Director of Marketing Analytics

| Greater NYC Area

THE ROLE

Peloton is looking for a passionate and talented Director of Marketing Analytics to join its acquisition and growth team. Reporting to the Head of Acquisition Marketing, you will be responsible for marketing effectiveness measurement, attribution, reporting, and implementation of enabling analytics technologies.

RESPONSIBILITES

  • Own all marketing analytics inclusive of attribution, campaign measurement and reporting, as well as enabling analytics technologies such as tag management, ad server logs, site analytics, etc.
  • Own implementation and day-to-day management of media mix modeling and attribution partners.
  • Design, implement, and maintain marketing analytics technology platforms inclusive of website analytics/logs, identity & cross device measurement platforms, ad server logs, and data syncs between various marketing systems.
  • Develop and ensure correct implementation of measurement plans for all media campaigns (i.e. identify appropriate KPIs to track and optimize against, ensure proper implementation of controlled tests, etc.)
  • Ensure data consistency and integrity across all marketing analytics platforms
  • Implement and maintain website and offline event tracking

QUALIFICATIONS

  • 8+ years progressive experience in marketing measurement, attribution, and analytics, with exposure to both traditional and direct-to-consumer brands.
  • Expertise with media measurement and ability to understand the strengths and weaknesses of each measurement methodology.
  • Experience working with media mix modeling as well as attribution partners.
  • Strong analytical and quantitative background with expertise in measurement planning and experiment design.
  • Deep understanding of marketing analytics platforms (DMP, DSP, CDP, Ad Servers, etc.).
  • Strong technical capabilities with SQL, data warehouses, ETL processes, and data integration tools.

ABOUT PELOTON

Founded in 2012, Peloton is an innovative tech company that brings members the best workouts possible, all from the convenience of their own homes via the Bike, Tread and iOS App platforms. Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.

Peloton believes in taking risks and challenging the status quo by continuously innovating and improving. We put our users, members, and customers first and we obsess over every touch point of the member experience – be it the studio, product or showroom. We like to hire the best and encourage all our associates to be Peloton’s brand ambassadors. Most importantly, we know that together we go far.

Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
More Jobs at Peloton103 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Marketing
new
New York
Operations
new
New York
Finance
new
New York
Data + Analytics
new
New York
Operations
new
New York
Data + Analytics
new
New York
Project Mgmt
new
New York
Operations
new
New York
Marketing
new
New York
Operations
new
New York
Operations
new
New York
Data + Analytics
new
New York
Operations
new
New York
Data + Analytics
new
New York
Design + UX
new
New York
Operations
new
New York
Developer
new
New York
Operations
new
New York
Finance
new
New York
Operations
new
New York
Content
new
New York
Developer
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
HR
new
New York
Project Mgmt
new
New York
Developer
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Product
new
New York
Developer
new
New York
Developer
new
New York
Design + UX
new
New York
Design + UX
new
New York
Design + UX
new
New York
Developer
new
New York
Design + UX
new
New York
Operations
new
New York
Design + UX
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Data + Analytics
new
New York
Marketing
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Project Mgmt
new
New York
Design + UX
new
New York
Product
new
New York
Operations
new
New York
Developer
new
New York
Data + Analytics
new
New York
Marketing
new
New York
Developer
new
New York
Developer
new
New York
Developer
new
New York
Project Mgmt
new
New York
Data + Analytics
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Operations
new
New York
Operations
new
New York
Developer
new
New York
Developer
new
New York
Finance
new
New York
Developer
new
New York
Operations
new
New York