Director of Mid-Market Marketing

| Greater NYC Area
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As Yotpo's Director of Mid-Market Marketing, you will be responsible for the strategy and execution of integrated marketing campaigns to drive qualified pipeline for Yotpo's Mid-Market sales team. The ideal candidate will embrace a collaborative approach and have a strong command of account based marketing strategies to drive both net new and existing customer revenue.
Working in close alignment with sales and marketing leadership, you'll create, curate and distribute content to move prospects through the funnel, both for new customers and renewals/up-sells. You'll understand our buyer personas and consider the end-to-end customer experience, evaluating and improving messaging and communication formats.
You've likely seen us when you shop online, but you might not even know it. Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob's Discount Furniture, and Steve Madden accelerate growth. We're a Series D, Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.
You Will

  • Plan, execute and measure customer acquisition programs incorporating elements such as downloadable content, blog posts, email, social, webinars and live events
  • Develop quarterly marketing plans to meet Marketing Qualified Leads (MQLs) goals, track forecast to goal, and communicate said plans and forecasts to internal stakeholders and management
  • Partner with product marketing colleagues to develop compelling content to support various marketing campaigns and align with buyer's journey
  • Seek out industry best practices, experiment with new approaches and tools, and be disciplined and analytical in measuring and sharing results
  • Be an integral part of the on-going strategic discussion about our objectives, the buyer's journey, and the stages of the lead lifecycle
  • Consistently measure program success and continually optimize campaigns to drive incremental results


Ideally, You'll Bring

  • 5+ years of experience in marketing, specifically in a demand generation role, ideally at an enterprise software or B2B SaaS company
  • An understanding of lead nurturing and the need to message differently to different profiles
  • Keen analytical ability and curiosity to delve into the data and understand what's working
  • A highly results-oriented approach, with motivation to meet and exceed objectives
  • Outstanding written and verbal communications
  • An eye for quality content and design (and the drive to achieve it)
  • Knowledge of marketing automation tools and technologies such as Marketo and Salesforce
  • Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment
  • A positive, can-do attitude
  • A bachelor's degree or equivalent experience


Benefits And Perks

  • Comprehensive healthcare: medical, dental, life, and vision
  • 401K matching
  • Generous PTO and summer flex days
  • Commuter benefits
  • Stocked kitchen of snacks and beverages
  • Company outings and happy hours
  • Individualized rewards and recognition
  • Wellness and philanthropic programming and events
  • Working with game-changing technology and the most progressive brands in eCommerce

 

Yotpo's employee-centric culture has earned us coveted spots on the Crain's New York Business Best Places to Work and BuiltInNYC's Best Places to Work lists. Directly inspired by employee feedback, Yotpo programming includes diversity & inclusion efforts, a mentorship program, and affinity groups like Yotpo Cares and Women at Work. You'll be working alongside awesome people where your voice is heard and your perspective encouraged.
Yotpo champions diversity - we welcome and employ people regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer.

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • HTMLLanguages
    • CSSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Neo4jDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement
    • WrikeManagement
    • WordpressCMS
    • SalesforceCRM
    • GainSightCRM
    • SalesLoftEmail
    • YeswareEmail
    • MarketoLead Gen

Location

Flatiron is probably the best neighborhood for tech in NYC. Exceptional restaurants, athletic studios & bars, plus familiar startups on every corner.

An Insider's view of Yotpo

How does your team reward individual success?

Since we touch most parts of the business & interact with clients every day, it's nice to be publicly recognized - whether in team meetings or larger company settings - to show that our efforts don't go unnoticed. This manifests in many ways, be it verbal encouragement, desired classes/seminars, a wine-tasting tour or oversight of certain projects.

Rachel

Manager, Client Success

How do you collaborate with other teams in the company?

Communication becomes harder as a business grows, and therefore becomes more critical to success. I find that by identifying key players across teams whose perspective is essential to creating a holistic view of the business and meeting with those individuals on a regular basis, I can ensure each team's goals are factored into any decision we make.

Mike

Director of Sales & Strategic Initiatives

How has your career grown since starting at the company?

I've seen my contributions impact the course of the company through 2 rounds of funding. I began as an outbound SDR and helped shape our outreach strategy, then led in a team lead capacity. I was recently the first AAE to successfully be promoted from that role into an AE. I'm incredibly optimistic about Yotpo's growth & my own growth here.

Jennie

Mid-Market Account Executive

How do your team's ideas influence the company's direction?

To better understand what we need to change requires listening to our people. Whether it's additional management training or the implementation of CSM & Sales suggestions into product development, our best initiatives have come from the team.

Tomer

CEO & Co-Founder

What makes someone successful on your team?

I have found that sharing best practices and possessing a willingness to learn are key factors in determining one’s level of success. I am very conscious of my strengths and weaknesses, allowing me to know where I can help others as well as where they can help me improve creates a dynamic process of growth within the team structure.

David Mascarenhas

Sales Development Representative (Content Marketing Consultant)

What are Yotpo Perks + Benefits

Yotpo Benefits Overview

Yotpo’s employee-centric culture earned us coveted spots on Crain’s New York Business’ Best Place to Work as well as BuiltInNYC’s Best Places to Work. Yotpo’s initiatives and programming are directly inspired by employee feedback. These include a Mentorship Program, an expansive D&I program, affinity groups like Yotpo Cares and Women at Work, and continuous professional development for all. You’ll be working alongside awesome people at a diverse and inclusive company where your voice is heard and your perspective is encouraged.

In addition to all of these things, we enhance our employees' well-being with comprehensive benefits:
- Comprehensive healthcare: medical, dental, life, and vision
- 401K matching
- Generous PTO and summer flex days
- Commuter benefits
- Stocked kitchen of snacks and beverages
- Company outings and happy hours
- Individualized rewards and recognition
- Wellness and philanthropic programming and events
- Working with game-changing technology and the most progressive brands in eCommerce

Culture
Volunteer in local community
From mentoring students in at-risk communities, to rebuilding local gardens, volunteering at holiday carnivals the homeless and working at animal shelters
Partners with Nonprofits
We partner with some non-profits year over year (Knock Knock Give a Sock, Girls Inc) but also new non-profits each year influenced by the needs of our staff (unexpected cancer diagnoses, wildfires)
Friends outside of work
Eat lunch together
Intracompany committees
Yotpo provides a variety of committees including our Mentorship Program, an expansive D&I program, and affinity groups like Yotpo Cares and Women at Work
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Within the first half of 2019 alone, we grew our female management representation in NYC from 8% to 38%. We are dedicated to continuing gender & ethnic diversity progression on the leadership level.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yotpo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Yotpo pays 100% of premiums for medical coverage for employees, and funds 80% of premiums for medical coverage for dependents, up to certain amounts.
Life Insurance
Yotpo provides life insurance equal to 1-6 times an employee's annual base salary, as well as up to $250,000 for spouse/domestic partners and $10,000 for each child.
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Yotpo provides up to 16 weeks of parental leave for the primary caretaker, at 100% pay
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Technically the beer is bottled, but it's free beer nonetheless.
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Each month, we host Yotpo Eats! The company caters lunch and it's the perfect excuse to step away from your desk, catch up with colleagues, and play 2 truths and a lie with new employees.
Happy Hours
Recreational Clubs
Our Volleyball team is going strong!
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Managers set aside budget to provide continued education dependent on employee requests or advancement opportunities.
Time allotted for learning
Customized development tracks

Additional Perks + Benefits

Full Health, Dental & Vision (Health 100% covered). Continued Training. Beer, Wine & Whiskey. Flexible Spending Account (FSA). Coffee on Drip. Competitive Commissions. Pre-Tax Commuter Benefits. Yotpo Eats (Lunch as a company once per month) and End of Month catered lunches. Employee Referral Program. Onboarding, Interview, Manager and continued training.

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