Director of Marketing

| Greater NYC Area | Hybrid
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Narmi is looking for a talented and innovative Director of Marketing.

Who We Are:

Narmi sells to financial institutions and our platform is arguably the most important part of their technology stack. We focus on providing our financial institution customers beautiful digital banking products that solve their business needs. Our customers work with us because we make them frictionless and demonstrate substantial ROI.

Our products span mobile banking, online banking, digital account opening, banking APIs and Admin / CRM / Fraud tools. All code has been developed in-house in the most modern languages and we offer one of the most end-to-end product suites in the industry. Our customer base is 100% referenceable.

Who We Are Looking For:

We are looking for a Director of Marketing to help Narmi continue to establish itself as the dominant product in the market, drive new leads through innovative marketing initiatives, and help our sales team close top prospects through exceptional training, messaging and "middle of the funnel" strategies.

High-Level Responsibilities:

  • Develop the positioning, messaging, and go-to-market strategies for Narmi's Platform
  • Master the top-half of the sales funnel and bring an analytical approach to marketing efforts
  • Work cross-functionally with Sales, Product and Customer Success to meet or exceed Narmi's revenue and market leadership goals
  • Ensure alignment in marketing strategy and positioning throughout the company

Specific Requirements:

  • B2B / SaaS marketing experience to enterprise or large SMB
  • Demonstrated track record of creating go-to-market strategy & positioning products effectively
  • Experience managing a budget and understanding LTV, CAC and conversion metrics
  • Experience owning a quota
  • Excellent writing skills

Nice To Have(s):

  • Understanding of financial institution market spanning banks and credit unions from $100mm in assets to $20bn in assets
  • Knowledge about core banking systems and digital banking providers
  • Product savviness around forward-thinking mobile banking apps, neo-banks and FinTech companies

Additional Responsibilities Include:

  • Understand Narmi target customer base and prioritize prospects accordingly
  • Develop and execute go-to-market plan for Narmi products and services
  • Drive campaigns that activate customers to help tell our story through case studies, content, peer-to-peer review sites, speaking engagements, press releases, etc.
  • Write product positioning and messaging for each customer persona
  • Train Sales team on product messaging, positioning, objection responses and demo-scripts
  • Develop all product assets: sales one-sheets, FAQs, How-to's, definitions, demo videos, website content, etc.
  • Assist in writing of RFPs
  • Nurture partner relationships for awareness and sales growth
  • Assist Customer Success team in marketing to existing customers through newsletters, new feature marketing and upsell positioning
  • Understand competitive drivers and trends and educate staff on product differentiation
  • Partner with our Product team to establish a continuous feedback loop and provide the “voice of the market” during feature development.
  • Manage team of freelancers for content, design and other needs
  • Plan prospect events at conferences and during product roadshows
  • Assist with demand generation strategy as needed

Examples of metrics you will be measured on:

  • Revenue growth
  • Improvement in funnel conversion rates
  • Percentage of revenue growth attributable to marketing

What Narmi Can Offer You:

  • Full Transparency – we communicate our successes and our failures. Successes are celebrated and failures are analyzed to understand how we can do better.
  • Opportunity for Growth – if you are a top performer, you will be rewarded. We are a meritocracy and would like to see you succeed.
  • Always Be Learning – we want Narmi to be the best job you ever have. Our leadership team is personally committed to ensuring you develop on a personal level while working at Narmi.

You must:

  • Have native proficiency and communication skills in verbal and written English
  • Be located or willing to work in New York City
  • Be a citizen of the United States or authorized to work in the United States
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ElasticsearchLanguages
    • AnsibleLanguages
    • TerraformLanguages
    • ConcourseLanguages
    • CI/CDLanguages
    • AndroidLanguages
    • iOSLanguages
    • Test AutomationLanguages
    • ScrumLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WebflowDesign
    • FigmaDesign
    • HubSpotCRM
    • MailChimpEmail
    • MailgunEmail
    • SendGridEmail
    • MarketoLead Gen

Location

Located just north of Madison Square Park, we sit at the heart of the New York fintech scene–conveniently located for those coming from most parts of Manhattan, Brooklyn, Queens, and Jersey City.

An Insider's view of Narmi

How does your team reward individual success?

Part of what makes Narmi such a rewarding place to work is that I feel truly feel that I'm able to shape my own path at the company. Success here yields more opportunities for development and more opportunities to positively impact financial institutions across the company.

Elizabeth

Sales

What's the biggest problem your team is solving?

If you are the CEO of a financial institution - your #1 priority is to increase deposits, accounts, and profitability in a digital-first manner.

Our customers have experienced industry-leading success such as 63% improvement in support response time and a 55% increase in new account applications.

We try to let the results speak for themselves.

Nikhil

Co-Founder

What makes someone successful on your team?

An entrepreneurial mindset. At Narmi we get to wear a lot of hats and it’s motivating to have an ever-changing breadth of impact on the company, but it also requires a good entrepreneurial attitude to be successful here. Entrepreneurial means that one is able to pivot when necessary, problem solve and ultimately take radical ownership.

Audrey

Product Marketing

What unique initiatives do you have that encourage innovation?

We are a very democratic company. Our direction is dictated not by an individual, but instead by all of our stakeholders.

As a company, we meet once a quarter to re-prioritize our medium-term product and engineering goals based on the input of the team, customers and everyday users.

Chris

Co-Founder

How does the company support your career growth?

Narmi has an open development process wherein I can be involved in any and every stage of engineering, from initial scope and design to release and client success. It’s a great feeling to receive positive customer feedback on a product that I had a hand in building out both the fundamentals and specific features of.

Alex

Software Engineer

What are Narmi Perks + Benefits

Narmi Benefits Overview

Narmi supports a collaborative environment and values ideas from employees with different experiences and perspectives. We're looking to find people who can add to our culture, not just fit into it.

We offer a full slate of benefits including competitive salaries, generous PTO policy, company equity, medical, dental, vision, FSA, commuter benefits, and a 401(k) plan. We also offer some unique, fun perks, including team outings and discounted gym memberships.

Culture
Volunteer in local community
Partners with nonprofits
Narmi partnered with the Common Cents Lab, a non-profit aiming to increase the financial well-being of low-to-moderate income people living in the U.S. to develop its Automatic Savings product.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Every August, we have a Work from Anywhere month. You'll have the opportunity to explore the world...or just skip the commute. That is entirely up to you! Additionally, some positions are remote first
Diversity
Mandated unconscious bias training
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide birth parents with up to 15 weeks of fully paid leave and Non-Birth parents receive up to 10 weeks of fully paid leave.
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Everyone is currently receiving an additional $500 work from home equipment reimbursement to make their setup more comfortable.
Professional Development Benefits
Job training & conferences
Narmi offers employees professional development opportunities like the ability to attend job related conferences and seminars, whether in sales, customer success, or engineering and product.
Tuition reimbursement
We provide $2,500 per year in student loan repayment assistance. This can help you pay off your student loan faster and dramatically reduce the amount of interest you pay.
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours

Additional Perks + Benefits

We care a lot about fostering community and growth within our company, so if something sticks out to you and is valuable to your growth, let us know! We want everybody on the team to be growing and getting the best of themselves and others at all times.

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