Ro
Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want.
New York, NY

Director Marketing Strategy

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About Ro

Founded in 2017, Ro is a patient-driven telehealth company that puts you in control of your health. We’re patients, just like you, building technology to make healthcare accessible, affordable, and maybe even enjoyable. Ro powers three digital health clinics -- Roman for men’s health, Rory for women’s health, and Zero for fighting smoking addiction -- as well as Ro Pharmacy, a simple and affordable online pharmacy where every medication is $5 per month. The company’s nationwide networking of physicians and pharmacies provides a personalized, end-to-end healthcare experience from online treatment to the delivery of medication and ongoing care. Ro was named #2 in Wellness on Fast Company’s 2019 list of the World’s Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020, and earned its Great Place to Work Certification in 2020.

This role will be a key leader in the Marketing organization and will oversee a team of strategists and integrated marketing professionals to deliver actionable marketing and brand strategies that support Ro’s high growth business initiatives and accelerate brand loyalty and growth. This role is highly collaborative and will partner across the organization to crisply define our go-to-market strategies for new product launches and ongoing brand programming. Every consumer/patient campaign begins with this team so this role will be integral in connecting business needs with consumer desires. 

Who are you? Great question. You are passionate about problem solving on behalf of consumers and are moved by the idea of changing the healthcare system to put control back into the patient's hands. You have worked with creative teams in the past and your superpower is writing briefs that they can run with, and giving clear feedback to help push campaigns and experiences further. You know how to develop integrated marketing programs that drive conversions ​and ​brand loyalty and love working cross-departmentally to bring those campaigns to life. You’re curious and you love a fast paced environment where you can get involved in lots of different projects while bringing structure to make sure that everything gets done with the end customer in mind.

What You’ll Do:

  • In partnership with the VP of Marketing, you will lead ​brand development​ including the creation of positioning, messaging and brand training documents for Ro’s portfolio of brands. 
  • Build and lead a team of marketers who will launch new brands and products, helping establish the go-to-market strategy across messaging, value propositions, and insights
  • Execute integrated marketing plans for Ro’s established brands ensuring that all deliver against the company’s OKR’s 
  • Partner with insights to​ develop studies and fill research requests, turning the output into actionable strategies for marketing, creative and business development colleagues across the organization. 
  • Oversee integrated marketing planning for all of Ro’s brands - building programming and key partnerships that will bolster brand awareness and drive buzz. 
  • Oversee the development of creative briefs across Ro’s brands, using a mix of proprietary and market research to craft concise documents that include KPI’s for campaign outcomes
  • Participate in creative territory ideation, providing critical feedback on behalf of internal clients and the end user 
  • Partner with key leaders from Growth, CRM, Product, New Business Development, Content and Creative to develop quarterly business plans and resource teams against them.
  • Maintain marketing strategy team budget and develop plans for resourcing against business needs

What You Bring:

  • 12+ years previous experience in a Brand or Marketing Strategy role at an agency or in-house brand (CPG, pharma or DTC brands welcome!), with at least 7+ years in a managerial capacity 
  • Deep understanding of consumer insights, research methodology and the tenets of brand development and architecture 
  • A portfolio of work that includes cutting edge marketing case studies that illustrate your ability to move from insight to creative activation + outcomes 
  • Experience aligning internal teams around brand and marketing objectives 
  • Experience managing and hiring multiple direct reports across strategy and integrated marketing 
  • Experience working in a data-driven environment where brand and acquisition teams work closely against shared goals

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.

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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture
Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Open door policy
Team based strategic planning
Open office floor plan
Employee resource groups
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring practices that promote diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental insurance
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision insurance
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health insurance
Ro offers four medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet insurance
We offer access to affordable pet insurance so that you can get your pet the best care. And our NYHQ office is pet friendly, so we look forward to meeting new furry Ro’ers too!
Wellness programs
Ro’s benefits program offers access to mental health support platforms Headspace and Modern Health as well as virtual fitness classes through Gympass.
Mental health benefits
Ro has partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company equity
Charitable contribution matching
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous parental leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Family medical leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Ro offers two days of paid Ro’Bono Time per year for Ro’ers to spend volunteering with an organization of your choice.
Paid holidays
Paid sick days
Company-wide vacation
The pace and expectations at Ro are high (we’re working to transform healthcare after all!). We offer four company-wide days off to unplug, take a breather and do something that helps you recharge.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Fitness stipend
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Mother's room
Professional Development Benefits
Promote from within
Continuing education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

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