Director of Growth Marketing, Search

| Greater NYC Area | Remote
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About TodayTix

We believe life is better with theater in it. Theater brings us together, challenges our perspectives, and ultimately develops us into more complete humans. No matter who you are or where you’re from. 

That’s why we’re on a mission to make theater as accessible as possible and find a seat for everyone.

Launched in 2013, our international theater ticketing platform connects global audiences in 15 cities to the $50 billion live entertainment business. We work with thousands of venues to provide the best-priced tickets available in the biggest cities around the world, including New York City, London’s West End, Toronto, the San Francisco Bay Area, Los Angeles, Seattle, Washington DC, Chicago, and Australia. Through effortless access to the best shows, insightful guidance to the world of theater, and thoughtful service at each moment along the way, we enable people to discover the best that their city has to offer.

We’re seeking highly motivated team members to join us in disrupting an old supply chain model, creating greater access to theater, and expanding the theater-going audience.

We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

About the role

TodayTix is looking for a Director of Growth Marketing, Search to develop and oversee our paid and organic search strategy, driving initiatives to improve rankings, increase process efficiency and program scale, and grow traffic and revenue from search globally. Reporting to the VP of Growth Marketing, this role will be a key member of Marketing leadership, ultimately responsible for the business performance of TodayTix across paid and organic search. This is an opportunity for a candidate with a consistent track record of optimizing global websites toward direct response KPIs in a dynamic environment.

What you’ll do

  • Oversee all SEO and PPC initiatives for the TodayTix brand
  • Model projections of revenue potential to define priority initiatives
  • Oversee the account structure, testing roadmap, and budgets for our PPC program
  • Identify market opportunities to improve traffic growth from organic search, then build strategies to execute on those opportunities
  • Partner with Product/Engineering to identify and prioritize website optimizations, landing page builds, testing roadmap, etc.
  • Build a first-class team in addition to managing external agencies/consultants, ultimately responsible for defining the structure of the search organization at TodayTix.

What we’re looking for

  • 7+ years’ experience directly related to both organic and paid search engine marketing (Google, Yahoo!, Bing, etc.) for ecommerce brands.
  • Passion for finding the underlying story of search initiatives and tying it back to core business objectives, with a focus on direct response (CPA, CPI, CPL, ROAS, etc.)
  • Familiar with SEO tools such as: Moz, Ahrefs, SEMRush, Majestic, Screaming Frog, or similar.
  • Deep knowledge of search engine algorithms and ranking strategies, and a passion for staying on top of the latest algorithm updates, best practices, and relevant third-party tools.
  • Ability to train, motivate and manage individuals at multiple levels, from entry to manager level.
  • Exceptional quantitative skills and aptitude, including advanced Excel skills.
  • Deep working knowledge of Google Analytics, and expert understanding of marketing attribution
  • Bonus: a love for theater.

What we offer

TodayTix takes care of our team. We’re proud to offer a generous suite of benefits and perks. Here are a few of our favorites: 

  • Healthcare, vision, and dental plans, with generous contributions from the company
  • Life and disability insurance
  • Free membership and access to One Medical Group & Health Advocate
  • Subsidized gym memberships at two New York-based chains 
  • Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
  • Flexible Paid Time Off
  • Generous 401(k) Matching 
  • Employee referral bonuses
  • Each office has its own flavor of food fun, but all offer office snacks and weekly company lunches!

TodayTix is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual orientation, pregnancy, national origin, ancestry, citizenship, age, marital status, disability status, military or veteran status, or any other characteristic protected by federal, state or local law, rule or regulation.

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Location

We're headquartered in the landmark AT&T Building just a few blocks from the 1, ACE, NQRW, 6, and JZ trains.

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