Director, Integrated Marketing and Content

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Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. More information is available at https://www.home.neustar.

Job Requisition:

R-3716 Director, Integrated Marketing and Content (Open)

Primary Location:

NEW YORK

Job Description:

Job Description: Director, Integrated Marketing and Content 

Primary Location: New York Tri-State, DC-area, San Francisco, Los Angeles, Chicago preferred; Open to other locations. 

  • Are you a multi-channel marketing executive with cross-media (editorial, video, podcast) content marketing and production experience?
  • Do you have a track-record of running world-class content marketing teams of writers, designers, video producers, marketing operations, and media experts?
  • Are you experienced in demand generation across paid/owned/earned media? 
  • Are you a project manager obsessed with bringing complex, cross-media projects and marketing campaigns to life? 
  • Do you love strategic planning and thrive in cross-team collaborative environments?
  • Are you a student of the Martech and Adtech industries? Fascinated by big data, analytics, data science, and machine learning?

If the above sounds like you, let’s talk. We are looking for a passionate, results-driven executive to head our Integrated Marketing and Content team in support of our highly successful marketing solutions business unit and its flagship product Neustar Fabrick™. Fabrick is a next generation data connectivity platform that powers our world-class consumer identity, data management, clean room, machine learning, and marketing analytics solutions for the largest brands in the world.

Neustar has an innovative, collaborative, and passionate culture. We look for creative and driven self-starters that can think strategically, relate to others empathetically, and act quickly. We foster a culture of open dialogue, mutual respect, and intellectual rigor, with a large dose of humor. If you're a collaborative and take-charge team player capable of managing teams and wearing multiple hats, Neustar is the right place for you.


What you will be doing

  • Lead a team of internal demand generation, content, design, and campaign management experts, along with external creative and media agencies
  • Produce, publish, and promote major content initiatives across video, editorial (e.g., blog, bylines, eBooks, and reports), podcast, and event/webinar initiatives in support of product go-to-market, editorial calendar, and events strategies
  • Manage the planning and execution of content marketing initiatives across display, email, search, and social media in coordination with our paid media, marketing operations/demand generation, creative, and editorial teams
  • Manage a team supporting our virtual and in-person owned, earned, and paid events and speaking opportunities, including ownership of our marquee annual event, Brave New Worlds
  • Work closely with external agencies, partners and vendors to ensure clarity around expected timelines, deliverables, and processes

What you should have

  • 8+ years of relevant content production, marketing and demand generation experience
  • 10+ years overall work experience
  • Excellent project management, process, and cross-functional collaboration experience
  • Hands-on experience managing content marketing initiatives across paid, owned, and earned media channels (e.g., website, video, social, programmatic, etc.)
  • Management experience across design, editorial, media, and agency resources
  • Experience working in B2B SaaS environments such as marketing technology, advertising technology, measurement/analytics, artificial intelligence preferred
  • In-depth experience working with cross-functional teams (product management, sales, marketing, customer success, legal, finance, etc.)
  • Experience forecasting, measuring, and optimizing media channel, content marketing, and event activation performance

Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.

DIVERSITY

Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.

EOE of Minorities/Females/Vets/Disability

Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.

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Location

Our office is located in the heart of Midtown East, steps away from Grand Central making us easily accessible no matter where you're coming from!

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