*Relevant CPG marketing experience required

ēdn is looking for an experienced Director of Marketing to spearhead all omni-channel marketing efforts. The Director of Marketing will be responsible for tapping into our $11B market and successfully executing across high-impact campaigns, strategic partnerships, brand messaging, product launches, growth strategy, retail marketing, and more. 

Our Director will be highly strategic and creative - someone who can leverage insights and market data to bring an innovative approach to managing ēdn’s marketing and brand strategy throughout the entire company. They must be a data-driven leader who has experience launching and executing on strategic marketing operations in a fast-paced startup environment with little oversight.

Responsibilities:

• Spearhead omni-channel marketing efforts and GTM strategy
• Develop and oversee the growth marketing strategies to support the company's objectives
• Launch products into market (DTC and retail) with a strong CAC and sell-through
• Plan and execute marketing functions and operations - brand messaging, communications, etc.
• Build a world class marketing and growth team
• Manage both contracted creative agencies and in-house teams with firm project deadlines
• Lead ēdn's strategic partnerships, PR initiatives, and strong social media presence
• Steer the creative direction of the company's brand and marketing

Requirements:

• Proven experience as Director of Marketing or similar role
• Strong leadership, bold execution, high motivation, and a positive attitude
• 6+ years of senior marketing management experience, preferably in the CPG space
• Strong hands-on experience in growth hacking, branding, advertising, social media, partnerships, PR, retail marketing - and have executed these at scale, preferably in a similar startup environment
• BS/BA in business administration, marketing, communications or relevant field; MS/MBA is a plus
• Must be located in the NYC area and capable of on-boarding immediately

About ēdn:

ēdn is an innovative consumer tech company reinventing the way people experience nature through plants. Our software-powered gardens and growing platform enables anyone to grow a variety of plants indoors. We are paving the way for a better future where plants and nature are integrated into our everyday lives.

We are an equal opportunity employer. We welcome people of different backgrounds, experiences, abilities and perspectives. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

*Your compensation will include meaningful equity ownership