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Director - Marketing Planning & Strategy

| Greater NYC Area | Hybrid
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Disney Streaming is looking for a Director Marketing Planning & Strategy to lead strategic planning for ESPN+ and other Disney Streaming products. The Director Marketing Planning & Strategy will develop the cross-channel promotional roadmap aligned to key content moments and conversion events. The ideal candidate should be proficient in cohort analysis, segmentation and targeting to develop marketing plans with the goal of growing an engaged user base. Our ideal candidate is experienced with direct-response campaigns and subscription-based products.
Responsibilities :

  • Development of the strategic promotional roadmap that aligns ESPN+ content strategy with marketing executions.
  • Ongoing cohort analysis and profile development to plan targeted messaging driving cohort engagement.
  • Partner with Media, Lifecycle, Product Development, Analytics, and Design teams to influence key growth areas, campaign strategy, and messaging
  • Define KPIs to measure roadmap success and forecast performance to inform accurate planning
  • Imagine, test, and iterate new conversion tactics across owned platforms, digital platforms, and emerging technology
  • Drive optimizations based on analytical insights and data to show positive return on marketing efforts, continuously improving user lifetime value
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
  • Manage a team of at least three people


Basic Qualifications :

  • 7+ years of multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
  • Collaborative leader comfortable with complex, cross-functional projects across teams
  • Clear understanding of full funnel marketing, digital media KPIs and attribution.
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking
  • Sports fan a must
  • Proven track record of delivering growth from multiple digital advertising sources, and executing key analyses with minimal supervision.
  • Experience leading cross-functional team alignment and strategic planning
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done


Required Education :
Bachelor degree in a related field

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Location

500 S. Buena Vista Street, Burbank , CA 91521

An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.

Chase

Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.

Jamie

SVP/Chief Technology Officer, The Walt Disney Studios

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The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

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