Director of Marketing

| Greater NYC Area
At Abacus, we're reimagining the way businesses move money, starting with the first real-time employee expense system. We’re excited about building tools that are not only effective but enjoyable for everyone to use. Creating the best customer experience drives us — we love hearing everyday how what we're working on is saving our customers time and headaches. Making expense reports obsolete is only the beginning — join a team that is leading the charge in how businesses manage their cash flow.
Reporting directly to the VP of Marketing, the Director of Marketing will be the operational leader of the Abacus marketing team, owning the strategy development and execution for Demand Generation, Content Marketing, Brand Marketing and Product Marketing. We’re looking for a strong operational leader who loves establishing collaborative processes and keeping everyone on track; a do-er who can take a big picture vision and ensure that it gets executed.
We’re looking for someone who is fluent in our tech stack (Marketo, Salesforce, etc.), but most importantly, understands how all of the functions of marketing work together to accomplish our goals. Abacus is in high-growth mode — we need someone who can keep an eye on the big picture and manage a lot of fast moving tactics.

What will you do at Abacus?

  • Manage the Demand Generation, Content Marketing, Brand Marketing, and Product Marketing teams
  • Serve as the team’s operational leader, and keep everyone on track and progressing against our key goals
  • Collaborate closely with the VP of Marketing on the broader marketing strategy
  • Optimize and execute on our ABM strategy
  • Manage the tech stack
  • Campaign and ROI tracking across Marketo, Salesforce, GA, etc.
  • Creating optimization strategies for nurture streams, segmentation, and data enhancement
  • Work closely with the sales team and continue to build a strong working relationship between the teams
  • Serve as a strategic liaison between various departments such as sales, customer success, product and engineering
  • Develop a deep understanding of targeted accounts, buyers, pain points and value propositions
  • Define targets and metrics to measure success for all initiatives, as well as forecast longer-term targets for marketing contribution to pipeline and revenue

Who you are:

  • You're able to adapt in a fast-paced environment. We are in high-growth mode, which comes with many opportunities, but also challenges. You’ll need to roll-up your sleeves and move quickly, while ensuring high quality
  • You understand the power of great content, and are excited to help us create stories and resources that help our prospects and customers at every stage of the customer journey
  • You're extremely organized and love establishing efficient processes
  • You understand the individual goals and metrics for each business unit and can merge them into your campaign plans
  • You're a strong, nurturing manager who can push a talented, ambitious team
  • You're an empathetic team player with a positive attitude
  • You're resourceful — you can ball on a budget

Qualifications:

  • 5+ years of experience in growth marketing, preferably with a diverse skill set that can be utilized to scale and adapt as our sales team expands
  • Strong knowledge of Marketo and Salesforce reporting and measurement, as well as more tactical understanding of lead routing and sensibilities around lead scoring
  • Strong background in demand generation and growth marketing for a B2B SaaS company preferred
  • Bachelor’s degree required
  • Travel: 20%+

This position is a great opportunity to continue shaping the Marketing team at Abacus. There will be a lot of room for learning and growth. If this sounds like what you’re looking for, we’d love to hear from you! Send us a resume and a cover letter along with anything else that would help us to get to know you better.
Building a diverse and inclusive workplace is core to our values at Abacus. We welcome people of all backgrounds, experiences, perspectives, and abilities.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • TumblrCMS
    • WordpressCMS
    • SalesforceCRM
    • MailgunEmail
    • MarketoLead Gen

Location

Located in a neighborhood with lunch options galore and close to Bryant Park, Abacus is an easy walk to most subways and commuter trains!

An Insider's view of Abacus

What are some social events your company does?

Pancake breakfast is a big tradition at Abacus - each month a few people are picked to make the entire company a breakfast of their choosing. We also rotate members on our fun committee each quarter to plan unique outings for the whole team.

Ted

Chief Product Officer

What's the biggest problem your team is solving?

Abacus is changing the game for expense reporting software. Other platforms out there have really just digitized an old, outdated process. We're solving the problem in a different, more efficient way and really helping growing teams with a more scalable solution.

Bethany

Vice President of Marketing

How has your career grown since starting at the company?

I started my career at Abacus as a Business Development Representative. During my time here, I have had the opportunity to become the inaugural Account Manager and was then promoted to Director of Customer Success. As a small team that values people greatly, there's always an opportunity to gain exposure to new areas and to mold your own path.

Kalie

Director of Customer Success

How do your team's ideas influence the company's direction?

Team members at Abacus are willing to let their guard down and be vulnerable. This is the foundation required to create a trusting environment in which colleagues can vigorously disagree with one another. We believe this leads to better ideation and solutions.

Omar

CEO

What are some social events your company does?

Every quarter we name a Fun Committee to plan outings for the team. We’ve done axe throwing, a harbor cruise, karaoke, rooftop bars. It’s a really fun way to get to know each other out of the office.

Lenny

Content Marketing Manager

What are Abacus Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
All full-time employees are offered 100% paid medical, dental, vision, disability, and life insurance with 90% paid for families and dependents.
Life Insurance
Retirement & Stock Options Benefits
401(K)
Saving for the future is an important part of everyone's career plan, so we offer a matching contribution to help grow your nest egg
Vacation & Time Off Benefits
Generous PTO
To support employee life outside of the office, Abacus offers generous PTO, plus calendar holidays, quarterly floating holidays, partially paid paternal leave and more.
Paid Volunteer Time
Employees can volunteer up to four hours per month with the local non-profit and community organizations of their choice.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
We support employee growth through paid continuing education opportunities, career advancement and job transfers from within.
Tuition Reimbursement
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