Director, International Marketing at noom

| Greater NYC Area
Sorry, this job was removed at 11:01 a.m. (EST) on Wednesday, September 23, 2020
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Noom Inc., a leader in behavior change, combines the power of technology with the empathy of real human coaches to deliver successful health outcomes for our customers. Noom reaches millions of users worldwide and has been growing revenue 3x year-over-year. The marketing and international teams are at the forefront of this mission, tackling one of the hardest challenges in healthcare today: getting people worldwide to take that initial (and biggest!) step towards living a healthier lifestyle… And this is where you come in!

Noom is looking for a Director of International Marketing to raise the awareness and prestige of the Noom brand outside the US, particularly in our focus markets of the UK, Canada, and Australia. You will be managing a multi-million dollar budget, as well as driving campaign strategies and execution in both earned and paid media. You will also act as a customer advocate, understanding key customer insights (wants, needs, behaviors, habits, etc.), and ensure all brand marketing efforts leverage them. Your KPIs will be Noom's unaided brand awareness and positive brand perception, as well as earned media impressions and social media buzz.  

What You’ll Be Doing:

  • Developing the marketing plans and roadmaps to grow awareness and consideration of Noom in key international markets
  • Driving PR and earned media strategies, hiring/leveraging external agencies where needed
  • Developing and executing local Influencer Strategies (celebrities, micro-influencers, etc.), as well as other tactics for activating community of Noom fanatics, and increasing positive WOM.
  • Developing and executing local Social Media strategies (channel definition, purpose, messaging strategy for each) which drive increased brand awareness of Noom brand
  • Collaborating with Product to drive updates and tests to the Noom site/home page to ensure consistent customer journey during campaign periods, as well as drive ongoing initiatives and tests that improve perception of Noom brand (e.g. adding testimonials micro-site) and drive increased membership
  • Collaborating with performance growth marketing partners to ensure consistent brand positioning, and well as positive impact of brand marketing activities on overall business performance
  • Building the team and managing internal and external agency resources to make sure campaigns and programs adhere to brand guidelines (messaging, experiences, imagery, and tone of voice), and are delivered on-strategy, on-time, and on-budget.
  • Partnering with Noom’s existing highly talented product, engineering and design teams to run tests and launch new features that improve the international user experience 
  • Improving international customer satisfaction and retention by understanding pain points and validating hypotheses through research and testing

What We're Looking For:

  • 7+ years of marketing leadership experience with an emphasis on international marketing
  • Ideally experience with startups, subscription businesses models, international customer bases, and working with large scale consumer audiences
  • Experience managing a variety of marketing functions including PR (either in-house or through an agency)  
  • Fast learner with excellent problem-solving and prioritization skills
  • Self-reflective and self-motivated personality who can operate independently
  • Strong writing skills and creativity
  • A collaborative, self-starter who relishes getting his/her hands dirty and knows how to drive projects from inception to execution
  • Great at communicating & working with a high-performing cross-functional team

What Makes This Job Amazing:

  • Helping millions of people lead healthier lives every day
  • Being part of Noom's rocketship (we're on a tremendous growth trajectory, there are great opportunities for advancement)
  • Wonderful benefits (wellness budget, tech budget, free meals in the office, and more)
  • Huge learning & professional growth opportunity (professional growth is a must at Noom, we reimburse all books, send you to lots of courses, etc.)
  • Being part of a transparent, high-performance, yet still family driven culture
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Location

229 W 28th Street, New York , NY 10001

An Insider's view of noom

How would you describe the company’s work-life balance?

When I first started at Noom, I’ll admit to a bit of skepticism, “Wouldn’t it be better to just receive more salary in lieu of these benefits?” In my first six months as an employee at Noom, I’ve seen (and taken advantage of) these benefits and can attest to the difference it makes on life both in and outside the office.

Randy

Data Analyst

How has your career grown since starting at the company?

I started at Noom eight years ago. It was my first real job out of college, and I’ve been fortunate to have held many positions since starting. Starting as Noom’s office administrator, I am now the product manager. Noom has supported my growth at every stage.

Stacey

Product Manager

What unique initiatives do you have that encourage innovation?

At Noom, rapid iteration isn’t limited to just features. For example, the way we conduct feedback. At most companies, feedback employees get is limited to performance reviews that come yearly or bi-yearly. We conduct weekly 1:1s with mentors, tech leads, and product managers—to get feedback on both our performance and help the company grow.

Rose

Growth Engineer

What are noom Perks + Benefits

noom Benefits Overview

In addition to full-time compensation, Noom’s full-time employees have access to early equity packages. With a growing international community, all Noom employees have the option to work remotely. Whether this means staying in your PJs all day or working from a remote island in the Carribean. Additionally, Noom employees receive access to comprehensive health insurance, and perks include daily lunch prepared in-house for employees at its NYC headquarters, weekly yoga sessions, weekly and monthly team bonding, an annual offsite, and more.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
More Jobs at noom43 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Project Mgmt
new
New York
Marketing
new
New York
Operations
new
New York
Developer
new
New York
Design + UX
new
New York
HR
new
New York
HR
new
New York
HR
new
New York
Finance
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Developer
new
New York
Marketing
new
New York
Data + Analytics
new
New York
Finance
new
New York
Project Mgmt
new
New York
Operations
new
Remote
Project Mgmt
new
New York
Data + Analytics
new
New York
Operations
new
Remote
Product
new
New York
Product
new
New York
HR
new
New York
Design + UX
new
New York
Developer
new
New York
Marketing
new
New York
Developer
new
New York
Marketing
new
New York
Marketing
new
New York
Project Mgmt
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView noom's full profileSee more noom jobs