Director of Growth Marketing at Redesign Health

| Remote
Sorry, this job was removed at 10:39 p.m. (EST) on Saturday, October 17, 2020
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
About Springtide Child Development

Springtide is a VC-backed rapidly-growing company that offers family-centered care for children with autism and other developmental delays. We offer ABA, speech, occupational and physical therapies, and social skills classes all under one roof. Our experienced, interdisciplinary team works collaboratively to develop personalized care plans and evidence-based treatments all while using digital tools to transform the way behavioral care is delivered.

1-in-54 children are diagnosed with Autism in the US today, and there is a severe gap in both the quality and quantity of available treatment options. Springtide is building a national chain of best-in-class clinics, to help these children reach their greatest potential and elevate the standard of care. Here’s how we do it:

  • Family-centered experience: At Springtide our number one priority are our children and their families, no matter their background and circumstance. We are a one-stop shop for all therapies, and coordinate care across schools, pediatricians and other caregivers.
  • Improved access to care: We accept kids from all insurances, including Medicaid. We provide a seamless onboarding experience, eliminating all paperwork and confusion. We offer no-wait access through exceptional technology and operations.
  • Highest clinical quality: We offer data-driven clinical outcomes. We provide parents transparency into the clinical process and ensure consistent quality through our hiring, operations and proprietary technology.

About the Role

We’re looking for an exceptional marketing leader who’s passionate about our mission and poised to grow Springtide to be the #1 autism treatment provider in America.

Responsibilities:
  • Develop a creative and cohesive marketing strategy to drive customer acquisition across both paid and organic channels.
  • Manage, optimize and expand our consumer lead generation programs across paid search, paid social, direct mail, content marketing, email and other channels.
  • Drive our physician marketing strategy, including targeted email and digital advertising campaigns, webinars and in-person events, to drive client referrals to our business.
  • Collaborate with creative designers to develop rich, on-brand digital ads and landing pages that effectively communicate Springtide’s value offering and drive leads.
  • Own our test roadmap including new channel, creative, or audience targeting strategies, and execute tests quickly to support learning and added scale or cost efficiency of your marketing programs.
  • Develop go-to-market campaigns to pre-seed new clinic locations with leads before we open, with an eye to fill capacity as quickly as possible at each new location.
  • Proactively forecast demand and coordinate with the operations team to balance demand and supply for each clinic and geographic region.
  • Own the marketing budget model and provide analytical insight into customer acquisition, CAC, and LTV for different consumer and provider referral cohorts by channel, in order to drive data-driven decisions about how to optimize your marketing programs.
Background and skills:
  • At least 6-8 years of experience in marketing and communications, with a track record of driving efficient, high growth at a consumer brand.
  • Strong planner and project manager – experience developing plans, timelines, and budgets.
  • Highly confident with all key digital marketing platforms.
  • Strong analytical skills - comfortable with data-driven decisions and quantitative evaluation.
  • Strategic thinker and detail oriented.
  • Great writer and a clear communicator.
  • Excited by change - we’re a startup so move fast, and need a marketing leader who will embrace and thrive in a dynamic environment.
  • Hungry for a challenge. This is a great opportunity for a rising marketing leader to drive real impact for our business and accelerate his or her career.


EEO & Employment Eligibility

Springtide is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Springtide also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.


Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • HTMLLanguages
    • GraphQLLanguages
    • ReactLibraries
    • PostgreSQLDatabases

Location

Redesign Health, New York, NY 10003

An Insider's view of Redesign Health

What's something quirky about your company?

Every Friday in the office is "Floral Friday." It started out with everybody wearing Hawaiian shirts and has since been rebranded to include any and all festive items of clothing.

Jeanne

Senior Talent Analyst

What are Redesign Health Perks + Benefits

Redesign Health Benefits Overview

- Competitive pay
- Comprehensive health and wellness benefits and perks
- Lunch & Learn sessions hosted by internal and external industry experts featuring topics ranging from “Qualities of a Strong Consumer Brand” to “Combating Unconscious Bias”
Variety of functional, social, and community focused groups and meetups across the Redesign ecosystem and portfolio
- Fully stocked kitchen with plenty of coffee and tea, cold brew and iced tea on tap, a Bevi machine, and a variety of snacks
- Dog friendly office
- Annual learning stipend
- 16 week parental leave

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training.
Lunch and learns
More Jobs at Redesign Health10 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Sales
Developer
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Data + Analytics
new
New York
Sales
new
New York
Operations
new
New York
Developer
new
New York
Marketing
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Redesign Health's full profileSee more Redesign Health jobs