Director of Growth

| Greater NYC Area | Hybrid
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About Grow Therapy

We’re on a mission to fundamentally transform mental healthcare accessibility. Grow Therapy empowers therapists to launch and grow thriving in-network private practices. We’re creating game-changing technology to build America’s biggest behavioral healthcare group and ensure that anyone can afford quality mental healthcare. Following the mass increase in depression and anxiety from the pandemic, the need for accessibility is more important than ever.

To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Our founders come from Harvard Medical School, Stripe, and Blackstone, and are champions of balancing bold ambitions with a culture that promotes holistic well-being. Since launching in 2020, Grow has raised over $15M from top VCs and angel investors, including SignalFire, Village Global, Airbnb, Nurx, PatientPing, and Blackstone.

Role Overview

Grow Therapy is looking for a world-class growth expert who will lead the strategy and execution of various programs to drive user growth and expand the marketplace. This role will be responsible for driving consumer awareness and conversion through organic and paid channels. This person will be responsible for creating and executing an overall user acquisition strategy, and report directly to the CEO.

Success will be measured by clients and providers acquired per month, CAC, channel diversity, and organic % of traffic. This role is a perfect opportunity for someone who is passionate about improving access to and quality of mental healthcare in the US and who is looking to make a massive impact at an early (but well-funded), high-growth startup.

What You'll Do

  • Proactively identify and evaluate innovative opportunities for user acquisition growth
  • Lead the overall execution of campaigns through a combination of individual contributions, building the requisite team, and working with specialized contractors and agencies
  • Plan, deploy, and optimize paid acquisition campaigns with multi-million dollar spend
  • Oversee all non-paid user acquisition efforts including SEO, ASO, partner/referral, social, content, and PR
  • Manage the end-to-end execution of paid digital campaigns including the creation of ad copy & creative and any other content related to user acquisition
  • Optimize user funnel to improve conversion and retention
  • Work hand-in-hand with the product team to ensure product features are driving growth efforts
  • Continuously A/B test different channels and campaigns to improve performance
  • Measure all growth marketing efforts, iterate, and turn results into actionable next steps
  • Effectively report progress, learnings, and metrics to the executives and wider team
  • Manage a budget and hire/manage any necessary contract or agency resources

Requirements

  • You are an experienced (5+ years) growth marketer with a track record of growing consumer products and finding innovative new channels to acquire users
  • You are comfortable with web analytics tools such as Google Analytics, MixPanel, KISSMetrics or others
  • You have experience with SEO, SEM, paid digital campaigns, funnel optimization
  • You are a self-starter and don’t require a lot of hand-holding or direction. You get excited by the ability to develop and execute strategy and can pull people in as needed.
  • You have experience managing large budgets ($1m+)
  • You are analytical and data-driven and can effectively communicate metrics and analysis to senior leadership
  • You are execution-oriented and err on the side of action
  • You have excellent communication (oral and written), time management, and organizational skills
  • You are a team player and collaborate well with different teams and personalities

Bonus (great to have but not required)

  • Experience with mobile apps and/or sites
  • Experience with databases queries (SQL)
  • Coding experience
  • Startup experience

Benefits

  • The chance to transform the mental healthcare landscape and drive impact from day one
  • Our dedication to mental health guides our culture. Wellness benefits include unlimited PTO, winter break, Mental Health Mornings (2hr each week), wellness stipend, team meditation, lunch on us, and so much more!
  • Comprehensive health insurance plans, including dental and vision
  • Flexible working (hybrid of in-person & remote), relaxed dress code, office pets
  • Continuous learning opportunities which include dedicated learning days, generous learning stipend, and monthly mental health workshops
  • Strong ownership of your work, mentorship, and unbounded leadership opportunities. You’ll have the opportunity to help build a rapidly scaling organization
  • Competitive salary and equity compensation
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • DocuSignCRM
    • HubSpotCRM
    • IntercomCRM
    • SendGridEmail

Location

Our New York office is located between two parks, so we usually take our meetings strolling through Madison Sq or Union Sq Park! With lunch on Grow, we have a lot of fun exploring the great food options nearby.

An Insider's view of Grow Therapy

What’s the vibe like in the office?

Our leadership team creates a culture where your voice is heard and your impact is felt. I was scared to work for a startup, but couldn't ask for a better environment: mental health mornings, fun coworkers, flexible PTO, mission-centricity… It all adds up to a really positive working environment that makes going to work engaging and fun.

Lydia

Provider Growth Lead

What projects are you most excited about?

Since Grow touches the full clinical path, from client intake to claim submissions, we have a wide surface area to rethink everything for our providers and clients. It’s really exciting to essentially redefine the entire behavioral health experience through technology.

Chris

Senior Software Engineer

What are Grow Therapy Perks + Benefits

Grow Therapy Benefits Overview

​​As a mental health company, we bring Grow’s mission to our internal team by promoting holistic wellness. Ambition and determination is balanced with a culture that champions well-being, from unlimited PTO to Mental Health Mornings to team meditation.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Dental insurance
Grow covers 100% of insurance plans.
Vision insurance
Grow covers 100% of insurance plans.
Health insurance
Grow covers 100% of insurance plans.
Wellness programs
Employees select one day each week to start a couple hours later and enjoy a “Mental Health Morning.” The program is designed to support mental health and wellness on an ongoing basis!
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Restricted work hours
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Grow offers “Winter Break” the week between Christmas and New Years for the team to relax, rewind, and celebrate the holidays!
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

At Grow, we’re creating a culture in which everyone’s voice is heard — and that means yours. We are committed to hiring, including and elevating unique voices at Grow. That’s because unique viewpoints make us stronger, and we need a strong team to fulfill our critical mission of making quality mental healthcare accessible to all. Grow celebrates diversity and gives equal opportunities to all employees and applicants for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, genetic disposition, neurodiversity, disability, veteran status or any other status. Representation matters in our company, our industry and in our vision for mental healthcare.

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