Director of Growth Marketing at Common

| Greater NYC Area
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About Common

Common is the nation’s leading residential brand and operating platform that designs, leases, and manages multifamily properties that appeal to today's renters. Through smart design and tech-enabled property management, Common delivers exceptional experiences to thousands of residents in coliving, microunit, and traditional apartments in cities from coast to coast. Founded in October 2015, we are the preferred choice for renters looking for a stress-free apartment from a trusted brand, and for real estate owners seeking reliable, above-market returns. 

We challenge ourselves every day not just to think about ways to make city living better, but to activate those ideas in meaningful ways. Our team is comprised of real estate professionals, designers, engineers, salespeople, marketers, member service representatives, and so much more. We work collaboratively, value self-startership, and embrace a “whatever it takes” mentality to ensure our work is done and done well. Common sits squarely at the intersection between technology and real estate, working every day to build quality residential solutions that bring positive change to the world’s rental housing crisis.

It’s an exciting time to be part of Common’s team. With over 17,500 units signed and under development and over $110 million in global venture capital investment, Common is expanding it’s reliable, renter-first property operations to 26 cities across the world. 

To follow the latest Common news, get to know our community of residents, and learn about what it’s like to work at Common, you can follow us on Instagram, Linkedin, and Twitter. To see more open roles and hear from Common employees check out our Careers Page.

 

About the Role 

As the Director of Growth Marketing, you will own a multi-million dollar marketing budget and be responsible for optimizing it across channels in order to meet our aggressive company targets. You will also own our email marketing, bringing fresh new ideas to our lifecycle marketing strategy.  You will be a key partner for other team leads, working with brand marketing, product, and sales leaders to drive cross-functional initiatives to ensure optimal performance throughout our entire funnel.  Reporting directly to the President of the Consumer business, you have the opportunity to shape the future of Common’s marketing strategy and will have a meaningful impact on our business from day 1.

Responsibilities 

  • Own the execution of paid marketing campaigns, driving maximum ROI across online and offline channels, including search, paid social, apartment listings sites, OOH and more. 
  • Drive our SEO strategy, increasing high-quality organic traffic in partnership with the content team and our SEO agency.
  • Collaborate with growth product lead ensuring consistent messaging and optimal performance of a complex set of funnels and paths.
  • Own our email marketing program, working with the email marketing manager to run optimal drip, transactional, and broad marketing campaigns.
  • Lead analysis and reporting efforts of our marketing metrics in partnership with our BI team, and be responsible for weekly and monthly reporting to cross-functional teams and executives. 
  • Work with brand marketing and design teams to develop messaging and creative to be used across our online and offline channels
  • Create thorough and thoughtful digital marketing plans for our building launches, presenting them to RE partners when needed.
  • Be a hands-on contributor, diving into day-to-day performance details, and launching new campaigns or making changes to existing ones when needed.
  • Triage inbound marketing requests from partners, acting fast to determine and communicate the best course of action.

Qualifications

  • 7+ years of relevant marketing experience, with a focus on performance marketing
  • Deep experience working across a broad range of online and offline acquisition channels including SEM, SEO  paid social, and OOH
  • Experience with growth and lifecycle management strategies with knowledge of marketing automation techniques and email marketing best practices.
  • Highly analytical with a proven ability to work with data to find areas of improvement across a complex marketing funnel.
  • Strong track record of working cross-functionally in a fast-paced environment.
  • Experience managing a 7-figure marketing budget working with internal and external resources and accurately forecasting spend.
  • Excellent verbal and written communication skills
  • Bonus: Knowledge of SQL
  • Bonus:  Familiarity with SFDC
  • Bonus:  Real estate industry experience

What We Offer 

Common truly values our employees and wants to do everything to ensure that our employees are not only happy and professionally fulfilled, but also that they have the opportunity to be healthy. Because of this, we are committed to providing a number of affordable and valuable health and wellness benefits for our employees such as:

  • Paid vacation and sick time
  • Medical, dental, and vision insurance
  • FSA + HSA options
  • Company-paid life insurance
  • Company-paid STD/LTD
  • Paid parental leave
  • 401k plans

Additional benefits such as equity, paid holidays, commuter transit benefits, job training + development opportunities + a great wellness program are also available. And as always, we are regularly evaluating our offerings to ensure employees' needs are being met.

Common is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SassLanguages
    • ReactLibraries
    • SidekiqLibraries
    • Next.jsLibraries
    • Ruby on RailsFrameworks
    • GraphqlFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • PeriscopeAnalytics
    • HeapAnalytics
    • FramerAnalytics
    • BalsamiqAnalytics
    • LeanplumAnalytics
    • Monday.comAnalytics
    • JiraAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • IndesignDesign
    • AsanaManagement
    • TrelloManagement
    • WordpressCMS
    • ContentfulCMS
    • CoscheduleCMS
    • SalesforceCRM
    • MailChimpEmail
    • PardotEmail

Location

You can find our team taking meetings in Bryant Park, catching up over coffee at Blue Stone or commuting right out of Grand Central Station!

An Insider's view of Common

What are some social events your company does?

Every Thursday we host the "happiest hour" at 5 PM in our office. This is a great way for teams to mingle and take a break from work while playing chess, checkers, Jenga, etc. with people on other teams over some beer, rosé and mocktails.

Jodi

Senior Manager, Leasing

What does your typical day look like?

In a typical day, we are working with individuals from different departments to ensure they have the right tools and data insights they need to power smarter decision making. This could involve connecting systems, building analytical dashboards, or simply being a strategic thought partner to help answer complex questions.

Saumil

Senior Strategy + Business Intelligence Manager

What does career growth look like on your team?

Cross-department moves and promotions are encouraged and welcomed always! On my team specifically, my manager is super interested in helping us grow and learning what responsibilities we want to take on to further our career growth. We focus on each other's strengths and make sure that we are working at our full potential.

Christina

Payroll + Benefits Manager

How do you empower your team to be more creative?

We strive to create a culture where everyone is encouraged to search for both new ideas and new ways to approach problems. The “why” matters just as much as the “what.” I’ve found this to be critical to my team’s success as we are always trying to identify new opportunities in our underwriting to improve building performance and be more efficient.

Eric

Vice President, Platform

What makes someone successful on your team?

On Common’s marketing team, I love that success means more than just putting your head down and getting the work done. Everyone is empowered and encouraged to take a step back, look at the bigger picture, and decide what’s really important for our consumers to know about us. It allows us to not get too in the weeds and be the best team we can be.

Molly

Associate Director, Brand Marketing

What are Common Perks + Benefits

Common Benefits Overview

Common truly values our employees and wants to do everything to ensure that our employees are not only happy and professionally fulfilled, but also that they have the opportunity to be healthy. Because of this, we are committed to providing a number of affordable and valuable health and wellness benefits for our employees.
And as always, we are regularly evaluating our offerings to ensure employees needs are being met.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Common offers company-paid life insurance up to 1x your annual salary.
Pet Insurance
Wellness Programs
In office yoga + meditation and discounts + perks.
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Up to 16 weeks paid leave.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Common offers 12 company paid holidays + one floating holiday to use as needed.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Weekly team lunch provided on Tuesdays!
Happy Hours
In-office weekly bar-cart!
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Paid industry certifications
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