Merrill Corporation is the industry leader in technology solutions that enable mergers, acquisitions, initial public offerings, restructuring and other critical capital transactions in more than 170 countries. We provide the world’s leading investment banks, private equity firms, law firms and corporations with tools to simplify, streamline and accelerate the due diligence process, helping them close more deals, faster. We are a global team of high-energy, passionate people. We have strong individual voices but we work as a team, bringing out the best in each other. We thrive under pressure and always keep the customer at the heart of everything we do.

Job Description:

The Director, Marketing Analytics & Insights will report directly to the VP, Global Marketing Operations and will be accountable for developing marketing-related performance measurement, forecasting and overall data management. The person will serve as the data-driven consultant to marketing leadership, supporting the establishment of marketing strategy and global campaign alignment activities.

Essential Duties and Responsibilities

• Ensure impact-level marketing measurement and executive reporting on marketing’s contribution to the business
• Ensures that marketing measurement enables performance review of key functions and campaigns
• Provide dependable advice and consultation to the senior marketing leadership leveraging marketing performance data
• Collaborate with marketing and other business leaders to achieve alignment with the corporate strategy
• Establish baseline metrics and funnel conversion analytics to develop various forecasting models

Minimum Education

• BA or BS degree preferred

Minimum Experience

• 7 to 10 years of marketing analytics experience, ideally in a global B2B organization
• Experience collaborating with and influencing executive management
• Understanding of sales cycles and product lifecycles and their respective pressures on the marketing organization to drive demand and revenue
• Advanced measurement skills gathering and analyzing data from different sources, including Marketing Automation Platforms (Pardot), CRM (Salesforce), Web analytics (Adobe Analytics)
• Advanced report building capabilities in Salesforce
• Working knowledge of Full Circle Analytics is a plus

Additional Skills

• Ability to translate business objectives into marketing goals and KPIs
• Ability to translate business objectives into operational requirements
• Strong communication skills and an ability to adapt to audience needs
• Ability to translate quantitative data into actionable recommendations
• Analytical thinker with a natural curiosity and ability to map strategy to tactics
• Comfortable working under tight deadline pressure
• Able to solve problems/meet goals in creative ways with limited resources
• Travel may be required