Position Summary

Reporting directly to the VP of Growth, the Director of Growth Marketing will be responsible for developing and executing a clearly defined digital strategy to drive growth across both acquisition and retention. Specifically, this role will focus on profitable acquisition of new customers across a multitude of paid channels (eg SEM, Display, Affiliates, Social, YouTube, Email) and increased purchase frequency & AOV from existing customers. This role requires both strategic thinking and tactical execution to drive growth across the funnel. You will develop and execute against a robust test & learn roadmap which will fuel growth and guide your decision making. You will collaborate cross-functionally with Product, Brand, Creative, Data Science & Analytics teams to identify and execute on opportunities. You will have deep knowledge & experience owning key performance metrics (ROAS, CVR, CPA & LTV) and optimizing across each channel.

This is a unique opportunity to join a rapidly growing luxury e-commerce brand that already has an embedded, loyal, high-spending customer base. We are looking for someone who is passionate about the intersection of fashion and technology and ways to leverage data and behavioral insights to engage and grow our customer base & drive top line growth. 

What You'll Do:

• Develop & execute a growth marketing strategy for new customer acquisition and engagement/retention of existing customers 
• Own/manage multiple paid (SEM, Display, Affiliates, Social, Influencers) & owned (Email, Push, App, Site, Social) channels to drive growth across the funnel-> from awareness to loyalty
• Develop, manage and market Moda’s loyalty program
• Work with Moda’s Stylist & Brand teams to understand existing customer journey, pain points and identify customer experience improvements
• Develop robust test & learn roadmap for each channel
• Work with agency/media partners partners to optimize tactics across all paid channels in order to drive ROAS
• Work with Analytics to develop best-in-class dashboards to for measuring and sharing results on business-critical KPIs
• Own planning/forecasting and monitor daily/weekly results for each channel (KPIs include Traffic, Revenue, CVR, CPAs, Spend & ROAS)

Who You Are:

• 6+ years of experience in a high-growth, fast-paced technology or ecommerce environment
• A strong data-driven performance marketer who can “own” revenue targets and other KPIs (eg CPAs, LTV, ROAS)
• Experience working across the full marketing funnel (customer acquisition, conversion and engagement) 
• Experience owning and managing a budget, forecasting, and delivering on monthly goals of across Revenue, Spend, CPA, ROAS, Retention and LTV
• Experience scaling one or more paid media channel from a direct response/customer acquisition perspective (SEM, Display, Social, Affiliates, Email, Lead-gen, Referral, etc)
• Ideal candidate is extremely analytical, great in a fast-paced environment and can hustle & execute 
• Ability to prioritize, self-start, and swiftly adapt to changing market conditions and think creatively