Director of Marketing

| Greater NYC Area
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The Director of Marketing will utilize their critical thinking skills to develop, implement and manage our marketing initiatives with a keen eye on ROI. As an entrepreneurial company, we’re looking for candidates who are confident in taking ownership of their accountabilities & driving processes to completion.

You’ll be encouraged & empowered to use your creative problem solving skills in this hands-on role! You will enhance our market presence and thought leadership via industry/trade events as well as private events, overseeing a content marketing strategy and by managing our demand generation initiatives. Additionally, you will create communications, internal and external, such as a newsletter & assist in competitor research.

If you’ve always wanted to show a company what you can do, this is the opportunity you’ve been waiting for!


Core Accountabilities - Digital Marketing:

  • Drive our marketing efforts working closely with leadership to expand our brand
  • Develop, implement, track & optimize campaigns across multiple channels
  • Measure & report ROI & KPIs of campaigns
  • Work with Leadership team to bring marketing strategy & content to life
  • Drive results that align and support revenue for the company 

Core Accountabilities - Content Marketing:

  • Create & execute an effective content marketing strategy
  • Oversee creation and distribution of content for website, blogs, webinars, white-papers
  • Oversee campaigns for PPC, Paid Social & SEO channels
  • Manage social media properties
  • Develop email marketing content including newsletters & drip campaigns

Required Experience & Skillsets:

  •  7+ years’ experience in a related role - Brand Storytelling, B2B Marketing Communications experience with at least 1 year in a growth-oriented business specific to B2B audiences
  • Keen understanding of digital marketing & B2B customer acquisition strategies
  • Ability to express thoughts clearly, both orally & in writing in a deadline driven environment
  • Experience responding on social media on behalf of a corporate brand (B2B services preferred)
  • Strong organizational skills & data driven decision making
  • Experience with campaigns including SEO/SEM, email, Adwords, social media & display advertising
  • BA degree in Marketing, Communications or Digital Marketing

About JW Player 

JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Media companies including Fox, VICE, Business Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, and was named to Deloitte’s Technology Fast 500™ in 2017. For more information, visit http://www.jwplayer.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Location

JW Player is located off the 33rd St. 6 stop in the heart of it all in midtown Manhattan.

What are JW Player Perks + Benefits

JW Player Benefits Overview

JW Player boasts a number of perks -- from our flexible work schedules and casual dress code to the Employee Professional Development program and generous Employee Referral Program, we strive to make sure all of our team members feel supported and appreciated.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
For many of our roles, hitting goals and surpassing expectations net rewards!
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
JW Player makes every effort to create a diverse and inclusive environment for our team members, including company sponsored events like our annual Inspire: Women in Tech & monthly Fireside Chats!

Additional Perks + Benefits

Flexibility is the name of the game for us. We have leadership that understands the myriad needs of a diverse workforce and what it takes to maintain a happy, healthy, inclusive culture.

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