Job Title: Director, Integrated Marketing

FSLA: Classification: Exempt

Reports To: Chief Revenue Officer

Location: New York 

Summary / Objective:

The Director, Integrated Marketing will identify and prioritize campaigns, promotions, and strategies to drive demand generation and sales enablement to our key audiences. We are looking for someone who possesses a passion for marketing, demand generation and data-driven decision making with a high level of energy seeking to grow and learn in an exciting and rewarding team environment.

Responsibilities: 

· Support sales, marketing and new business opportunities with innovative and strategic sales strategies and tactics.

· Support brand position as innovative healthcare company and top-tier point of care brand through insight-driven marketing.

· Manage and or/collaborate with internal creative studio team staff and ensure quality of design, marketing, advertising, provider and sales support creative and materials.

· Work in conjunction with communications team to develop and manage social strategy for editorial and marketing social strategy.

· Partner closely with business partner leads on strategy development in order to create recommendations of marketing support approaches. 

· Oversee agency and/or vendor management for key campaign projects, ensuring strategic briefing and assessment of creative development aligns with the brand. 

· Work closely with product team to develop and support key launches and initiatives.

· Drive Outcome Health awareness and leadership via promotional programming. 

· Oversee campaign planning, development and accurate execution of promotional 

Qualifications and Experience 

· 5+ years developing highly digital integrated marketing communication and demand generations strategies and campaigns in a B2B technology environment.

· 3+ years in digital healthcare marketing. 

· Experience with customer relationship management (CRM) systems (i.e. Dynamics 365, Sales Force, etc.)

· Demonstrated ability to manage multiple projects simultaneously and to create and maintain project lists and timetables for a large team with strong attention to detail.

Travel