Director Growth Marketing at Moda Operandi

| Greater NYC Area
!Sorry, this job was removed at 4:57 p.m. (EST) on Thursday, November 7, 2019

Position Summary

Reporting directly to the VP of Growth, the Director of Growth Marketing will be responsible for developing and executing a clearly defined digital strategy to drive growth across both acquisition and retention. Specifically, this role will focus on profitable acquisition of new customers across a multitude of paid channels (eg SEM, Display, Affiliates, Social, YouTube, Email) and increased purchase frequency & AOV from existing customers. This role requires both strategic thinking and tactical execution to drive growth across the funnel. You will develop and execute against a robust test & learn roadmap which will fuel growth and guide your decision making. You will collaborate cross-functionally with Product, Brand, Creative, Data Science & Analytics teams to identify and execute on opportunities. You will have deep knowledge & experience owning key performance metrics (ROAS, CVR, CPA & LTV) and optimizing across each channel.

This is a unique opportunity to join a rapidly growing luxury e-commerce brand that already has an embedded, loyal, high-spending customer base. We are looking for someone who is passionate about the intersection of fashion and technology and ways to leverage data and behavioral insights to engage and grow our customer base & drive top line growth. 

What You'll Do:

  • Develop & execute a growth marketing strategy for new customer acquisition and engagement/retention of existing customers 
  • Own/manage multiple paid (SEM, Display, Affiliates, Social, Influencers) & owned (Email, Push, App, Site, Social) channels to drive growth across the funnel-> from awareness to loyalty
  • Develop, manage and market Moda’s loyalty program
  • Work with Moda’s Stylist & Brand teams to understand existing customer journey, pain points and identify customer experience improvements
  • Develop robust test & learn roadmap for each channel
  • Work with agency/media partners partners to optimize tactics across all paid channels in order to drive ROAS
  • Work with Analytics to develop best-in-class dashboards to for measuring and sharing results on business-critical KPIs
  • Own planning/forecasting and monitor daily/weekly results for each channel (KPIs include Traffic, Revenue, CVR, CPAs, Spend & ROAS)

Who You Are:

  • 6+ years of experience in a high-growth, fast-paced technology or ecommerce environment
  • A strong data-driven performance marketer who can “own” revenue targets and other KPIs (eg CPAs, LTV, ROAS)
  • Experience working across the full marketing funnel (customer acquisition, conversion and engagement) 
  • Experience owning and managing a budget, forecasting, and delivering on monthly goals of across Revenue, Spend, CPA, ROAS, Retention and LTV
  • Experience scaling one or more paid media channel from a direct response/customer acquisition perspective (SEM, Display, Social, Affiliates, Email, Lead-gen, Referral, etc)
  • Ideal candidate is extremely analytical, great in a fast-paced environment and can hustle & execute 
  • Ability to prioritize, self-start, and swiftly adapt to changing market conditions and think creatively
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Technology we use

  • Engineering
    • ScalaLanguages
    • ReactLibraries
    • AngularJSFrameworks


New York, NY 10013

What are Moda Operandi Perks + Benefits

Moda Operandi Benefits Overview

Enjoy A Flexible Lifestyle

Where the high-energy of a start-up meets the stability of a well-funded company. Moda is committed to fostering flexibility and wellbeing inside and outside of the office. Our employees enjoy a full suite of benefits.

Unlimited PTO & sick leave
Full medical, dental, vision insurance
Generous parental leave
Industry leading merchandise discount
Performance bonus
Equity Incentive plan
Opportunities to work flexibly
Subsidized day care, gym discount & pet insurance
Free snacks and weekly company happy hours
Dog-friendly office
& more!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Time allotted for learning
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