Director, Marketing Analytics & Insights

| Greater NYC Area
  • Merrill Corporation is the industry leader in technology solutions that enable mergers, acquisitions, initial public offerings, restructuring and other critical capital transactions in more than 170 countries. We provide the world’s leading investment banks, private equity firms, law firms and corporations with tools to simplify, streamline and accelerate the due diligence process, helping them close more deals, faster. We are a global team of high-energy, passionate people. We have strong individual voices but we work as a team, bringing out the best in each other. We thrive under pressure and always keep the customer at the heart of everything we do.

     

     

    Job Description:

    The Director, Marketing Analytics & Insights will report directly to the VP, Global Marketing Operations and will be accountable for developing marketing-related performance measurement, forecasting and overall data management. The person will serve as the data-driven consultant to marketing leadership, supporting the establishment of marketing strategy and global campaign alignment activities.

     

    Essential Duties and Responsibilities

    • Ensure impact-level marketing measurement and executive reporting on marketing’s contribution to the business
    • Ensures that marketing measurement enables performance review of key functions and campaigns
    • Provide dependable advice and consultation to the senior marketing leadership leveraging marketing performance data
    • Collaborate with marketing and other business leaders to achieve alignment with the corporate strategy
    • Establish baseline metrics and funnel conversion analytics to develop various forecasting models

     

    Minimum Education

    • BA or BS degree preferred

     

    Minimum Experience

    • 7 to 10 years of marketing analytics experience, ideally in a global B2B organization
    • Experience collaborating with and influencing executive management
    • Understanding of sales cycles and product lifecycles and their respective pressures on the marketing organization to drive demand and revenue
    • Advanced measurement skills gathering and analyzing data from different sources, including Marketing Automation Platforms (Pardot), CRM (Salesforce), Web analytics (Adobe Analytics)
    • Advanced report building capabilities in Salesforce
    • Working knowledge of Full Circle Analytics is a plus

     

    Additional Skills

    • Ability to translate business objectives into marketing goals and KPIs
    • Ability to translate business objectives into operational requirements
    • Strong communication skills and an ability to adapt to audience needs
    • Ability to translate quantitative data into actionable recommendations
    • Analytical thinker with a natural curiosity and ability to map strategy to tactics
    • Comfortable working under tight deadline pressure
    • Able to solve problems/meet goals in creative ways with limited resources
    • Travel may be required
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • SwiftLanguages
    • KotlinLanguages
    • TypescriptLanguages
    • SpringFrameworks
    • AngularFrameworks
    • MongoDBDatabases
    • Pivotal CLoud FoundryDatabases
    • ElasticSearchDatabases
    • Azure Blob StorageDatabases
    • InVisionDesign
    • SketchDesign
    • Mural, Appear.in, Slack, MindNodeDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SitecoreCMS
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

Our NY office is in the heart of midtown on 6th Ave at 55th St. Easily accessible by train and bus. Building will have a new gym by end of 2019.

An Insider's view of Merrill Corporation

What are some social events your company does?

From team building scavenger hunts though Central Park to quarterly client events at the latest NYC hotspot, working at Merrill Corporation provides the opportunity to socialize with some of the most talented and interesting people that you will find anywhere.

Donald Davidson

Vice President, Advisory Sales

How do you collaborate with other teams in the company?

Using the latest colocated and remote collaboration tools including Invision, Sketch and Mural.

JR

Director of Innovation - Product Design

How does the company support your career growth?

I have instant access to any manager or experienced sales director's from around the world, which allows me to continuously learn from some of the best and smartest people in the industry.

Rosie Corcoran

Regional Director- DataSite

What are Merrill Corporation Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Merrill is an employer of choice with a strong track record of internal promotion, company benefits and many perks. Join a company who values its employees and understands that supporting our employees is a fundamental key to our success as a company.

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