Teachable is on a mission to enable the transformative power of knowledge in our world. Our online platform enables individuals and small businesses (our “Creators”) to build, host and sell online courses and coaching. (Examples of our Creators and their offerings can be found here, here and here.) We generate revenue in two ways: (1) from monthly or annual subscription fees (SaaS) paid to us by our Creators for access to the platform; and (2) from transaction fees calculated as a percent of the value of courses and services sold by Creators through our platform. We currently support over 40,000 Creators who have collectively sold over $1 billion in courses and coaching on Teachable.

We’re looking for a Director of Growth & Acquisition, someone who is highly analytical, obsessed with metrics, and knows how to lead and scale a performance marketing function. You will be a critical leader within our Marketing department, responsible for generating leads, acquiring new customers, and converting those customers into profitable subscribers. You will define the strategic vision of paid and growth marketing, with direct responsibility for website conversion funnel and all paid channels (existing and new ones you identify as potential growth drivers), managing a substantial multi-million dollar budget, while continuously optimizing for CaC and LTV, as well as other metrics. You know how to collaborate across teams within marketing, as well as with product, sales and tech teams. 

The Director of Growth and Acquisition reports into the Vice President of Marketing and leads a growing team.

What You'll Do:

• Recruit, hire and lead a paid acquisition team responsible for the Teachable website, paid search, social, affiliates and any additional new paid channels that are developed, that meets or exceeds revenue targets
• Responsibly oversee multi million dollar acquisition spend, continuously optimizing for improved CaC and LTV
• Develop reporting that provides transparency in both subscription and budget performance
• Collaborate and experiment with various marketing and growth strategies to improve website metrics, subscription conversion, utilizing strategies such as segmentation, A/B testing, lead nurturing, cross channel and lifecycle marketing
• Define the appropriate mix of campaign elements (search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.), engaging and recruiting prospects to understand the full value of Teachable, and converting to a successful subscription. 
• Participate as a key marketing leader contributing to our culture of collaboration and performance orientation
• Determine where to outsource or build in-house various expertise and manage RFP process and agency relationships where appropriate

What We're Looking For:

• 7+ years working in a fast paced growth company leading a paid acquisition and growth team, with website ownership; 3+ years in people management experience
• Performance-oriented with a proven track record of meeting/exceeding targets, developing and learning through experimentation, building high performing teams and driving data-driven optimization and investment decisions
• Experience in Salesforce Marketing Cloud and Sigma (or other data and visualization tools) and an ability to learn new platforms and technologies quickly
• Demonstrated ability to lead, influence and work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary. 
• Highly analytical 
• Organizational savvy and an ability to work across functions, companies and cultures

Teachable is an instructor-focused platform that empowers creators to build and sell online courses and coaching on any topic-from iOS development to watercolor painting to card tricks. Instructors using our platform have collectively earned more than a billion dollars to date.

Since our founding, we've raised more than $12.5 million from top venture investors and were acquired in March of 2020. Teachable is now part of Hotmart Company, a global tech group focused on the Creator Economy, with over 1,300 employees in 8 countries (Netherlands, USA, Brazil, Spain, Mexico, Colombia, France and UK). Hotmart´s mission is to help creators make a living from their passions, using digital products to entertain, help and instruct their audiences.

We're growing rapidly, with triple-digit year-over-year growth, and are continuing to build a diverse team of top-notch talent. We won't hold you back from reaching your full potential at Teachable; you'll have the freedom to be an integral member of our tight-knit team, with great benefits and perks. Your work here will directly impact hundreds of thousands of online educators, entrepreneurs, and creatives.

Teachable operates under a hybrid work model, meaning employees (depending on the requirements for the role) may work either fully remote or in-office (or a combination of the two).

Benefits:

Comprehensive Health, Dental, & Vision benefits with options covering up to 100% of monthly premium

Generous Vacation, Personal, and Sick Time

Parental leave, 16 weeks fully paid after three months of service

4% 401(k) with match after three months of service

Supplemental student loan repayment assistance or a professional education stipend

Tax-free commuter benefit

Conference budget

50% gym & wellness match

Headspace subscription

$250 Donation Match Program

Teachable encourages individuals from a broad diversity of backgrounds to apply for positions. We are an equal opportunity employer, meaning we're committed to a fair and consistent interview process. Please tell us in your application if you require an accommodation to apply for a job or to perform your job.