Spring Health
Our mission: eliminating every barrier to mental health.
New York, NY
Remote
Hybrid

Director of Member Marketing

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Our mission: to eliminate every barrier to mental health. 


Spring Health is the leading comprehensive mental health benefit for employers. We help employees understand their mental health issues and connect with best-in-class providers to get the right treatment at the right time.


From early detection to full recovery, Spring Health is the only clinically validated solution in the market proven to be more effective than traditional mental healthcare. By combining the latest technology with vetted providers, we help engage 1 in 3 employees, reduce recovery times, and lower healthcare costs. We are an award-winning, passionate, and mission-driven team with the support of leaders in psychiatry. We have raised over $100M to date from prominent VCs including Tiger Global, Northzone, Rethink, Work-Bench, RRE, and General Catalyst.


We are looking for a Director to lead our Member Marketing Team. This role will be responsible for driving user adoption and maximizing engagement on our platform with partner companies across our book of business—including organizations like GAP, Whole Foods, and Equinox.


Member utilization is one of the most important KPIs of Spring Health today. High utilization equates to more people that we can help through our offering and more value for our partners. We are looking for someone with a passion for storytelling and driving consumer-minded campaigns from ideation to execution. You are organized, process driven, resourceful, and have worked at a high-growth startup. This role requires a high level of creativity, strategic thinking, and project management skills—and a drive to do whatever it takes to maximize user signups and service utilization. This is a unique opportunity to lead a high-performing marketing team while making a direct impact on the mental health of those who belong to our growing client roster.

What you'll be doing:

  • Lead a team of Member Marketers responsible for the ideation and execution of marketing strategies to engage end-users across our book of business
  • Managing variable revenue for FFS Member Marketing hires
  • Working collaboratively w/ strategic account managers
  • Be solely responsible for successfully maximizing new member enrollments and engagements at our existing partner companies 
  • Empathize with the end user’s pain points and develop strategies that address them
  • Demonstrate our value proposition throughout the entire user journey
  • Work collaboratively with and communicate well with cross-functional marketing teams, as well as our Customer Success, Growth, Product, and Operations teams
  • Drive conversations with customers in high-stakes pitches for large enterprises that want to understand our marketing strategy
  • Track and report on efforts across our partners and the impact of your initiatives
  • Lead strategic marketing discussions with our largest partners to sell in best practices and develop plans tailored to reach their unique populations
  • Work cross-functionally to develop marketing materials and campaigns assets to build awareness and drive engagement, including emails, landing pages, internal wikis, paid media ads, flyers, direct mail, webinars, call-in centers, SMS messaging, and member testimonialsInclude
  • Growth-minded function
  • Be ready to jump in and make an immediate impact!

What we expect from you:

  • 10+ years of marketing experience
  • 2+ of those years of experience at a high-growth startup
  • Big plus: experience in healthcare (HIPAA compliance) and/or employer benefits
  • Experience leading teams that drive user acquisition at scale for B2C or B2B2C
  • You’ve always been a top performer, yet a collaborative and cross-functional player who thrives in a culture of collaboration, accountability, and entrepreneurship
  • You are a self-starter who thrives when given autonomy with a proven ability and desire to build effective relationships
  • You are relentless about achieving your goals
  • You possess exceptional writing, communication, and presentation skills
  • You are not afraid of handling and interpreting data and using it to your advantage
  • You have the ability to drive high-level strategy and are not afraid of rolling up your sleeves and getting tactical
  • Plus: Iterable, Looker, GSuite, Jira

Why you'll like working at Spring:

  • Big mission: we're revolutionizing the mental health industry
  • Competitive compensation plan including equity in the company: we want you to own a piece of what you’re building.
  • Comprehensive benefits: we offer health, dental and vision benefits as well as access to Spring Health!
  • Flexible vacation plan: our open vacation-policy allows you to take the time off you need when you need it.
  • Great people: make an impact on something that truly helps people alongside an incredible team.
  • We care about diversity: diversity allows us to build an excellent patient experience. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

In addition to finding people who are truly excellent at what they do, we take our values at Spring Health seriously:

Members Come First We are genuine member advocates.

Move Fast to Change Lives We build with urgency and intention.

Take Ownership We extend trust and hold ourselves accountable.

Embrace Diverse Teams & Perspectives We find strength in the diversity of cultural backgrounds, ideas, and experiences.

Science Will Win We will achieve impact by innovation and evidence based frameworks.

Candor with Care We are open, honest and empathetic.


Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.


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What are Spring Health Perks + Benefits

Spring Health Benefits Overview

Spring Health offers employees benefits and perks across multiple categories. Internal benefits include the mental health benefit of 20 no-cost therapy sessions per year for you and your dependents. We also are able to provide employees with discounts including those for gym memberships, cell phone plans, and entertainment/travel. Through Sequoia, employees also receive medical, dental, vision, and life insurance as well as access to financial wellbeing with our 401K match of 2% after 90 days of employment. Additional we offer 4-4.5 months of fully paid parental leave, and a $1000 Professional Development stipend.

Culture
Partners with nonprofits
Spring Health matches up to $200 per year donation matching to support your favorite cause as a team member.
Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Projected launch is Q1 2022.
Diversity manifesto
Diversity employee resource groups
Our team members created five employee resources groups who meet on a monthly basis to provide professional development, community building, celebrate cultural milestones, and support company goals
Hiring practices that promote diversity
Actively source diverse candidates, post to channels to promote diversity, partnership with Diversityjobs.com, and diverse hiring panels.
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Spring Health offers pre-tax health and dependent (day care) accounts available
Disability insurance
Dental insurance
Spring Health offers a robust dental plan through Guardian Dental Basic Plan or Guardian Dental Premier Plan
Vision insurance
Spring Health offers a vision plan through VSP Vision Standard
Health insurance
Spring Health offers employees health insurance through Empire PPO 2000, Empire PPO 1000, Empire PPO 20, Empire HSA 2500.
Life insurance
Pet insurance
Discounts on Pet Insurance through Sequoia who is our benefit portal provider.
Mental health benefits
Access to 12 cost free visits to the Spring Health network of therapists, medication management providers, and coaches. This renews on January 1st each year and applies to your dependents as well
Transgender health care benefits
Wellness days
Abortion travel benefits
Spring Health will cover the cost of employees and their dependents who need to travel to another location to access gender affirming care services in addition to abortion care services
Financial & Retirement
401(K)
401(k) is administered through Guideline and employees become eligible 90 days after their start date. Eligible employees will receive an invite on their 90th day.
401(K) matching
Spring provides a 2% 401(k) match to full-time employees to help you save for retirement and invest in your future.
Company equity
Spring Health offers stock options for all full time employees with a 4 year vesting period,
Performance bonus
Performance bonus for sales, customer success, strategic accounts and specialty roles.
Charitable contribution matching
Matching up to $200 in charitable contributions per team member, per year.
Child Care & Parental Leave Benefits
Childcare benefits
Team member receive access to Bright Horizons® child care, back-up care, and elder care.
Generous parental leave
4-4.5 months of fully paid parental leave dependent on if you are the child bearing or non-child bearing parent. Depending on the state a portion is paid and the remainder is topped.
Family medical leave
Return-to-work program post parental leave
Fertility benefits
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Sabbatical
Sabbatical Leave: When you’re a Team Member at Spring Health and hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave.
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
We offer pre-tax account for parking and transit
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Up to $1,000 Professional Development Reimbursement per calendar year. Any requests over $250 must be requested for pre-approval prior to enrollment by sending an email to the People Team.
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

Additional Perks + Benefits

You and your family need support, that’s why we give you a robust set of benefits. Our top benefits at a glance:

-Medical, dental, vision coverage starting on day one
-20 yearly no-cost visits to the Spring Health network of therapists and medication management providers for you and your dependents
-Unlimited paid time off in addition to 12 paid holidays
-4-4.5 months of fully paid parental leave
-Competitive salary plus company equity

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