliver value to our patients.

Lawrence

Engineering Manager

What are Thirty Madison Perks + Benefits

Thirty Madison Benefits Overview

-Competitive salary, equity, and career development opportunities
-100% coverage on many health, dental, and vision insurance plans
-Pre-tax commuter benefits, 401k, and FSA
-Budget for the technology tools you need — whether a laptop, monitor, or special software
-Unlimited vacation days and annual $750 vacation stipend

Culture
Partners with Nonprofits
Thirty Madison partners with Non Profits such as the Arthur Ashe Institute for Urban Health to help the underserved get education and access to medical treatment.
Friends outside of work
Eat lunch together
Intracompany committees
Thirty Madison has committees for DEI, Future of the Office and Social, all comprised of volunteers that rotate during the year to make sure we are driving the right initiatives and events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Thirty Madison provides a reimbursement for wellness expenses alongside a fully covered premium Calm app membership for mindfulness and meditation.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
During COVID, Thirty Madison provides up to $1,000 a month to cover incremental childcare and/or distance learning costs.
Generous Parental Leave
We provide 14 weeks of paid leave for the primary caregiver and 7 weeks of paid leave for the secondary caregiver with the option of a flexible return to full-time work.
Flexible Work Schedule
We're big believers in a flexible work schedule that takes both your needs and your co-workers' needs into consideration.
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
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