Director of Growth, OTT/TV & Radio

| Greater NYC Area
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About Us:

SmartAsset is an award-winning financial technology company pursuing the singular mission of empowering people to make smart financial decisions. Recently named one of Y Combinator's Top 100 companies of all time, we have raised more than $50 million in venture capital. Our personal finance tools, calculators and content reach more than 45 million people each month. 

We’ve been featured in hundreds of publications including The Wall Street Journal, CNN, Mashable, TechCrunch, The New York Times, The Washington Post, US News & World Report, TIME, Reuters, Businessweek, Barron’s and many more.

About you: 

SmartAsset is seeking our first Director of Growth, TV/OTT & Radio to lead and build a new space on the digital marketing team. The ideal candidate has experience planning, optimizing, and strategizing direct response campaigns for OTT, linear TV, digital video, podcasts, radio, and additional offline marketing channels. You thrive in a performance marketing environment, making complex business decisions off of data, and want to contribute to growing the business. You will be responsible for executing a strategy across these channels and collaborating with external agencies to make it happen. A successful candidate should be a direct response marketing expert, highly analytical, committed to making data-driven decisions, and have experience balancing scale and profitability targets on large media buys across digital video, streaming and linear TV.


Responsibilities:

  • Strategy: guide SmartAsset’s paid acquisition strategy across video and audio formats with your expert-level direct response marketing and analysis skills
  • Meet revenue and profitability targets across OTT, linear TV, podcasts and more 
  • Partner management: source and manage relationships with creative agencies and media buying firms to develop winning direct response campaigns 
  • Analysis: own insights into campaign performance and manage creative / testing roadmap based on iterative process of quantitative learnings
  • Report regularly to management on campaign performance and testing roadmap


Required Skills and Experience:

  • 5-8+ years of overall direct response digital marketing experience, driving profitable acquisition, exceeding ROI goals and contributing to revenue growth (lead generation strongly preferred)
  • 2-4 years’ experience executing campaigns on OTT and linear TV for a direct response brand
  • Experience running digital video campaigns, preferably on YouTube
  • Proven track record of creating and leading digital marketing strategy to grow a business ideally in the lead generation or startup environment 
  • Strong quantitative analytical skills, including use of Excel
  • Ability to juggle multiple, competing priorities under tight deadlines
  • Rigorous, highly analytical, and data-driven mindset with a growth mentality 
  • Strong organizational skills and ability to manage multiple projects in a timely order 
  • SQL experience a plus

Perks:

  • Catered lunch three times per week
  • Casual dress code
  • Weekly happy hours
  • Regular team social activities such as a company book club, sports leagues, community service opportunities and more
  • Benefits package including medical, dental and 401(k)
  • Professional education reimbursement program
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

NoHo is a trendy neighborhood where creative meets chic.

An Insider's view of SmartAsset

What are some social events your company does?

We have a happy hour in the office every Friday at 4, which is such a nice way to end each week a little early and hang out with your colleagues. We also get to do awesome team events each quarter if we hit our goals. My team has done things like ax throwing, pasta making classes, fancy dinners, and go-karting!

Amanda

Director of Paid Acquisition

What projects are you most excited about?

SmartAsset's focus on their users opens opportunities for developers, product managers and stakeholders to collaborate for the most seamless user experience. The tech team is always implementing the most up to date technologies for the project ranging from telephony, state machines, front and back end frameworks, etc.

Brett

Software Engineer

What makes someone successful on your team?

True to one of our core Smart Values of being data driven, everyone on the team must know their data inside and out. Each individual on the team uses data to not only tell a story of what is happening, but also to gain insights into new possibilities. Some of the biggest opportunities the team pursues are the result of being data driven.

Mihir

Vice President of Business Development

How do you make yourself accessible to the rest of the team?

We have a real "roll up a chair and chat" kind of culture, whether it is problem solving or just checking in. I sit in a very visible spot in the office with a small stool next to my desk for impromptu chats and catch ups.

Suzanne

SVP Sales

What’s the vibe like in the office?

Our office is super collaborative and collegial. People are hard-working and focused but still know how to enjoy themselves. Everyone is always willing to lend a hand at any time or collaborate on new initiatives.

Luis

Product Manager

What are SmartAsset Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
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