Director, Lifecycle Marketing
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 15 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc’s most important asset is our people. As a Director of Lifecycle Marketing you’ll play a meaningful role in creating a vision and leading a team to drive customer engagement and growth across the provider lifecycle. You’ll oversee our B2B email and in-product communication channels and own the relationships with key stakeholders across Product Marketing, Product, Business Operations, Sales, Systems, and Analytics teams.
You’ll enjoy this role if you are…
- Excited about solving complex challenges and innovating in an industry that affects everyone in profound ways
- Energized by identifying opportunities and creating a coherent strategy in a broad domain
- Data driven and customer-centric. You appreciate that great business decisions require a balance between analytics and a thorough understanding of the needs of patients and healthcare providers
- Collaborative and enjoy building relationships at all levels of an organization
Your day to day is…
- Building and fostering relationships with stakeholders to understand their roadmaps and guide the team on how CRM can meet the goals and priorities of the business
- Creating and articulating a compelling vision for the CRM team, identifying growth or optimization opportunities, and building business cases as needed. Continuously prioritize the team's focus to ensure alignment with business goals
- Managing and scaling a high performing team that can execute the vision, excel cross-functionally, and have a significant impact on the business
- Originating and leading multi-department CRM initiatives that drive business goals
- Evaluating and adopting new CRM technologies and tools that will help drive the CRM vision and achieve business goals
You’ll be successful in this role if you have…
- Meaningful (10+ years) experience in a Lifecycle, CRM, or Engagement role and at least 8 years experience in managing a team
- Superb communication skills! You believe in building relationships and know that multiple mediums of communication are the key to success
- A knack for managing complexity and paying attention to the finer details, while also seeing the big picture and appreciating progress over perfection
- Strong analytical skills (particularly Excel) and ability to use data to draw insights and optimize campaigns
- Strong technical skills and fundamental knowledge of CRM and email tools and systems
- Working knowledge of SQL
- A Bachelor's degree
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- L&D offerings + a free LinkedIn learning account
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In office perks including:
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$189,000—$231,000 USD
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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