Yotpo is looking for a Director of Mid-Market Marketing to lead our Account-Based Marketing and Demand Generation for the region’s top tier accounts. This person will be responsible for managing a global marketing team.

You will be joining the Yotpo environment, a culture in which entrepreneurship is deeply embedded. Each person’s contribution day in and day out directly impacts company growth as a whole. We are driven to become better in everything we do, and we do so by learning and growing from one another.

The Role:

• Centralize the global marketing efforts of Yotpo, managing the output and collaboration of teams in Tel Aviv, New York City and London
• Spearhead the early development of account-based marketing for the entire Mid-Market division - one of the most important initiatives of the company as we move up-market
• Establish consistency in the team's efforts to create relationships within a more Enterprise market
• Serve as the liaison between Yotpo's marketing team with Yotpo's sales, product and partner teams

Requirements:

• 2+ years of management experience, preferably of a global team
• 4+ years experience as a marketing manager at a B2B company, preferably within SaaS
• Previous execution of account-based field marketing for Mid-Market and/or Enterprise companies
• Experience in budgeting, selecting, planning for, attending and driving results through conferences and local events
• Experience working alongside sales teams and assisting with pitches, email cadence, content creation and processes
• Previous experience working with international offices and a comfort operating cross-globally
• A valid U.S. work authorization

Why Yotpo?

• User-generated-content is now one of the top marketing buzz terms and we’re the leaders in fine-tuning the approach. Take Deloitte’s word for it: http://bit.ly/2016deloitte50
• A unique opportunity to be a leader in the build-out of Yotpo's expansion into Mid-Market and Enterprise
• The opportunity to learn from and work closely with our VP Marketing and the Marketing Team
• The responsibility of managing a global team
• Titles are just that. Everyone in the office has equal respect for each other and we genuinely enjoy spending time with one another, inside and outside the office
• We offer a competitive salary and benefits.

About Yotpo:

Yotpo is the leading customer content marketing platform for commerce brands. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.
Yotpo’s integrated solution lets brands collect, curate, manage, and respond to user-generated content from a single platform. Through a combination of technology, integrations, and partnerships, Yotpo makes it easy to effectively leverage customer content throughout the buyer journey to increase trust, social proof, and sales. 
Yotpo’s robust platform makes enterprise-level technology available to businesses of all sizes. That’s why the world’s leading commerce brands, like Away Travel, MVMT Watches, UnTUCKit, and Esurance, choose to grow with Yotpo. An official partner of Google, Facebook, and Shopify, Yotpo has raised $101 million in funding and has over 300 employees globally.