Would you like to work for one of the fastest growing venture-backed enterprise tech startups in NYC? BetterCloud, one of Forbes’ Billion Dollar Startups for 2017, is seeking an experienced and skilled Director of Demand Generation to help fuel revenue growth

The Director of Marketing with a focus in demand generation will be critical to the future success of BetterCloud and a key member of an award-winning marketing organization. In this role, you will be responsible for generating demand for our sales organization across all stages of the customer journey (net new sales and upsell / cross-sell). While we have traditionally used a mix of content, SEO, email marketing, online events, and select in-person events to generate demand, we want you to come on board, take stock of where we are today, and define and execute your own strategy.

A successful candidate will be results-driven, and comfortable with both the analytical and creative sides of marketing. S/he will have experience with strategy, execution, and optimization across all stages of the demand generation funnel, and will need to be comfortable rolling up their sleeves to get hands-on with demand generation programs. This position will report to our VP of Marketing.

Responsibilities

• Own key business metrics including leads, MQLs, SQLs, Opportunities, and Pipeline Generated and work across the marketing organization to influence performance against these metrics
• Lead the demand gen team in development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns across all funnel stages
• Own demand generation relationship with CRO and sales directors, forging strong communication and service level agreements (SLAs) between marketing and sales
• Forecast and present to senior management
• Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target CPA thresholds; experiment with new channels, techniques, and messaging to scale paid marketing spend
• Own all online marketing efforts to the extent we employ them, including SEO, paid search, paid social, display, retargeting, and other paid and organic channels.

Required

• 7+ years of experience in a B2B demand generation role
• Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution
• Deep operational experience in multiple areas of demand generation (email marketing, online advertising, analytics, etc.)
• Management experience within demand generation or other related areas of marketing
• Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level.

Recommended

• Experience marketing to IT organizations in a B2B context
• Experience with the Marketo + Salesforce stack

** THIS ROLE CAN BE BASED IN NYC OR SF.

BetterCloud is an Equal Opportunity Employer, including disabled and vet